Content is what your information, your message, is all about. However, there is content that really engages people, gets them telling others about what they’ve learned and how they’ve successfully implemented the ideas… and the content that gets forgotten as soon as the last word has been listened to or read. It goes without saying that if someone gets a lot out of your information they will be inclined to purchase more from you. We call converting your content into different formats or contexts “Content Optimization”. How does that help your business?
- Massive Reach – By converting your content into multiple formats, you will be able to relate to a wider variety of people than by a single context.
- System Creation – By going over the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you revisit it. As you observe some techniques working better than others, you will be able to hone your skills for the most effective delivery of your information.
- Know Your Market Better – By repeatedly going over the same information, you will begin to know your market better. On the flip side of that, they will also begin to know you better. The more familiar you are to them, the better your chance of obtaining their trust and loyalty.
By presenting your content in multiple formats or contexts, you will gain a much larger market reach and your customers and clients will better understand your message and be able to put it to use.
About the Authors
Filed under Information Marketing, Online Marketing, Tips by 
By now anyone who has a website knows the importance of using content to market their services and products online. Search engine optimized content; in other words, search engine friendly content is one of the best ways to drive traffic to your website. SEO content requires the use of buzz words or keywords in order to make the search engine take notice. However, not all keywords are equal. In order to drive potential sales to your site, you will need to identify the keywords that work and the ones that don’t.
Capturing a Niche with Content Marketing
For instance, your niche market is the travel market. Travel packages are a dime a dozen online. The word “travel” as a keyword is not going to work very well. Why? Because the word “travel” is too vague and can be used in a million different ways. However, one of your recent blog posts talked about travel possibilities for senior couples’ Caribbean Cruises. This represents an under- served market that is not readily visible. Anyone typing in senior couples cruise or some combination of those words, are going to find his or her way to your website. You might even go back and tweak the original post a bit with a few more keywords designed to lift your website to the top of the search page.
Search into Sales
The more searches which land on your pages the more likelihood that those searches will turn into sales. It also means search engines will find you more easily. This type of content marketing is called long tailed content marketing. It is specific marketing. Using specific phrases instead of vague words as your keyword means less competition in the marketplace for you. Another good thing for you is that there can be many variations on the phrase, with each variation having its own page of search content.
Pages Mean Visibility
The more pages of content, the more you increase your visibility to search engines. Targeted content make the search engine believe that you are the authority on the subject and begins ranking your pages higher in all searches. Back links developed from other sites which find you interesting, sales increase as a result. It’s called the snowball effect. Mix in some highly targeted or niche content marketing, using keyword phrases instead of vague multi-meaning single words and you can’t help but capture the niche.
With a Little Help From Friends
So maybe, you’re getting traffic due to something you wrote and you don’t know how to expand into the niche because you are not familiar with it. This is where research both online and offline comes in. Look into the niche that was generating your traffic. Go to websites that give away articles and select a couple to help you market to this niche. Another way is to find knowledgeable friends with which to share information about the niche. Ask them to write some content for your website or to direct you toward information that will enable you to keep the traffic flowing.
About the Authors
Filed under Information Marketing, Rants by
There is an amazing amount of great content out there… including yours. But… does it have maximum reach? Are all the people in your market able to effectively consume it? After all, that is the goal of any information marketing business… which is every business.
Understanding how people receive information is imperative for optimizing the reach of your content. If they are struggling to absorb your message, they won't find any value in it and they sure won't find any success in implementation.
Here's how people receive information – also known as their learning modalities:
- Visually: (55% – 75% of the population) These people learn by seeing. Reading text, charts, graphs and watching any type of video are some of the ways by which these people learn or consume information.
- Auditory: (20% – 30% of the population) These people learn by listening or speaking. Listening to recorded audio, hearing a live speech or reciting are ways by which auditory learners consume information.
- Kinesthetic: (5% – 15% of the population) People in this group learn by doing or touching. By writing, typing, clicking the mouse, or any other type of physical action, information will make way more sense to these individuals.
The message here is… don't put your content out in one format only. If all of your content is presented as audio files, then over 60% of your market will not be able to effectively take in what you are saying. That's a huge number of people that won't "get it".
So look at many different means to present your content. For example, there are Spectacular Presentations, teleseminars with PDF handouts, DVD's, questionnaires, live workshops, seminars, etc… the ideas are virtually endless.
If you visit www.HubAndSpokeVideo.com, not only will you experience a great marketing message, you will discover many interesting and effective ways to present your content.
Remember, it's not what you want, it's what your market wants… and adding value for your market is what it's all about.
About the Authors
Filed under Information Marketing, Life Lessons, Spectacular Presentations, Tips, Visual by
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