Spectacular Content Marketing Tips – The Four R's of Content Optimization
Creating content for your website and marketing threads is of utmost importance to the survival of your business. A lot of time and effort goes into creating that content, so it seems a shame to use it only once. That’s why it’s very important to optimize your content.
What is Content Optimization?
Content optimization is simply using or converting content for use in another format or product, also known as context. Context is the surroundings, circumstances, environment, background or settings that clarify or specify the content. It is different from content creation and much simpler. There are four basic principles of content optimization that we will take a look at.
- Reuse – The first principle of content optimization is reusing the same content in different places. For example, you can serve the exact same content up in the form of an article, and ezine article, blog posts, directories, emails, and so on.
- Repurpose – In this instance, you use the same content in different contexts or formats. The same content that is presented in a teleseminar could then be formatted to a spectacular presentation, multiple articles, or multiple blog posts.
- Repackage – The same content basis can be revised and polished for different markets. An example of this would be using the same content from a course on teleseminars being revised into a course on book tours or internet optimization.
- Recycle – The same content can be cycled through again. This would be illustrated in a 52 week autoresponder. It could be repeated at the end of the year.
If there were a fifth R to these principles it would be to Repeat. The first four steps can be done over and over and over again. Once you have quality content to work with, your optimization can be endless.
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Comments on Spectacular Content Marketing Tips – The Four R's of Content Optimization
Great article! I hadn't thought of content optimization that way before. The 4 R's analogy helps the idea stick! I can see that I could do a lot to Reuse, Repurpose, Repackage and Recycle my work. For example, I can recycle my Ezine articles by posting links to some of my most popular articles into an autoresponder seriese. Thanks for the idea Pat and Lorna.
Hi Jacqueline, glad you liked it. This blog posting is actually a re-purposed article from Ezine Articles see => http://ezinearticles.com/?&id=2577030
–Pat & Lorna
Too clever! Let me guess, now you are going to repackage or reuse this content somewhere else! I'm going to start doing this!
While I agree, in principle, with the idea of reusing content, you do need to be aware of a potential problem from a search engine optimization perspective.
Make sure that your content isn't going to be hit by Google for being duplicate content.
I often deal with this issue with client websites that I'm doing SEO on. One thing I do with almost every site is to rewrite some of the content to make sure it's not viewed as duplicate content.
Copywriting really is an important part of SEO. Rewriting is a skill I developed a long time ago.
Googles rules for duplicate content applies to the same website, not across domains different domains. But it doesn't hurt to rewrite which is still part of the Four R's of Content Optimization.
–Pat & Lorna