Spectacular Content Creation Tips – Six Easy Questions to Content Optimization
It’s easy enough to understand the need for content optimization, but how to do it? There are so many choices of context that it’s very easy to become overwhelmed, and either end up doing too much and spreading yourself thin, or never getting started in the first place.
There are some organization questions you can ask yourself when getting started in the process of content optimization. These questions can focus your efforts and help you make the most of your time and investment in content optimization.
Here are what we call the six easy questions to content optimization:
1) Who in my market is this going to reach?
It’s important to consider the demographics of your market and how they’re going to receive your content. If you have information published in a book, who is likely to read a book? Who might not? Books reach a certain kind of consumer, while television commercials reach yet another, and podcasts and websites reach another. Where are you most likely to achieve success with your content, considering your market?
2) What context will the content be in?
Where will your content be most effective? Not all kinds of content successfully translate to all contexts. A mime show won’t make much of an impact on the radio, but in a live seminar, it could be very effective as a visual illustration of a spoken point. Are you aware of the different kinds of contexts that are available? You may need to educate yourself on your options, so as to be able to reach as much of your market as possible.
3) Where does my market want this content?
Everything done in business has to respond to the needs and wants of the market if you want to have any hope of being effective in your efforts. Would your book work better as a series of shorter articles? Perhaps you would wish to consider such a method if you’re marketing content to a demographic of people who are known to be very busy and not likely to take time to sit and study a book. Maybe you could do a series of autoresponder messages instead, or make your information available online in a way that could be accessed 24 hours a day, seven days a week.
4) When is my market going to consume this content?
Time of day can be a factor. If you’re running television or radio ads, and your market is mostly at work when those ads are being aired, they’re not going to be as effective as you may want. Would evenings be better? Lunchtime? Weekends? Should it be available in a format that could be found anytime, or would a specific, targeted time be more effective?
5) Why is it important for my market to get this content?
What are the reasons? Where is the need that you’re ready to fill for your market? Why are you interrupting their day at work or at home to share this information with them? What will be the benefit to them?
6) How do I optimize my content into this context?
Here’s where you get down to the technical details…how to move your content into the context you’ve chosen. There are techniques and tools for each kind of context, and you’ll have to understand the workings of each and get comfortable in that format in order to succeed.
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