Spectacular Content Creation Tips – Breaking Through Roadblocks to Content Optimization

Getting started in optimizing your business content is not without its roadblocks, many of them internal blocks.  Breaking through these blocks will require an honest self-evaluation of where you are right now in regards to your content.

Are you stuck in a context comfort zone?

You’re a programmer at heart, and all you know is websites.  Or live teaching is a snap for you, but you freeze at the thought of putting words on paper.  It’s inevitable that we would want to stick with the context that we know inside-out, but content optimization won’t happen if you don’t diversify your contexts.  Albert Einstein once said doing the same thing, while expecting different results, is a definition of insanity.  It’s just not going to happen.

Consider your market.  If all you do is books, those who don’t like to read as their primary learning modality in your market are shut out from benefiting from the information you have to offer.  If you only blog, those who aren’t primarily kinesthetic in their learning style will never get your message.  For their sake (and your own), try new and different context formats.

To un-stick yourself from your comfort zone, remember that each new reworking of your content into a new context is likely to bring new insights and improvements you might not have considered before.  Your content will be stronger than ever, and gain a wider market, which will bring more profit your way.  It’s well worth the struggle to move beyond your comfort zone.  Never invent – always improve.

Do you suffer from context confusion?

It’s so easy to become overwhelmed.  Where do I start?  Which context do I choose?  Some decisions will have to be made.  Begin asking yourself the 6 questions for content optimization:

Who in my market is this going to reach?
What context will the content be in?
Where does my market want this content?
When is my market going to consume this content?
Why is it important for my market to get this content?
How do I get my content into this context?

It’s a good way to slow down and focus on the first steps you’ll need to take to start optimizing your content.

Do you have a multiple context personality?

Maybe, instead of getting blocked, you go hog-wild with newfound enthusiasm.  You start a book on Monday, then a teleseminar on Tuesday, and after that a new website on Wednesday.  The only result is that your efforts are spread too thin, often spending all your time on tasks you’re not really good at or suited for, while you don’t have time to build on your strengths.

If this is the block you have to get past, then it’s time to consider outsourcing.  Seek out experts and solicit their assistance.  It’s not efficient to try and master all the skills that need to be mastered in context transference of your content, when others can do it for you.  Focus on and build your strengths, and outsource your weaknesses to others who would play at what you would have to work at.

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.