Message, Media, Market; Correct Connection Will Reap Rewards

There is an intricate connection between your message and your market. The possibilities of how this connection is bridged are huge. Ensuring that this connection is balanced and finely tuned will increase profits with a lot less effort.

By channelling your message through multiple mediums, including spectacular presentations, you can build a relationship with your market that is strong and well-balanced.

Let’s use the analogy of the connection between your message and your market as if it were a bicycle wheel.

First your message. It's like the hub of the wheel. It is, of course, the basis of your business, of who you are and what you stand for.

Now, imagine that the spokes of the wheel are all the different and unique ways you can connect with your market, which is the wheel. There is a wide variety of “channels" or mediums with which to reach your market, and you need to have several in place to have a strong connection with them.

Some ideas on how to connect with your market and channel your message to them are:

• Spectacular Presentations

• eBooks

• Articles

• Podcasts

• Home Study Course

• Teleseminars

• Your Blog

You may have a few or all of these channels set up to reach your market. And at some point you may find that one of them isn’t working for you anymore. So you drop it, and that’s OK. If you have several channels or medium working for you, dropping one or two of them is still going to leave you with a strong connection with your market.

However, that does show how only having one channel or media in place can be disastrous. If that one channel becomes ineffective, what do you have? You have no way to communicate to your market.

It shouldn’t be a lot of work to keep these channels (or spokes) in place either. There is a wide variety of ways to communicate your message that can run with minimal set up and virtually no upkeep. It’s robotic. The majority of the list above consists of this type of connection.

Now, the last thing that can go bad in this relationship is the wheel (or market) itself. The wheel can go flat. The market may no longer be interested in the message you are delivering. However, if you base your message on principals, the chance of this happening is small. Your message will still be valid tomorrow, next year or two years from now. But that’s another story…