eCourse Bonus Material; Gifting it to Others can Spread Your Message and Help Build Your List
Are you having a challenge in getting your message in front of a lot of people? Is building your list a slow and painful process? Consider putting together an add-on or enhancement to someone else’s online course and gifting it to them as bonus material. What’s in it for you? You reap the lucrative reward of increased exposure of your business and an excellent opportunity to build your list.
Whether your speciality is spectacular presentations, articles, eBooks, or audio content, seriously consider giving some away to others as bonus material for their courses.
Remember the old adage, “It is better to give than to receive.”? Well, they’re both great; but let’s look at how giving can turn into receiving and benefit both parties at the same time.
Someone has put together an online course, or has done a teleseminar series and is putting the recorded content online. They have an audience… their students… people who have paid to hear what they have to teach.
If the trainer truly cares about their students, they will want to give the students as much as possible to ensure they really get the most from the course. Bonus material, bonus material, bonus material!
Anything that can enhance, and is still related to what a trainer is teaching, would be a great bonus for their students. Their content in a different format (like a spectacular presentation), reference material, or content that deals with the same topic are all great ideas.
If this is something that you could create for them… great! Of course it is best to contact them first to make sure they will accept the material and offer it as a bonus to their students.
Then imagine… people are directed to your material through the trainer, they look at it, consume it, like what they see… and via the links you have within your material, they contact you. You’ve captured their interest and most of all, their contact information; sounds like list-building to me.
How to sell it to the course creators? Think about how happy and impressed their students will be if they feel they’ve gotten way more value from the course than what they paid for. Do you think they’ll be eager to sign up for their next course? You bet! And it’s not costing the course creator anything… just a bit of time to put your material online. Good deal? Great deal!
In fact, if you've created an eCourse or teleseminar series, it would be a great idea to look at accepting and including other people's material as a bonus for your students.
Win – win – win! That’s what it’s really all about.
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