Spectacular Content Marketing Tips: Maximizing Your Content Reach

Many people present their content in an audio format, some just in a written context. While these are definitely good ways to present information, they end up missing out on a large number of key factors that could increase the impact of the presentation.

If visuals are added to audio content, or if audio and graphics are added to written content, it will reach a larger percentage of the market. People learn differently… using their visual, auditory and kinesthetic senses. The more of these you reach, the more of your market you reach.

Then there is also the factor of scheduling… availability of the content. Live presentations are great… teleseminars, webinars… but they are held at a specific time. If the customer cannot be there at that time, they miss out. Yes, the recordings can be available to them afterwards, but then the content is again not reaching them in an optimal format or context.

So, what is the best way to present content?

We recommend presenting content in what we refer to as a Spectacular Presentation format. These are online presentations that include written content, graphics and audio. The user is in total control of when they view the presentation and at what speed… and can search it for specific information.

The top ten benefits of presenting content in this format are:

1. More effective than audio alone.
2. Multi-sensory content delivery.
3. Searchable.
4. Table of contents.
5. User playback controls
6. 24 hour content delivery.
7. Easy to repurpose.
8. Branding.
9. Create once and sell many times.
10. Robotic internet marketing.

George Bernard Shaw (1856-1950), playwright and critic once wrote in a personal correspondence to a colleague

“The greatest problem of communication is the illusion that it has been accomplished.”

That quote summarizes the responsibility of the content producer. It is up to the person that produces and presents the content to be absolutely certain that the user has every convenience and ability to comprehend the information that is being conveyed. By presenting your content in a way that involves more of the physical senses, is available to the user when they want it and gives them control of their learning, you will accomplish that goal.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.