Spectacular Content Marketing Tips – What is Content Optimization?

Content creation is of utmost importance to your business, whether it’s online or offline. And yes, content creation takes time. If you create content on a use once basis, it can consume a large amount of the time you spend on your business; not to mention the pressure of continually coming up with new content.

That is why optimizing content is a brilliant way to make the most out of the content you already have. Not only that, it enables you to reach more people within your market. How does that work? Let us explain…

In order to define content optimization, let’s start out by defining exactly what content is. Content is information and experiences created for an audience that is presented in a way that entertains, educates, and informs to derive emotions. Optimizing is to improve or make better. Therefore, content optimization would be to convert information and experiences from its original form into a format or product that will better convey its purpose to its audience.

In other words, taking the original content from a teleconference for example and converting it into another format such as a study guide that will improve the comprehension of the audience. Because people have different learning styles, it becomes necessary to present information in multiple contexts. Some people understand more readily through their sense of vision, others by hearing, and still some by touch or doing. If the information is received through multiple senses, it is much more likely to be understood and retained. This is summed up in a Chinese Proverb – “Tell me and I will forget. Show me and I may remember. Involve me I will understand.”

Why is Content Optimization Important to Business Growth?

• If you do it once, you benefit from it forever. By creating the content one time, you are able to convert it into as many different contexts as possible.
• Content applies to learning methods. By understanding how your audience takes in information, you will be able to more effectively deliver it.
• Maximum content productivity is achieved with minimum effort. It is much easier to convert content into a new context than to create new content. This saves you time and energy. It also allows you to relate with a broader audience because, as mentioned before, each person absorbs information differently. Therefore, a single context will not reach every available audience.

How do I determine how to optimize my content?

By answering the following six questions you will be on your way to content optimization. This will help you understand your market and how they think and receive information most effectively. When you understand their thinking processes, you will be more readily capable of reaching them where they are.

The six questions are:

1. Who – Who in my market is this going to reach?
2. What – What format will the content be in?
3. Where – Where does my target market want this information?
4. When – When is the audience going to take this in?
5. Why – Why is it important for my market to get this information?
6. How – How do I get my current content into this format or context?

By focusing on content optimization instead of content creation, you will benefit in a multitude of ways. Not only will it take less time and effort on your part, but your audience will be able to more completely comprehend and understand the message that you are trying to convey to them. They will have the ability to consume the same information through multiple sources, and repetition is key to comprehension.

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.