- Spectacular Content Marketing Tips – The Four R's of Content Optimization
- Spectacular Content Marketing Tips – Persuasive Copy Content
- Spectacular Content Marketing Tips – Creating Online Quality Content
- Content Presentation with Your Market in Mind
- Spectacular Presentation Marketing Including Twitter Ignites Waves of Traffic to Your Sites
- Teleseminars: Spectacular Presentation and Money-Making Opportunities After You Hang Up!
- Spectacular Presentations Robotic Marketing, It Works So You Don’t Have To AND Engages Your Audience!
Creating content for your website and marketing threads is of utmost importance to the survival of your business. A lot of time and effort goes into creating that content, so it seems a shame to use it only once. That’s why it’s very important to optimize your content.
What is Content Optimization?
Content optimization is simply using or converting content for use in another format or product, also known as context. Context is the surroundings, circumstances, environment, background or settings that clarify or specify the content. It is different from content creation and much simpler. There are four basic principles of content optimization that we will take a look at.
- Reuse – The first principle of content optimization is reusing the same content in different places. For example, you can serve the exact same content up in the form of an article, and ezine article, blog posts, directories, emails, and so on.
- Repurpose – In this instance, you use the same content in different contexts or formats. The same content that is presented in a teleseminar could then be formatted to a spectacular presentation, multiple articles, or multiple blog posts.
- Repackage – The same content basis can be revised and polished for different markets. An example of this would be using the same content from a course on teleseminars being revised into a course on book tours or internet optimization.
- Recycle – The same content can be cycled through again. This would be illustrated in a 52 week autoresponder. It could be repeated at the end of the year.
If there were a fifth R to these principles it would be to Repeat. The first four steps can be done over and over and over again. Once you have quality content to work with, your optimization can be endless.
About the Authors
Filed under Electronic Marketing, Online Marketing, Tips by 
Doing business online can be a successful, profitable venture. Getting visitors to your site and then to getting them to buy your product or services is the obvious key to this success. That sounds like a daunting task… and one that many find a huge challenge. However, it doesn’t have to be. With the help of a few tips and tricks, this can actually be a simple process with many interesting ways to approach it. What are these tips and tricks?
Persuasive Copy Content
Writing copy or content, is writing to persuade your clients to buy your services or products pictured on your website. It is not enough to place an item on your homepage with a “buy” button next to it. The purpose of the copy is to turn your readers into people willing to buy your wares. So before you sell the product or service, you have to sell them on why they should buy from you.
Search Engine Optimization Copy
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All websites have some sort of content, and quite often that content is on the website to inform people and to get them to purchase a product or service. That means you want the content on your website to have the biggest impact possible on the visitors to your site, and to influence them to make that purchase. So, is there a way to make that happen? Yes, there are several tips and tricks to give your content more persuasive impact.
Creating Quality Online Content
Creating or capturing content for your marketing website is not difficult, but there are some basic rules that need to be followed. These rules will help clients maneuver through your pages, giving them a better understanding of what you are offering, leading to additional sales of your products and services
Style and Format
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There is an amazing amount of great content out there… including yours. But… does it have maximum reach? Are all the people in your market able to effectively consume it? After all, that is the goal of any information marketing business… which is every business.
Understanding how people receive information is imperative for optimizing the reach of your content. If they are struggling to absorb your message, they won't find any value in it and they sure won't find any success in implementation.
Here's how people receive information – also known as their learning modalities:
- Visually: (55% – 75% of the population) These people learn by seeing. Reading text, charts, graphs and watching any type of video are some of the ways by which these people learn or consume information.
- Auditory: (20% – 30% of the population) These people learn by listening or speaking. Listening to recorded audio, hearing a live speech or reciting are ways by which auditory learners consume information.
- Kinesthetic: (5% – 15% of the population) People in this group learn by doing or touching. By writing, typing, clicking the mouse, or any other type of physical action, information will make way more sense to these individuals.
The message here is… don't put your content out in one format only. If all of your content is presented as audio files, then over 60% of your market will not be able to effectively take in what you are saying. That's a huge number of people that won't "get it".
So look at many different means to present your content. For example, there are Spectacular Presentations, teleseminars with PDF handouts, DVD's, questionnaires, live workshops, seminars, etc… the ideas are virtually endless.
If you visit www.HubAndSpokeVideo.com, not only will you experience a great marketing message, you will discover many interesting and effective ways to present your content.
Remember, it's not what you want, it's what your market wants… and adding value for your market is what it's all about.
About the Authors
Filed under Information Marketing, Life Lessons, Spectacular Presentations, Tips, Visual by
Using Spectacular Presentation Marketing on your websites and in your blog is one of the best ways to draw endless waves of traffic and visitors to those websites and blogs. Add Twitter to the mix, which is free, and you’ve added an extremely powerful traffic generation system to your marketing toolbox.
We couldn’t stop the traffic and visitors coming to our websites and blogs even if we wanted to… and we really don’t want to. We’re pretty sure you would love to have the same flood of traffic to your sites as well. Read on to see how to get this result…
"SPIT IT OUT"
SPIT IT OUT stands for Spectacular Presentation Marketing Including Twitter will Ignite endless waves of Traffic and viewers will go OUT of their way to get to your blog. Here's how you do it:
1. Auto-Tweet Your Blog Posts & EzineArticles Submissions – You can set up a free account to automatically send a “tweet” to Twitter each time you add a new blog post or when one of your new articles is published. This auto-tweet will go out to your followers announcing your blog post or new article.
This is spectacular, but don't stop there…
2. Follow up the Auto-Tweet – Like in all other areas of business, your fortune and future lies in the follow up. Don't just rely on the auto-tweet to announce your blog posts and articles; direct your followers to your posts and articles yourself. You could say something like… "For 3 tips on how to… check out…" and then give the URL of your blog or article.
3. Others will "Re-Tweet" Your Blog Post or Article – A huge part of being social on Twitter is "re-tweeting" (RT) messages you can relate to and want other people to read. An amazing thing is that many people will do this for you without even being asked. So how do you get other people to RT for you? You ask them… and then return the favour with their tweets. It’s like Twitter karma.
Here's how you do it – "Get free instant access to…" whatever it is you are giving them in exchange for their name and email address.
4. Direct Them to Your Opt-In Page – You can also invite your Twitter followers to go directly to the opt-in page that you send people to from the Resource Box in your articles. If you aren’t sending people from your Resource Box to an opt-in page, you seriously need to correct that.
In conclusion… "SPIT IT OUT!" Use Spectacular Presentation Marketing Including Twitter and you will Ignite endless waves of Traffic and viewers to go OUT of their way to get to your blog!
About the Authors
Now you’ve got great audio content and you’re wondering… can I do something with this? WOW… what you have is so valuable! Let us explain…
The Spectacular Presentation opportunities of your teleseminar audio content are endless.
It’s called repurposing; that is… taking something that you already have and creating many other things with it. Well, teleseminar audio content is a perfect fit for this. From recorded audio you can create so much more.
With these Top 10 ideas, let’s get the creative juices flowing…
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Filed under Articles, Online Marketing, Reviews, Robotic by
Spectacular presentations are the easiest way to robotically educate and engage your audience.
First, let’s look at what we mean by robotic. Robotic means that something happens or is done automatically; it is set up to run without human intervention. And Spectacular Presentations are robotic. Once they are created and up on the web, they spread your message for you.
Which brings up a good question… your message… what is it? Well, the topic or niche of your message remains the same, but the context that it is delivered in can be of many varieties. It can be :
1. A story or lesson – designed to entertain and inform your audience.
2. An e-course – designed to teach your students.
3. Training – consistent content delivered to your students.
4. A promotional message – designed to let people know who you are and what you do.
5. E-coaching – designed to inform, teach and guide the people you are coaching
6. Viral marketing – people love things that are out of the ordinary; something that peaks their interest and perhaps even makes them laugh (or cry).
7. A podcast – designed to do any of the above… but in a portable format.
8. Etc… etc….
Any of these contexts are a great way to deliver your message to the people who want it, and when they want it. And yet, no matter what context you choose, a Spectacular Presentation can be made to deliver it just that way.
The key to this is that people do want your information and they usually want it now. By delivering your content or message robtically that’s exactly when they can receive it… now! That’s because you don’t need to be there to deliver it to them; it’s automatic.
We’d love to show you more about robotically marketing with Spectacular Presentations to inform, entertain and engage your clients, students and prospects. And now we would like to offer you free access to a Spectacular Presentation of Alex Mandossian's Action Secrets. You can get instant access at: http://www.ActionSecretsOnline.com.
From Pat & Lorna Shanks – The Spectacular Presentation team & the Great Presentation Marketing Network
Filed under Articles, Information Marketing, Online Marketing, Robotic by
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