Getting started in optimizing your business content is not without its roadblocks, many of them internal blocks.  Breaking through these blocks will require an honest self-evaluation of where you are right now in regards to your content.

Are you stuck in a context comfort zone?

You’re a programmer at heart, and all you know is websites.  Or live teaching is a snap for you, but you freeze at the thought of putting words on paper.  It’s inevitable that we would want to stick with the context that we know inside-out, but content optimization won’t happen if you don’t diversify your contexts.  Albert Einstein once said doing the same thing, while expecting different results, is a definition of insanity.  It’s just not going to happen.

Consider your market.  If all you do is books, those who don’t like to read as their primary learning modality in your market are shut out from benefiting from the information you have to offer.  If you only blog, those who aren’t primarily kinesthetic in their learning style will never get your message.  For their sake (and your own), try new and different context formats.

To un-stick yourself from your comfort zone, remember that each new reworking of your content into a new context is likely to bring new insights and improvements you might not have considered before.  Your content will be stronger than ever, and gain a wider market, which will bring more profit your way.  It’s well worth the struggle to move beyond your comfort zone.  Never invent – always improve.
More on Spectacular Content Creation Tips – Breaking Through Roadblocks to Content Optimization