How does your message get to your market? What’s the center of your marketing model? Many people will say it’s their book, workshop or podcast series. Not so. There is an extremely effective marketing model that demonstrates what is really important in your business. It’s amazingly simple, yet so amazingly effective. Here’s the scoop…
Hub and Spoke Model
There is an interesting analogy for a very effective marketing model. It is known as the hub and spoke model.
Hub = You and Your Message
In hub and spoke marketing the center of it all, the hub, is you and your message. After all, that is what you have to offer the world.
Spokes = Are the Media between You and Your Market
The spokes of the wheel, the connectors between you and your market is the media. The media consists of all the many ways you can get your message out there. There are books, e-books, teleseminars, Spectacular Presentations, e-courses, podcasts, and the list goes on and on.
Wheel = Is Your Market
The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel… your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.
Just think though… you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don't want what you are offering, it won't matter how you get it to them, and they will be an uninterested or flat market.
An interesting model? Definitely.
There is also an interesting way to really learn how this works.
Check It Out For Yourself
To see the hub and spoke marketing video go to www.hubandspokevideo.com. It will allow you to see and hear how this marketing model works.
Remember, every business is an information marketing business. If you have a product you can create an information product out of it, a book, a CD, an online presentation, etc.
Understand how effective marketing works… study this model and you'll be way out ahead of your competition.
About the Authors
Filed under Articles, Electronic Marketing, Information Marketing, Online Marketing by 
On July 8, 2008 we were attending class 4 of Alex Mandossian's Speed Money Repurposing course that we we got at the Ray Edwards' Speed Money Seminar that we attended back in May of this year.
Alex had instant messaged us about 20 minutes prior to the start of the call to ask if we could take a part of the Spectacular Presentation that we had done for his Virtual Book Tour Secrets course module 1, called "How to Repurpose Content and Accelerate Profits", to repurpose a few slides into a Hub and Spoke video.
Well, we always love a challenge and Alex has helped us out so much in our business, that of course we said "we'd love to". So in about 50 minutes we extracted the slides and audio that we needed, created a new Spectacular Presentation, uploaded it to a web server and then let Alex know it was available.
To see what we did for Alex, you can view the presentation right here in this blog article, or you can go directly to the domain he created at www.HubAndSpokeVideo.com . We really like slide #3 which discusses media and covers 25 specific repurposing ideas.
Please click the image below to start that presentation.
(Opens in a new window, duration: 5 min, 27 sec)
The next day Alex then took this Spectacular Presentation and created a blog article from it. Here is the link to read Alex Mandossian's blog article on You Are "The Message" .
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To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.
To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient .
To ask us a question please visit our Ask page at
www.AskPatAndLorna.com .
About the Authors
Filed under Articles, Resources, Reviews, Robotically, Spectacular Presentations by
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