Duplicate content abounds online and offline and presents a challenge to the information marketer. If the same perspective and even the same words are being presented over and over again when someone in your market does a search for information, then what distinguishes you from the hundreds of others websites saying the same thing? Why should they return to you for more information?

The following questions can help you in avoiding too much duplicate content:

Can I add something different to the conversation?
You always have your own expertise and perspective to add that is unique. What questions have you noticed that aren’t being addressed about your topic? What questions aren’t being sufficiently answered?

Does my content answer questions or provide information my market needs?
The way to success in any business is still the same, whether on or off the computer… see a need, and fill that need. When your business is information marketing, what information does the market require to fill a need? Do you have that information, and can you provide it in a way the market can understand and assimilate it?
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