Spectacular Content Marketing Tips – Creating Online Quality Content
All websites have some sort of content, and quite often that content is on the website to inform people and to get them to purchase a product or service. That means you want the content on your website to have the biggest impact possible on the visitors to your site, and to influence them to make that purchase. So, is there a way to make that happen? Yes, there are several tips and tricks to give your content more persuasive impact.
Creating Quality Online Content
Creating or capturing content for your marketing website is not difficult, but there are some basic rules that need to be followed. These rules will help clients maneuver through your pages, giving them a better understanding of what you are offering, leading to additional sales of your products and services
Style and Format
Reading online can be tough on the eyes, even for young people, so it is important to be precise. You want concise, not wordy blocks of text. Use short sentences as well as short paragraphs. Sentences should contain no more than 21 words, while paragraphs should have no more than 65 words maximum. Now there are no format police around, so you can go longer, however, the shorter the better, is the rule of thumb. Using the pronoun “I” is inappropriate in business; steer clear of it whenever possible. It is appropriate to use “you” or “we.”
Don’t underline text for emphasis. Underlining denotes a link. SOLID CAPS, Italics, or Bold, are no good either. Capital letters are to be used at the beginning of a sentence, or in acronyms, such as; K.I.S.S, or the first letter in the name of a person, place or thing. Other words should not be capitalized throughout the content.
Give it Structure
- Every page should begin with a unique and explanatory headline
- This headline should be followed by a summary or description
- If you use subheadings-then write them like headlines
- Restrict each page to one topic only
- Purge all outdated or redundant material from pages
- Don’t duplicate information, create a link to it
- Shy away from vague references, be as precise as possible without being personal
- Don’t use the future tense in anything other than news stories
Using Links in Content
Your link text should be self explanatory, so that the reader knows exactly what he or she will find when the link is clicked. Many people prefer making links stand alone rather than embedding them in sentences. The rule is not concrete. It is more a matter of personal taste, however.
Itemized Lists
A list should contain no more than 7 or 8 items. The items should be listed in logical order. A long list should be subdivided into smaller, shorter lists for easier reading and understanding. Descriptive subheadings will help your clients better understand your content.
Searchable Content
Use keywords within the content since these are the words that people used to find your page in the first place. It is wise to use the keywords in the headlines as well. Again it is important to be as specific as possible with these words or phrases.
Including Tables
Tables are better for presenting data in a crisp concise manner. They are not good for presenting text of any kind. You should keep tables short and narrow so that it fits the screen easily. Tables that can only be read by scrolling usually don’t get read. Avoid using a table if it causes the text to wrap to the next line. Remember, you want clients to find your page and then read or scan it for information. A page that is difficult to maneuver will not draw repeat clients nor hold on to new ones past the initial click.
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