Spectacular Content Marketing Tips – The Many Forms of Context

Everyone has their favorite way of consuming information. Do you know what that is for each of your customers or clients? Obviously not, that would be impossible. So how do you ensure your content is purchased, consumed and put into action by as many people as possible? The fastest and easiest way is to have your content available in multiple formats or contexts.

Let’s look at the many forms of context:

There are an infinite number of contexts that the content can be formatted into. We’ll name the thirty-two most commonly thought of:

1. Spectacular Presentation
2. Blog Post or Page
3. Podcast
4. Article
5. Telesemina
6. PDF
7. Book
8. E-book
9. Binder
10. Booklet
11. Inner-Circle Call
12. Coaching
13. Consulting
14. Audio
15. MP3
16. Media Player
17. CD
18. DVD
19. Course
20. E-Course
21. Assessment
22. Certification
23. Ezine Series
24. Online Video
25. Email
26. Fax
27. Guide
28. Newsletter
29. Thumb Drive
30. Live Seminar/Workshop
31. Membership Site
32. Bonus Gift

What happens when all this is applied?

Wow! That’s a lot of formats. Originally created content can be converted into all those formats, and that’s just the beginning. There are more that you can probably think of on your own. There is no limit to the creativity that can be injected into the context arena. The only limit is your own imagination, so go crazy.

When you apply the four R’s (reuse, repurpose, repackage and recycle), actually all five R’s (add repeat to the previous four), to the original content thirty-two times, you could use that same content to produce each and every form of context listed above. Can you imagine how many people you can reach through that many different formats?

In addition, some of those in your market will not only consume one, but several formats of the same information. That means that their ability to comprehend the information and their likelihood of putting it into practice greatly increase. The power of words is tremendous and when it is increased exponentially through multiple forms of context it is out of this world.

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.