- Spectacular Content Creation Tips – Breaking Through Roadblocks to Content Optimization
- Spectacular Content Creation Tips – Creating and Finding Content
- Spectacular Content Creation Tips – Creating and Finding Content
- Spectacular Content Creation Tips – Six Easy Questions to Content Optimization
- Spectacular Content Creation Tips – Researching Content and Knowing When to Stop
Getting started in optimizing your business content is not without its roadblocks, many of them internal blocks. Breaking through these blocks will require an honest self-evaluation of where you are right now in regards to your content.
Are you stuck in a context comfort zone?
You’re a programmer at heart, and all you know is websites. Or live teaching is a snap for you, but you freeze at the thought of putting words on paper. It’s inevitable that we would want to stick with the context that we know inside-out, but content optimization won’t happen if you don’t diversify your contexts. Albert Einstein once said doing the same thing, while expecting different results, is a definition of insanity. It’s just not going to happen.
Consider your market. If all you do is books, those who don’t like to read as their primary learning modality in your market are shut out from benefiting from the information you have to offer. If you only blog, those who aren’t primarily kinesthetic in their learning style will never get your message. For their sake (and your own), try new and different context formats.
To un-stick yourself from your comfort zone, remember that each new reworking of your content into a new context is likely to bring new insights and improvements you might not have considered before. Your content will be stronger than ever, and gain a wider market, which will bring more profit your way. It’s well worth the struggle to move beyond your comfort zone. Never invent – always improve.
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When your business is information marketing, your product is content – lots and lots of content. Trying to slide by without lots of quality content is like trying to run your car without maintaining it – you’ll run for awhile, but eventually you’re facing disaster. How do you gather content for your business?
Here are some ideas that we recommend:
Do it yourself
If you don’t happen to be made of money, you can try writing your own content. This is a hard option for some, and one that can derail many a beginning entrepreneur with the sheer volume of the project, depending on the project.
Outsourcing to the rescue
You can hire others to write personalized content for you – namely a ghostwriter. Don’t try to do everything yourself, when it’s not your strength. Know in advance that this is a more expensive option…one that can cost you hundreds of dollars for a not-terribly-impressive amount of work. Hey, writers have to make a living too.
Take your time to find someone who you can successfully work with, and who will produce great content for you. You can have your ghostwriter create content from general topics. If you want more specific work, it helps to provide notes and research, whenever possible.
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When your business is information marketing, your product is content – lots and lots of content. Trying to slide by without lots of quality content is like trying to run your car without maintaining it – you’ll run for awhile, but eventually you’re facing disaster.
How do you gather content for your business?
Here are some ideas that we recommend:
Do it yourself
If you don’t happen to be made of money, you can try writing your own content. This is a hard option for some, and one that can derail many a beginning entrepreneur with the sheer volume of content required.
Outsourcing to the rescue
You can hire others to write personalized content for you – namely a ghostwriter. Don’t try to do everything yourself, when it’s not your strength. Know in advance that this is a more expensive option…one that can cost you hundreds of dollars for a not-terribly-impressive amount of work. Hey, writers have to make a living too.
Take your time to find someone who you can successfully work with, and who will produce great content for you. You can have your ghostwriter create content from general topics. If you want more specific work, it helps to provide notes and research, whenever possible.
Article directories
Another way of finding content for your site is to go to article directories. There are many to choose from on the Internet, and many of them allow you to use their articles for free or for a small charge. Sites such as Ezine Articles and Article Dashboard can provide content for you. The downside to promoting duplicate content on your website could be lowered page rank in the prominent search engines. Make sure to monitor your results when using content from these sites.
Private label content
Private label content is another option. You find a membership site where private label content is offered. Get what you need and apply it to your website – no writing required. That’s not to say that there’s no reading required, however. Before you purchase pre-made content, always read it first to make sure it’s the right quality level of writing that you require, as well as appropriate to the content you’re trying to market.
You may also want to do a search of the Internet to see how many other areas have the same content you’re considering. If your content isn’t unique, you’re going to have a difficult time drumming up reader interest and having them want to return.
Reconsider the written word for the spoken word
Written words are showing no signs of dying out anytime in the near future, but we have other ways of providing content as well. If you’re developing severe writer’s block when it comes to writing your own content, have you tried speaking it instead? Record yourself speaking what you want to write about, and then simply transcribe your own ideas, in your own voice, or hire someone else to do it for you. What could be more original?
Create a process that is ongoing
Information marketing thrives on newness. Whatever way you get content for your business – whether it’s created by you or by someone else – plan on a regular schedule of updates, to keep your business evergreen.
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It’s easy enough to understand the need for content optimization, but how to do it? There are so many choices of context that it’s very easy to become overwhelmed, and either end up doing too much and spreading yourself thin, or never getting started in the first place.
There are some organization questions you can ask yourself when getting started in the process of content optimization. These questions can focus your efforts and help you make the most of your time and investment in content optimization.
Here are what we call the six easy questions to content optimization:
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Research is so much easier now than it was before the Internet came along. Much of your information content research can be done on the Web. However, the Internet is so deep and wide that it’s easy to get lost in webpage after webpage, looking for the information you need.
The following are some research tips for those who are looking to create useful content:
Define your content sharply…
If your research topic is broad, your job is a lot harder than it is when you're more specific. Doing research on “apples” will take months and years, while research on “diseases that specifically affect Granny Smith apples” is much more focused, and the research is not nearly as daunting.
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