Spectacular Content Marketing, Capturing the Value of Your Website
By now anyone who has a website knows the importance of using content to market their services and products online. Search engine optimized content; in other words, search engine friendly content is one of the best ways to drive traffic to your website. SEO content requires the use of buzz words or keywords in order to make the search engine take notice. However, not all keywords are equal. In order to drive potential sales to your site, you will need to identify the keywords that work and the ones that don’t.
Capturing a Niche with Content Marketing
For instance, your niche market is the travel market. Travel packages are a dime a dozen online. The word “travel” as a keyword is not going to work very well. Why? Because the word “travel” is too vague and can be used in a million different ways. However, one of your recent blog posts talked about travel possibilities for senior couples’ Caribbean Cruises. This represents an under- served market that is not readily visible. Anyone typing in senior couples cruise or some combination of those words, are going to find his or her way to your website. You might even go back and tweak the original post a bit with a few more keywords designed to lift your website to the top of the search page.
Search into Sales
The more searches which land on your pages the more likelihood that those searches will turn into sales. It also means search engines will find you more easily. This type of content marketing is called long tailed content marketing. It is specific marketing. Using specific phrases instead of vague words as your keyword means less competition in the marketplace for you. Another good thing for you is that there can be many variations on the phrase, with each variation having its own page of search content.
Pages Mean Visibility
The more pages of content, the more you increase your visibility to search engines. Targeted content make the search engine believe that you are the authority on the subject and begins ranking your pages higher in all searches. Back links developed from other sites which find you interesting, sales increase as a result. It’s called the snowball effect. Mix in some highly targeted or niche content marketing, using keyword phrases instead of vague multi-meaning single words and you can’t help but capture the niche.
With a Little Help From Friends
So maybe, you’re getting traffic due to something you wrote and you don’t know how to expand into the niche because you are not familiar with it. This is where research both online and offline comes in. Look into the niche that was generating your traffic. Go to websites that give away articles and select a couple to help you market to this niche. Another way is to find knowledgeable friends with which to share information about the niche. Ask them to write some content for your website or to direct you toward information that will enable you to keep the traffic flowing.
About the Authors
Filed under Information Marketing, Rants by 
Leave a Comment