Your Blog… Not Just a Place to Write

We're fairly certain that most people think of blogging as just writing, writing and writing some more.  Well think again! There are so many different content formats that can be added to a blog.

Let's take a look at a few of them…

1.  Video:

There are more than one way to use video on a blog, and more than one type or style of video. There is the standard Talking Head variety… just film yourself talking about a subject of choice and post it in your blog. Pretty simple.

Then there's the next step up… a "YouTube" type of video. One with a little more in it than just you. This may get the visitors to your blog to stay a while longer than they normally would have.

There is also another format that looks like video, that really engages your visitor and allows them to abs0rb the information from your post in a user-controlled, searchable presentation. This is what we call a Spectacular Presentation. For an example of what this looks like, please visit… Question 12-What is creative imitation?

2.  Pictures:

OK… we've talked about video… the "moving pictures", the presentations that have "action". But still pictures are still an awesome addition to a blog post. A picture is worth a thousand words, and they stay in your readers' minds longer and have more impact than just words.

3.  Audio:

There are programs that allow you to record audio and then place it in your blog. This is another good way to get the visitors to your blog to hang out a bit longer. Instead of having to take the time to read text, they can listen to it. Again, involving them in a different way.

Basically, the main point here is this… mix it up! Have fun! Use other formats of information and content delivery in your blog. There's a great chance your visitors will spend more time there and make return visits more often.

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.