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	<title>Pat and Lorna&#039;s Blog &#187; Robotically</title>
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	<link>http://PatAndLorna.com</link>
	<description>Pat and Lorna, discuss how to use Spectacular Presentations to &#039;Engage Your Audience and Experience the Message&#039; using Robotic Internet Marketing.</description>
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		<title>How To Auto-Tweet Your Ezine Articles to Twitter</title>
		<link>http://PatAndLorna.com/how-to-auto-tweet-your-ezine-articles-to-twitter/</link>
		<comments>http://PatAndLorna.com/how-to-auto-tweet-your-ezine-articles-to-twitter/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 15:00:13 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Auto Tweet]]></category>
		<category><![CDATA[Ezine Articles]]></category>
		<category><![CDATA[PatAndLornaOnTwitter.com]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.patandlorna.com/?p=664</guid>
		<description><![CDATA[<div class="wp-caption alignleft" style="width: 181px"><a  class="no_icon" href="http://PatAndLornaOnTwitter.com"><img style="border: 1pt none; margin-right: 5px; margin-bottom: 5px;" title="Pat &#38; Lorna on Twitter" src="http://www.patandlorna.com/blog/wp-content/uploads/2009/01/pat_lorna_twitter.jpg" alt="Pat &#38; Lorna On Twitter" width="171" height="106" /></a><p class="wp-caption-text">Pat &#38; Lorna on Twitter</p></div>
<p style="text-align: center;"><strong>It&#039;s Simple If You Know &#034;How To&#034;&#8230;</strong></p>
<p>We get questions on how we Auto Tweet our <a  href="http://EzineArticles.com" class="broken_link">Ezine Articles </a>to our <a  href="http://PatAndLornaOnTwitter.com">Twitter account</a>. Chris Knight and his team over at Ezine Articles have put together a Spectacular video showing exactly how to do this!</p>
<p><a  href="http://PatAndLorna.com/how-to-auto-tweet-your-ezine-articles-to-twitter/" class="more-link">More on How To Auto-Tweet Your Ezine Articles to Twitter</a></p>


]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 181px"><a  class="no_icon" href="http://PatAndLornaOnTwitter.com"><img style="border: 1pt none; margin-right: 5px; margin-bottom: 5px;" title="Pat &amp; Lorna on Twitter" src="http://www.patandlorna.com/blog/wp-content/uploads/2009/01/pat_lorna_twitter.jpg" alt="Pat &amp; Lorna On Twitter" width="171" height="106" /></a><p class="wp-caption-text">Pat &amp; Lorna on Twitter</p></div>
<p style="text-align: center;"><strong>It&#039;s Simple If You Know &#034;How To&#034;&#8230;</strong></p>
<p>We get questions on how we Auto Tweet our <a  href="http://EzineArticles.com" class="broken_link">Ezine Articles </a>to our <a  href="http://PatAndLornaOnTwitter.com">Twitter account</a>. Chris Knight and his team over at Ezine Articles have put together a Spectacular video showing exactly how to do this!</p>
<p>There are even written instructions if need <a  href="http://twitter.ezinearticles.com/">HERE</a> or if you would like to see a larger version of the video.</p>
<p>If you want to see some of the articles that we have written please visit <a  href="http://www.ArticlesByLorna.com" class="broken_link">ArticlesByLorna.com</a> or <a  href="http://GreatArticlesByPat.com" class="broken_link">GreatArticlesByPat.com</a></p>
<p>You can see where we are on the <a  href="http://Twitter.EzineArticles.com">Twitter.EzineArticles.com</a> list.</p>
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<p class="authors_box_small">If you're new here, you may want to subscribe to our <a  href="http://feeds.feedburner.com/PatAndLorna">RSS feed.</a></p>
<p class="authors_box_large"><strong>Pat and Lorna Shanks are &quot;SPECTACULARIZERS&quot; of great audio content.</strong> They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more <strong>&quot;Spectacularizer Tips&quot;</strong>, go to <a  href="http://www.PatAndLorna.com">www.PatAndLorna.com</a> or follow us on <a  href="http://twitter.com/Pat_Lorna">Twitter.</a></p>
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		<title>Final Teleseminar Secrets YouTube Video</title>
		<link>http://PatAndLorna.com/teleseminar-secrets-crash-course/</link>
		<comments>http://PatAndLorna.com/teleseminar-secrets-crash-course/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 13:00:00 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Spectacular Presentations]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Alex Mandossian]]></category>
		<category><![CDATA[Rebate]]></category>
		<category><![CDATA[Teleseminar Secrets]]></category>

		<guid isPermaLink="false">http://www.PatAndLorna.com/teleseminar-secrets-crash-course/</guid>
		<description><![CDATA[<p><strong>Alex Mandossian&#039;s Teleseminar Secrets</strong> &#8230; time is running out! December 6 at 5:00 pm PST is the deadline to register for Alex&#039;s training that we highly, highly recommend. When Alex says he is &#034;cutting off&#034;, he really means it! Don&#039;t wait and miss this course.</p>
<p><a  href="http://PatAndLorna.com/teleseminar-secrets-crash-course/" class="more-link">More on Final Teleseminar Secrets YouTube Video</a></p>


]]></description>
			<content:encoded><![CDATA[<p><strong>Alex Mandossian&#039;s Teleseminar Secrets</strong> &#8230; time is running out! December 6 at 5:00 pm PST is the deadline to register for Alex&#039;s training that we highly, highly recommend. When Alex says he is &#034;cutting off&#034;, he really means it! Don&#039;t wait and miss this course.</p>
<p>Go to: <a  href="http://www.ToTeleseminarSecrets.com" target="_blank" class="broken_link">www.ToTeleseminarSecrets.com </a> <strong>NOW to register.</strong></p>
<p>Please click the image below to start the video.<br />
<code> (Duration: 8 min, 50 secs)</code></p>
<p><object width="425" height="344" data="http://www.youtube.com/v/K9WTgFie-t0&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/K9WTgFie-t0&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
<p>We are proud to support Alex Mandossian&#039;s Teleseminar Secrets course and his Internet marketing strategies, as we had a hand in putting together the middle part of his previous video trainings using our <a  href="http://www.SpectacularPresentations.com" target="_blank">www.SpectacularPresentations.com </a> format.</p>
<p>We would also like to support others as we have learned so much from taking Alex&#039;s Teleseminar Secrets course. Our gift to you, if you order through our affiliate link at <a  href="http://www.ToTeleseminarSecrets.com" target="_blank" class="broken_link">www.ToTeleseminarSecrets.com </a> ,  is to offer you our Affiliate rebate (Alex&#039;s teaches this in the course) of $500 (on top of Alex&#039;s $16,949 free bonus gifts which includes his famous preloaded Portable Learn Pod) towards the registration fee for Alex Mandossian&#039;s Teleseminar Secrets.</p>
<p style="text-align: center;"><strong>Here&#039;s How To Claim Your Rebate</strong></p>
<p><a  href="http://www.patandlorna.com/teleseminar-secrets-rebate/">Read the rest of this entry &gt;&gt;</a> .</p>
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<img class="authors_pic" src="http://s3.patandlorna.com/common/Pat_Lorna_Avatar.jpg" alt="Pat and Lorna" />
<span style="font-size: small;"><strong> About the Authors</strong></span>
<div class="authors_box">
<p class="authors_box_small">If you're new here, you may want to subscribe to our <a  href="http://feeds.feedburner.com/PatAndLorna">RSS feed.</a></p>
<p class="authors_box_large"><strong>Pat and Lorna Shanks are &quot;SPECTACULARIZERS&quot; of great audio content.</strong> They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more <strong>&quot;Spectacularizer Tips&quot;</strong>, go to <a  href="http://www.PatAndLorna.com">www.PatAndLorna.com</a> or follow us on <a  href="http://twitter.com/Pat_Lorna">Twitter.</a></p>
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		<title>The Speed of Repurposing a Spectacular Presentation</title>
		<link>http://PatAndLorna.com/the-speed-of-repurposing-a-spectacular-presentation/</link>
		<comments>http://PatAndLorna.com/the-speed-of-repurposing-a-spectacular-presentation/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 22:10:46 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Spectacular Presentations]]></category>
		<category><![CDATA[Alex Mandossian]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Hub and Spoke]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Lorna Shanks]]></category>
		<category><![CDATA[Pat and Lorna Shanks]]></category>
		<category><![CDATA[Pat Shanks]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Ray Edwards]]></category>
		<category><![CDATA[Repurposing]]></category>
		<category><![CDATA[Spectacular]]></category>
		<category><![CDATA[Speed Money]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Virtual Book Tours]]></category>

		<guid isPermaLink="false">http://www.PatAndLorna.com/?p=82</guid>
		<description><![CDATA[<p>On July 8, 2008 we were attending class 4 of Alex Mandossian&#039;s <a  href="http://www.speedmoneyrepurposing.com" target="_blank">Speed Money Repurposing</a> course that we we got at the <a  href="http://www.RayEdwards.com" target="_blank">Ray Edwards&#039;</a> <a  href="http://www.SpeedMoneySeminar.com" target="_blank">Speed Money Seminar</a> that we attended back in May of this year.</p>
<p><a  href="http://PatAndLorna.com/the-speed-of-repurposing-a-spectacular-presentation/" class="more-link">More on The Speed of Repurposing a Spectacular Presentation</a></p>


]]></description>
			<content:encoded><![CDATA[<p>On July 8, 2008 we were attending class 4 of Alex Mandossian&#039;s <a  href="http://www.speedmoneyrepurposing.com" target="_blank">Speed Money Repurposing</a> course that we we got at the <a  href="http://www.RayEdwards.com" target="_blank">Ray Edwards&#039;</a> <a  href="http://www.SpeedMoneySeminar.com" target="_blank">Speed Money Seminar</a> that we attended back in May of this year.</p>
<p>Alex had instant messaged us about 20 minutes prior to the start of the call to ask if we could take a part of the Spectacular Presentation that we had done for his <a  href="http://www.VirtualBookTourSecrets.com" target="_blank">Virtual Book Tour Secrets</a> course module 1, called &quot;How to Repurpose Content and Accelerate Profits&quot;, to repurpose a few slides into a Hub and Spoke video.</p>
<p>Well, we always love a challenge and Alex has helped us out so much in our business, that of course we said &quot;we&#039;d love to&quot;. So in about 50 minutes we extracted the slides and audio that we needed, created a new Spectacular Presentation, uploaded it to a web server and then let Alex know it was available.</p>
<p>To see what we did for Alex, you can view the presentation right here in this blog article, or you can go directly to the domain he created at <a  href="http://www.HubAndSpokeVideo.com" target="_blank">www.HubAndSpokeVideo.com</a> . We really like slide #3 which discusses media and covers 25 specific repurposing ideas.</p>
<p>Please click the image below to start that presentation.<br />
 <code> (Opens in a new window, duration: 5 min, 27 sec)</code> <br />
 <a  title="Alex Mandossian" href="http://www.2YourPage.com/396353" target="_blank"><img src="http://patandlorna.com/blog/wp-content/uploads/396353.jpg" alt="Alex Mandossian" /> </a></p>
<p><!--            br--><br />
 The next day Alex then took this Spectacular Presentation and created a blog article from it. Here is the link to read Alex Mandossian&#039;s blog article on <a  href="http://www.alexmandossian.com/2008/07/09/you-are-the-message/" target="_blank" class="broken_link">You Are &quot;The Message&quot;</a> .</p>
<p><strong>* * * * * * * * * *</strong></p>
<p>To learn more about our services please visit Pat and Lorna at <a  href="http://www.SpectacularPresentations.com" target="_blank">www.SpectacularPresenations.com.</a></p>
<p>To learn about Pat and Lorna&#039;s criteria of working with a new client, please visit our  New Client Introduction at<br />
 <a  href="http://www.2YourPage.com/339681" target="_blank">www.SpectacularPresenations.com/newclient</a> .</p>
<p>To ask us a question please visit our Ask page at<br />
 <a  href="http://www.AskPatAndLorna.com" target="_blank">www.AskPatAndLorna.com</a> .</p>
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<span style="font-size: small;"><strong> About the Authors</strong></span>
<div class="authors_box">
<p class="authors_box_small">If you're new here, you may want to subscribe to our <a  href="http://feeds.feedburner.com/PatAndLorna">RSS feed.</a></p>
<p class="authors_box_large"><strong>Pat and Lorna Shanks are &quot;SPECTACULARIZERS&quot; of great audio content.</strong> They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more <strong>&quot;Spectacularizer Tips&quot;</strong>, go to <a  href="http://www.PatAndLorna.com">www.PatAndLorna.com</a> or follow us on <a  href="http://twitter.com/Pat_Lorna">Twitter.</a></p>
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		<title>ELearning and ECourses, Easy to Consume for all Learning Types; Maximum Reach and Monetization for You</title>
		<link>http://PatAndLorna.com/elearning-and-ecourses-easy-to-consume-for-all-learning-types-maximum-reach-and-monetization-for-you/</link>
		<comments>http://PatAndLorna.com/elearning-and-ecourses-easy-to-consume-for-all-learning-types-maximum-reach-and-monetization-for-you/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 02:14:13 +0000</pubDate>
		<dc:creator>Lorna</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
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		<guid isPermaLink="false">http://www.PatAndLorna.com/?p=75</guid>
		<description><![CDATA[<p>If you created an eCourse, would you feel good if you heard, “I just don’t learn that way” from a prospective student? Of course not. Creating a maximum attraction factor for your eCourse comes from appealing to as many of the “Learning Types” as possible. Read on to discover several ways to achieve this.</p>
<p><a  href="http://PatAndLorna.com/elearning-and-ecourses-easy-to-consume-for-all-learning-types-maximum-reach-and-monetization-for-you/" class="more-link">More on ELearning and ECourses, Easy to Consume for all Learning Types; Maximum Reach and Monetization for You</a></p>


]]></description>
			<content:encoded><![CDATA[<p>If you created an eCourse, would you feel good if you heard, “I just don’t learn that way” from a prospective student? Of course not. Creating a maximum attraction factor for your eCourse comes from appealing to as many of the “Learning Types” as possible. Read on to discover several ways to achieve this.</p>
<p>Ensuring that you have easy-to-consume material in your eCourse is the key to attracting a large eLearning student body. But&#8230; how do you do that?</p>
<p><span id="more-75"></span></p>
<p>The simple answer is to make sure you involve as many of the student’s senses as possible. So&#8230; how do you do that?</p>
<p>Well, eCourses can be delivered many ways. Let’s take a look at some of them (I’ll let you know when we get to the real good ones)&#8230;</p>
<ol>
• A downloadable audio file.<br />The good thing about this is that it can be portable; the student can take it with them anywhere. The downside of this however, is that it is audio only. A visual or kinaesthetic learner would not benefit much from this.</p>
<p>• A text file or pdf.<br />This one is ok&#8230; but it would work better as a bonus gift rather than the actual course material. Auditory or kinaesthetic learners are left out in the cold.</p>
<p>• A teleseminar.<br />Again, only audio is involved. However, if the presenter allows it, some people do like the feeling of “being there” when they get to speak on the call.</p>
<p>• A webinar.<br />This is one of the good ones. You have the audio and the visuals included, and the student can get involved kinaesthetically through the Q&#038;A. The only downside&#8230; unless the webinar presenter uses a tablet for illustrations, the visuals are static and not extremely engaging.</p>
<p>• A video.<br />Using video is great for adding visuals to an auditory message. If done well, it can be engaging. It’s just too bad that the kinaesthetic learner can’t get involved.</p>
<p>• A spectacular presentation.<br />This is the best one that I’ve found. All three types of learners will find this a wonderful format for learning. The audio and visuals are there, and the visuals come up a bit at a time as cued by the audio. The student can also get involved kinaesthetically through the search tool, user controls, clickable links, and perhaps even a quiz at the end. Spectacular presentations cover all the bases, a true multi-sensory format.
</ol>
<p>I hope this has given you some idea of the possibilities of eCourse format, and a better idea of which formats would appeal to more students.</p>


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		<title>eCourse Bonus Material; Gifting it to Others can Spread Your Message and Help Build Your List</title>
		<link>http://PatAndLorna.com/ecourse-bonus-material-gifting-it-to-others-can-spread-your-message-and-help-build-your-list/</link>
		<comments>http://PatAndLorna.com/ecourse-bonus-material-gifting-it-to-others-can-spread-your-message-and-help-build-your-list/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 22:51:13 +0000</pubDate>
		<dc:creator>Lorna</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
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		<guid isPermaLink="false">http://www.PatAndLorna.com/?p=74</guid>
		<description><![CDATA[<p>Are you having a challenge in getting your message in front of a lot of people? Is building your list a slow and painful process? Consider putting together an add-on or enhancement to someone else’s online course and gifting it to them as bonus material. What’s in it for you? You reap the lucrative reward of increased exposure of your business and an excellent opportunity to build your list.</p>
<p><a  href="http://PatAndLorna.com/ecourse-bonus-material-gifting-it-to-others-can-spread-your-message-and-help-build-your-list/" class="more-link">More on eCourse Bonus Material; Gifting it to Others can Spread Your Message and Help Build Your List</a></p>


]]></description>
			<content:encoded><![CDATA[<p>Are you having a challenge in getting your message in front of a lot of people? Is building your list a slow and painful process? Consider putting together an add-on or enhancement to someone else’s online course and gifting it to them as bonus material. What’s in it for you? You reap the lucrative reward of increased exposure of your business and an excellent opportunity to build your list.</p>
<p>Whether your speciality is spectacular presentations, articles, eBooks, or audio content, seriously consider giving some away to others as bonus material for their courses.</p>
<p><span id="more-74"></span></p>
<p>Remember the old adage, “It is better to give than to receive.”? Well, they’re both great; but let’s look at how giving can turn into receiving and benefit both parties at the same time.</p>
<p>Someone has put together an online course, or has done a teleseminar series and is putting the recorded content online. They have an audience&#8230; their students&#8230; people who have paid to hear what they have to teach.</p>
<p>If the trainer truly cares about their students, they will want to give the students as much as possible to ensure they really get the most from the course. Bonus material, bonus material, bonus material!</p>
<p>Anything that can enhance, and is still related to what a trainer is teaching, would be a great bonus for their students. Their content in a different format (like a spectacular presentation), reference material, or content that deals with the same topic are all great ideas.</p>
<p>If this is something that you could create for them&#8230; great! Of course it is best to contact them first to make sure they will accept the material and offer it as a bonus to their students.</p>
<p>Then imagine&#8230; people are directed to your material through the trainer, they look at it, consume it, like what they see&#8230; and via the links you have within your material, they contact you. You’ve captured their interest and most of all, their contact information; sounds like list-building to me.</p>
<p>How to sell it to the course creators? Think about how happy and impressed their students will be if they feel they’ve gotten way more value from the course than what they paid for. Do you think they’ll be eager to sign up for their next course? You bet! And it’s not costing the course creator anything&#8230; just a bit of time to put your material online. Good deal? Great deal!</p>
<p>In fact, if you&#039;ve created an eCourse or teleseminar series, it would be a great idea to look at accepting and including other people&#039;s material as a bonus for your students.</p>
<p>Win – win &#8211; win! That’s what it’s really all about.</p>


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		<title>Message, Media, Market; Correct Connection Will Reap Rewards</title>
		<link>http://PatAndLorna.com/message-media-market-correct-connection-will-reap-rewards/</link>
		<comments>http://PatAndLorna.com/message-media-market-correct-connection-will-reap-rewards/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 22:50:36 +0000</pubDate>
		<dc:creator>Lorna</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>

		<guid isPermaLink="false">http://www.PatAndLorna.com/?p=72</guid>
		<description><![CDATA[<p>There is an intricate connection between your message and your market. The possibilities of how this connection is bridged are huge. Ensuring that this connection is balanced and finely tuned will increase profits with a lot less effort.</p>
<p><a  href="http://PatAndLorna.com/message-media-market-correct-connection-will-reap-rewards/" class="more-link">More on Message, Media, Market; Correct Connection Will Reap Rewards</a></p>


]]></description>
			<content:encoded><![CDATA[<p>There is an intricate connection between your message and your market. The possibilities of how this connection is bridged are huge. Ensuring that this connection is balanced and finely tuned will increase profits with a lot less effort.</p>
<p>By channelling your message through multiple mediums, including spectacular presentations, you can build a relationship with your market that is strong and well-balanced.</p>
<p>Let’s use the analogy of the connection between your message and your market as if it were a bicycle wheel.</p>
<p><span id="more-72"></span></p>
<p>First your message. It&#039;s like the hub of the wheel. It is, of course, the basis of your business, of who you are and what you stand for.</p>
<p>Now, imagine that the spokes of the wheel are all the different and unique ways you can connect with your market, which is the wheel. There is a wide variety of “channels&#034; or mediums with which to reach your market, and you need to have several in place to have a strong connection with them.</p>
<p>Some ideas on how to connect with your market and channel your message to them are:</p>
<ol>
• Spectacular Presentations</p>
<p>• eBooks</p>
<p>• Articles</p>
<p>• Podcasts</p>
<p>• Home Study Course</p>
<p>• Teleseminars</p>
<p>• Your Blog
</ol>
<p>You may have a few or all of these channels set up to reach your market. And at some point you may find that one of them isn’t working for you anymore. So you drop it, and that’s OK. If you have several channels or medium working for you, dropping one or two of them is still going to leave you with a strong connection with your market.</p>
<p>However, that does show how only having one channel or media in place can be disastrous. If that one channel becomes ineffective, what do you have? You have no way to communicate to your market.</p>
<p>It shouldn’t be a lot of work to keep these channels (or spokes) in place either. There is a wide variety of ways to communicate your message that can run with minimal set up and virtually no upkeep. It’s robotic. The majority of the list above consists of this type of connection.</p>
<p>Now, the last thing that can go bad in this relationship is the wheel (or market) itself. The wheel can go flat. The market may no longer be interested in the message you are delivering. However, if you base your message on principals, the chance of this happening is small. Your message will still be valid tomorrow, next year or two years from now. But that’s another story&#8230;</p>


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		<title>Top Ten Seminar Secrets</title>
		<link>http://PatAndLorna.com/top-ten-seminar-secrets/</link>
		<comments>http://PatAndLorna.com/top-ten-seminar-secrets/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 19:47:54 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Spectacular Presentations]]></category>

		<guid isPermaLink="false">http://www.PatAndLorna.com/top-ten-seminar-secrets/</guid>
		<description><![CDATA[<p><strong>The Magic Beyond the Stage &#8211; Top Ten Seminar Secrets</strong></p>
<p>You&#039;re an amazing speaker. </p>
<p>You know what you&#039;re talking about. You know how to inform your audience as well as entertain them&#8230;</p>
<p><a  href="http://PatAndLorna.com/top-ten-seminar-secrets/" class="more-link">More on Top Ten Seminar Secrets</a></p>


]]></description>
			<content:encoded><![CDATA[<p><strong>The Magic Beyond the Stage &#8211; Top Ten Seminar Secrets</strong></p>
<p>You&#039;re an amazing speaker. </p>
<p>You know what you&#039;re talking about. You know how to inform your audience as well as entertain them&#8230;</p>
<p>Please click the image below to start the presentation.<br />
<code> (Opens in a new window, duration: 8 min, 45 sec)</code><br />
<center><br />
<a  href="http://www.2YourPage.com/358378" title="The Magic Beyond the Stage - Top Ten Seminar Secrets" target="_blank"><img src='http://patandlorna.com/blog/wp-content/uploads/358378.jpg' alt='The Magic Beyond the Stage - Top Ten Seminar Secrets' /></a><br />
</center></p>
<p> </ br><br />
<span id="more-58"></span><br />
The question is do you have everything else set up so that both you and your audience get the most out of your on-stage presentation? Your audience will get more out of the presentation if the room is set up with the right kind of atmosphere; and your backend bookstore will be more profitable if you optimize its set up. </p>
<p>So how do you create that atmosphere, and how do you optimize your backend bookstore set up? </p>
<p>Check out the presentation to find out.</p>
<p>The presentation in this posting is the introduction to the full Magic Beyond the Stage course which is also in a Spectacular Presentation format. It demonstrates how Spectacular Presentations can be used for the marketing aspect as well as the true course content.</p>
<p>Think about it this could work for your business your content.   </p>
<p>To learn more about The Magic Beyond the Stage &#8211; Top Ten Seminar Secrets please visit Barbilee and Marleen at <a  href="http://www.seminarsecretsonline.com" target="_blank">http://www.SeminarSecretsOnline.com</a>.</p>
<p><center><strong>* * * * * * * * * *</strong></center><br /> </ br></p>
<p>To learn more about our services please visit Pat and Lorna at <a  href="http://www.SpectacularPresentations.com" target="_blank">www.SpectacularPresenations.com</a>.</p>
<p>To learn about Pat and Lorna&#039;s criteria of working with a new client, please visit our  New Client Introduction at<br />
<a  href="http://www.2YourPage.com/339681" target="_blank">www.SpectacularPresenations.com/newclient</a>.</p>
<p></ br><br />
<a href='itpc://feeds.feedburner.com/patandlorna' title='Add to iTunes' target='_blank'><img src='http://s3.patandlorna.com/common/add-itunes.gif' alt='Add to iTunes' /><br />
</a></p>


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		<title>Alex Mandossian Teleseminar Secrets FAQ #1</title>
		<link>http://PatAndLorna.com/alex-mandossian-teleseminar-secrets-faq-1/</link>
		<comments>http://PatAndLorna.com/alex-mandossian-teleseminar-secrets-faq-1/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 02:21:39 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>
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		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://PatAndLorna.com/alex-mandossian-teleseminar-secrets-faq-1/</guid>
		<description><![CDATA[<p>An example of a Spectacular Presentation that we did for our client <a  href="http://www.ToAlexMandossian.com" target="_blank" class="broken_link">Alex Mandossian</a> using his Teleseminar Secrets FAQ #1 as the starting point.</p>
<p>Please click the image below to start the presentation.<br />
<code> (Opens in a new window, duration: 4 min, 42 secs)</code></p>
<p><a  href="http://PatAndLorna.com/alex-mandossian-teleseminar-secrets-faq-1/" class="more-link">More on Alex Mandossian Teleseminar Secrets FAQ #1</a></p>


]]></description>
			<content:encoded><![CDATA[<p>An example of a Spectacular Presentation that we did for our client <a  href="http://www.ToAlexMandossian.com" target="_blank" class="broken_link">Alex Mandossian</a> using his Teleseminar Secrets FAQ #1 as the starting point.</p>
<p>Please click the image below to start the presentation.<br />
<code> (Opens in a new window, duration: 4 min, 42 secs)</code></p>
<p><a  title="Alex Mandossian" href="http://www.2YourPage.com/339230" target="_blank"><img src="http://patandlorna.com/blog/wp-content/uploads/2007/09/339230.jpg" alt="Alex Mandossian" /> </a></p>
<p><center><strong>* * * * * * * * * *</strong></center></p>
<p>To learn more about our services please visit Pat and Lorna at <a  href="http://www.SpectacularPresentations.com" target="_blank">www.SpectacularPresenations.com</a> .</p>
<p>To learn about Pat and Lorna&#039;s criteria of working with a new client, please visit our  New Client Introduction at<br />
<a  href="http://www.2YourPage.com/339681" target="_blank">www.SpectacularPresenations.com/newclient</a> .</p>
<p>To learn more about our good friend <a  href="http://www.ToAlexMandossian.com" target="_blank" class="broken_link">Alex Mandossian</a> and how to access the tools to learn more; faster, better, and with the least amount of human effort, visit Alex at <a  href="http://www.ToAlexMandossian.com" target="_blank" class="broken_link">ToAlexMandossian.com</a> .</p>
<p><!--    br--><br />
<a title="Add to iTunes" href="itpc://feeds.feedburner.com/patandlorna" target="_blank" title="Add to iTunes"><img src="http://s3.patandlorna.com/common/add-itunes.gif" alt="Add to iTunes" /><br />
</a></p>


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		<title>Getting Started Online</title>
		<link>http://PatAndLorna.com/getting-started-online/</link>
		<comments>http://PatAndLorna.com/getting-started-online/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 14:56:51 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
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		<guid isPermaLink="false">http://patandlorna.com/?p=6</guid>
		<description><![CDATA[<p>Here&#039;s something you&#039;ll be able to relate to:</p>
<p>Getting Started!</p>
<p>The &#034;Getting Started&#034; market has always been one of the hottest markets in almost any niche.</p>
<p>Why?</p>
<p>Once someone has an interest in a subject, they are generally hungry and eager to learn everything they can on that subject.</p>
<p><a  href="http://PatAndLorna.com/getting-started-online/" class="more-link">More on Getting Started Online</a></p>


]]></description>
			<content:encoded><![CDATA[<p>Here&#039;s something you&#039;ll be able to relate to:</p>
<p>Getting Started!</p>
<p>The &#034;Getting Started&#034; market has always been one of the hottest markets in almost any niche.</p>
<p>Why?</p>
<p>Once someone has an interest in a subject, they are generally hungry and eager to learn everything they can on that subject.</p>
<p>More importantly, they want to make progress as quickly as they can which is why they try to seek out information that will help shorten their learning curve.</p>
<p>Here&#039;s an example:</p>
<p>When you first started your online business I&#039;m sure you were overwhelmed with all the different directions you could go.</p>
<p>It can be challenging primarily because there is just so much information available online.</p>
<p>That&#039;s why people are always interested to have all this information organized and distilled into to a step-by-step formula.</p>
<p><span id="more-6"></span></p>
<p>Armand Morin&#039;s Internet Marketing Explained course is just that.</p>
<p><a  href="http://2YourPage.com/328452" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/IME_468X60.gif" border="0"></a></p>
<p>It&#039;s a VERY comprehensive course on how to effectively market your products and services online.</p>
<p>No stone was left unturned.</p>
<p>It&#039;s perfect for someone just starting online and even more relevant for someone who has been online for a while but hasn&#039;t made significant progress.</p>
<p>Now here&#039;s the best part.</p>
<p>It has just been updated and now covers all the latest strategies for driving traffic, converting traffic, increasing opt-in rates, increasing sales and so much more.</p>
<p>With so many people eagerly wanting to learn how to market their products by using the Internet it makes a very good product to promote to the &#034;Getting Started&#034; niche.</p>
<p>To Claim and to get additional deails of Armand Morin&#039;s Internet Marketing Explained <a  href="http://2YourPage.com/328452" target="_blank">Please Click Here</a></p>


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		<title>The Easiest Way to Generate PPC Keywords</title>
		<link>http://PatAndLorna.com/12/</link>
		<comments>http://PatAndLorna.com/12/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 18:51:39 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
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		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=12</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329468" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/GG_468X60.gif" border="0"/></a></p>
<p>If you&#039;ve ever tried Pay Per Click (PPC) advertising, then you know this to be true&#8230;</p>
<p>The more targeted your keywords, the better the result.</p>
<p>For example, when you are first creating your keyword list, you want the list to be as big as possible.  It&#039;s important to think like your customer.</p>
<p><a  href="http://PatAndLorna.com/12/" class="more-link">More on The Easiest Way to Generate PPC Keywords</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329468" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/GG_468X60.gif" border="0"></a></p>
<p>If you&#039;ve ever tried Pay Per Click (PPC) advertising, then you know this to be true&#8230;</p>
<p>The more targeted your keywords, the better the result.</p>
<p>For example, when you are first creating your keyword list, you want the list to be as big as possible.  It&#039;s important to think like your customer.</p>
<p>What terms would your customers use to describe your products or services?</p>
<p>Once you&#039;ve generated some appropriate keywords, you then want to get a little creative by expanding your list to include as many relevant  variations as possible.</p>
<p><span id="more-12"></span></p>
<p>Things like alternate spellings (e.g. light, lite), plurals, and synonyms are all examples of strategies to expand your keyword list.</p>
<p>Then you want to &#034;scrub&#034; your keyword list and get rid of any terms that maybe too generic.  Basically you want to get rid of keywords that are going to bring you untargeted traffic.</p>
<p>Here&#039;s an example&#8230;</p>
<p>If we were advertising Harley Davidson parts, the keyword &#034;bike&#034; would also bring in searches for bicycles.  Obviously that&#039;s useless to us which is why you&#039;ll want to get rid of these generic terms.</p>
<p>There&#039;s no sense in paying for keywords that won&#039;t convert into sales!</p>
<p>Once you&#039;ve scrubbed your list, the third step is to target your keywords by adding some matching options.</p>
<p>Using phrase, exact, or negative matches can help you keep your costs low.</p>
<p>Here&#039;s what I mean&#8230;</p>
<p>Phrase Match &#8211; If you enter your keyword in quotation marks, as in &#034;tennis shoes,&#034; your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. For example, your ad will appear for the query red tennis shoes but not for the phrase &#034;shoes for tennis&#034;. Phrase matching is more targeted than broad matching, but slightly more flexible than exact matching.</p>
<p>Exact Match &#8211; If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase &#034;tennis shoes&#034;, in this order, and without any other terms in the query.</p>
<p>For example, your ad won&#039;t show for the query red tennis shoes. Exact matching is the most targeted option.</p>
<p>Negative Keyword &#8211; If your keyword is tennis shoes and you make it a negative keyword by adding a minus sign such as &#034;-red&#034;, your ad will not appear when a user searches on &#034;red tennis shoes&#034;. It allows you to eliminate unwanted keywords.</p>
<p>By applying more focused matching options to your keywords, you can reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.</p>
<p>With that in mind, there is also one extremely powerful piece of software that top marketers have been desperately trying to keep under the radar.</p>
<p>It gives you the ability to take one keyword and turn it into over 65,000 in less than 10 seconds.</p>
<p>Here&#039;s the best part&#8230; </p>
<p>They are ALL ultra targeted!</p>
<p>Furthermore, you can also use the same strategies we talked about above with the phrase, exact and negative keyword matching. It really gives you tremendous power with your PPC advertising.</p>
<p>It&#039;s called GeoKeyword Generator. <a  href="http://www.2YourPage.com/329468" target="_blank">Learn more by clicking here.</a></p>
<p>If you are serious about advertising your products and services online, it really is a must have tool.</p>
<p>There are a lot of other powerful features and I recommend you take a look.</p>
<p><a  href="http://www.2YourPage.com/329468" target="_blank">Claim Your Copy Here</a></p>
<p>Enjoy!</p>
<p>&#8211; Pat &#038; Lorna </p>
<p>Oh one other quick thing,  I don&#039;t think I mentioned that you can not only target country and states or provinces but also things like cities, towns, populations and so much more.  It even generates the list of cities and states (including abbreviations) for you so you don&#039;t have to know any of these ahead of time!</p>
<p><a  href="http://www.2YourPage.com/329468" target="_blank">Claim Your Copy Here</a></p>


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		<title>Get Attention Getting Marketing Message Robotically</title>
		<link>http://PatAndLorna.com/8/</link>
		<comments>http://PatAndLorna.com/8/#comments</comments>
		<pubDate>Sat, 05 May 2007 13:35:39 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
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		<guid isPermaLink="false">http://patandlorna.com/?p=8</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329121" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/FG_468X60.gif" border="0"/></a></p>
<p>Generator Software&#039;s Focus Generator<br />
<a  href="http://www.2YourPage.com/329121" target="_blank">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Focus Generator is a really neat (and new) technology which will allow you to present an attention getting marketing message robotically on your website without getting blocked by popup blockers.</p>
<p><a  href="http://PatAndLorna.com/8/" class="more-link">More on Get Attention Getting Marketing Message Robotically</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329121" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/FG_468X60.gif" border="0"></a></p>
<p>Generator Software&#039;s Focus Generator<br />
<a  href="http://www.2YourPage.com/329121" target="_blank">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Focus Generator is a really neat (and new) technology which will allow you to present an attention getting marketing message robotically on your website without getting blocked by popup blockers.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-8"></span><br />
The simplicity of this software is ultimately what makes it extremely attractive for anyone marketing online.  Within minutes you can be creating these cutting edge popups and have them running on your website robotically (incidentally they don&#039;t look like standard popups at all, they are much more modern). The visual effects created by this product really draw your eye to the message without it looking cheesy or unprofessional.</p>
<p>Even for someone without any technical experience, the robotic process is very simple as the software walks you through each step.</p>
<p>Once you start using this software it&#039;s inevitable that you&#039;ll start to get a wide variety of ideas on how to use it beyond the traditional &#034;sign up for my newsletter&#034; alternative that most use it for.  It&#039;s capable of being used for things like upsells, cross sells, important reminders, contest announcements, affiliate promotions, and so much more all robotically.</p>
<p>Unlike some other alternatives, once you buy this piece of software, there are no further costs.  The good news is Focus Generator is a one-time investment instead of a monthly reoccurring fee.</p>
<p>With so many different options to choose from (there are over 55 templates to use) it&#039;s very easy to create a look and feel to match your website all robotically.</p>
<p>The last feature worth noting is the way this message gets added to your website.  With traditional &#034;pop up&#034; type software, you have to manually insert the code into your website.  This can get tricky for anyone who&#039;s not technical.</p>
<p>The Generator Software team eliminated this problem by giving you the option of having the robotic software &#034;auto insert&#034; the code for you!  Now you don&#039;t have to worry about any of that technical stuff because it&#039;s all handled for you.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
This may sound like common sense but if you decide to use Focus Generator to create time robotic sensitive marketing messages then you&#039;ll have to remind yourself to remove the message after it expires.  Otherwise the message will continue to display even after your promotion is over.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
Focus Generator is definitely a robotic marketing weapon that you&#039;ll want in your arsenal.  It&#039;s slick, professional and very effective.  In addtion, you&#039;ll be able to instantly download the software after your purchase so you can have this running on your site within minutes.</p>
<p>Claim your copy today:<br />
<a  href="http://www.2YourPage.com/329121" target="_blank">Claim here</a></p>


]]></content:encoded>
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		<title>Protect Your Digital Products from Fraud</title>
		<link>http://PatAndLorna.com/7/</link>
		<comments>http://PatAndLorna.com/7/#comments</comments>
		<pubDate>Sun, 15 Apr 2007 13:42:23 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=7</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/328849" target="_blank" class="broken_link"><img src="http://affiliates.generatorsoftware.com/banners/FP_468X60.gif" border="0"/></a></p>
<p>Generator Software&#039;s FlashPal Generator<br />
<a  href="http://www.2YourPage.com/328849" target="_blank" class="broken_link">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
FlashPal Generator (which was developed by the folks at Generator Software) is designed to protect you and your digital products from fraud and theft when using PayPal as your method of collecting sales.</p>
<p><a  href="http://PatAndLorna.com/7/" class="more-link">More on Protect Your Digital Products from Fraud</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/328849" target="_blank" class="broken_link"><img src="http://affiliates.generatorsoftware.com/banners/FP_468X60.gif" border="0"></a></p>
<p>Generator Software&#039;s FlashPal Generator<br />
<a  href="http://www.2YourPage.com/328849" target="_blank" class="broken_link">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
FlashPal Generator (which was developed by the folks at Generator Software) is designed to protect you and your digital products from fraud and theft when using PayPal as your method of collecting sales.</p>
<p>Very few people realize that hackers have been enjoying a &#034;backdoor&#034; way of getting access to paid products from anyone using PayPal as their merchant provider.  FlashPal Generator stops that from happening.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-7"></span><br />
This software is surprisingly simple to use.  There are no complicated scripts to install or tricky adjustments you need to make to your server or PayPal account.  It&#039;s a step-by-step, point and click process that instantly turns out encoded PayPal buttons for you to use on your website.</p>
<p>In addition, FlashPal Generator gives you a lot of variety by providing 8 different options for these buttons.  It also comes complete with a comprehensive video tutorial showing you exactly how to use the software.  If you still have questions after watching the video, they also have a full-time support staff ready to help.</p>
<p>Last time I checked Generator Software was also offering free lifetime upgrades on this product which guarantees you&#039;ll always have the latest version should there be any updates from PayPal. </p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
Since the buttons generated by FlashPal look almost identical to the original PayPal buttons, it&#039;s very easy to mistake them.  My recommendation is to always make sure you encode your buttons before adding them to your website and that will help prevent you from forgetting to switch the protected FlashPal buttons with the unprotected originals.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
If you are selling products online using PayPal then you absolutely must get this product otherwise you are probably losing money to people hacking into your download pages.  The product is very affordable (especially when you consider the money it will save you) and it&#039;s very easy to use.  With the video tutorials and support desk, getting started is a snap so there will never be anything holding you back.</p>
<p>Claim Your Copy NOW:<br />
<a  href="http://www.2YourPage.com/328849" target="_blank" class="broken_link">Clain Here</a></p>


]]></content:encoded>
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		<title>How to Easily Create Graphical Digital Products</title>
		<link>http://PatAndLorna.com/5/</link>
		<comments>http://PatAndLorna.com/5/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 14:32:58 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=5</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/328684" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/Ec_468X60.gif" border="0" alt="ecovergenerator_468"/></a></p>
<p>Generator Software&#039;s eCover Generator<br />
<a  href="http://www.2YourPage.com/328684" target="_blank">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Providing a graphical representation of your digital products online is cricual to maximizing sales.  The problem is, most of us are not graphic designers and even if we were, I&#039;m sure we don&#039;t want to spend the time continually making new eCovers.</p>
<p><a  href="http://PatAndLorna.com/5/" class="more-link">More on How to Easily Create Graphical Digital Products</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/328684" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/Ec_468X60.gif" border="0" alt="ecovergenerator_468"></a></p>
<p>Generator Software&#039;s eCover Generator<br />
<a  href="http://www.2YourPage.com/328684" target="_blank">Learn more here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Providing a graphical representation of your digital products online is cricual to maximizing sales.  The problem is, most of us are not graphic designers and even if we were, I&#039;m sure we don&#039;t want to spend the time continually making new eCovers.</p>
<p>That&#039;s why the folks at Generator Software have made it very easy for us by developing a piece of software that will create original eCovers for your eBooks or software packages.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-5"></span><br />
This product offers a very cost effective alternative to hiring a graphic designer to create an eCover for you. It is extremely easy to use and creates a very professional cover with just a couple of clicks of the mouse.  </p>
<p>You don&#039;t have to be a professional designer or a computer whiz to use this and yet you can still create beautiful ecovers in a very short period of time.</p>
<p>Even if you have no design skills whatsoever, you&#039;ll have comfort in knowing that eCover Generator comes complete with 44 image templates that you can modify to suit your needs (last time I checked, you could get a free upgrade to 346 templates with your purchase).</p>
<p>The other thing I like about this product from Generator Software is that they go beyond just the ordinary eCover.  Built into this software are are 8 different &#034;styles&#034; of covers including ones for software packages, CD&#039;s, special reports and more.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
Keep your designs and your brand consistent.  With so many options (especially with the free upgrade to over 300+ templates) it&#039;s easy to go crazy with all kinds of different designs.  My recommendation is to select a few designs that you like and look to keep your branding consistent with all your products.  It will just add that little bit of professionalism to your products.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
eCover Generator is a great product for anyone looking for a simple way to create eCovers.  The software is very straightforward to use and within minutes you can have professional looking covers.  As always, all Generator Software products are backed with a rock solid 30-day money back guarantee so even if you aren&#039;t happy you can always get your money back.  They also have a fantastic full-time support staff should you ever need assistance.</p>
<p><a  href="http://www.2YourPage.com/328684" target="_blank">To Claim Your Copy NOW</a></p>


]]></content:encoded>
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		<title>Internet Marketing Explained</title>
		<link>http://PatAndLorna.com/internet-marketing-explained/</link>
		<comments>http://PatAndLorna.com/internet-marketing-explained/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 16:00:48 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=3</guid>
		<description><![CDATA[<p><a  href="http://2YourPage.com/328452" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/IME_468X60.gif" border="0"/></a></p>
<p>Generator Software&#039;s Internet Marketing Explained<br />
<a  href="http://2YourPage.com/328452" target="_blank">Find Out More</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Internet Marketing Explained is an in depth course on internet marketing created by one of the most successful online entrepreneurs Armand Morin.  Throughout this course, Armand distills over 11 years and 40 million dollars worth of online sales into a step-by-step recipe for online success.</p>
<p><a  href="http://PatAndLorna.com/internet-marketing-explained/" class="more-link">More on Internet Marketing Explained</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://2YourPage.com/328452" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/IME_468X60.gif" border="0"></a></p>
<p>Generator Software&#039;s Internet Marketing Explained<br />
<a  href="http://2YourPage.com/328452" target="_blank">Find Out More</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Internet Marketing Explained is an in depth course on internet marketing created by one of the most successful online entrepreneurs Armand Morin.  Throughout this course, Armand distills over 11 years and 40 million dollars worth of online sales into a step-by-step recipe for online success.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-3"></span><br />
No rock gets left unturned in this course.</p>
<p>Armand goes through virtually every element of starting your online business and he has broken it down into five major categories including Traffic Generation, Product Creation, Affiliate Marketing, and Advanced Marketing Techniques.</p>
<p>Seeing that Armand has sold over 40 million dollars worth of products during his 11+ years online and not to mention generating over $360,000 in less than 90 minutes, as well as being featured in Entrepreneur magazine, you can bet that there is absolutely no fluff in this course and is based purely on his experience.  </p>
<p>It&#039;s a great course for both newbies and advanced marketers because Armand walks you through the fundamentals all the way up to the more advanced strategies he&#039;s using in his various businesses.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
There is a lot of content contained in this course and the main thing to remember is that you won&#039;t be able to tackle everything all in one session.</p>
<p>The best thing to do is set aside some time on a regular basis and start consuming the material piece by piece.  Although you don&#039;t have to follow it in sequential order it&#039;s advised that you do because many of the advanced strategies are based on the foundational elements mentioned throughout the beginning sections.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
Hands down, Internet Marketing Explained is clearly the most thorough A-Z course on internet marketing.  When you add the fact that the content was built based on Armand&#039;s personal experience building a multi-million dollar online business, it really gives you a deep understanding of what to do when building your own online business.</p>
<p>It&#039;s delivered as a full home study course and is backed by a 100% money back guarantee so even if you aren&#039;t happy after you purchase, you can get your money back.</p>
<p><a  href="http://2YourPage.com/328452" target="_blank">To Claim Your Copy Today</a></p>


]]></content:encoded>
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		<title>Getting Started Online With Affiliate Marketing</title>
		<link>http://PatAndLorna.com/getting-started-online-with-affiliate-marketing/</link>
		<comments>http://PatAndLorna.com/getting-started-online-with-affiliate-marketing/#comments</comments>
		<pubDate>Tue, 16 Jan 2007 02:04:16 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=4</guid>
		<description><![CDATA[<p>One thing is for certain about getting started online&#8230;</p>
<p>Affiliate marketing is arguably the easiest entry point for people to start making money.</p>
<p><a  href="http://www.2YourPage.com/328634" target="_blank">Learn more here</a></p>
<p>Why?</p>
<p>You don&#039;t have to have your own product.</p>
<p><a  href="http://PatAndLorna.com/getting-started-online-with-affiliate-marketing/" class="more-link">More on Getting Started Online With Affiliate Marketing</a></p>


]]></description>
			<content:encoded><![CDATA[<p>One thing is for certain about getting started online&#8230;</p>
<p>Affiliate marketing is arguably the easiest entry point for people to start making money.</p>
<p><a  href="http://www.2YourPage.com/328634" target="_blank">Learn more here</a></p>
<p>Why?</p>
<p>You don&#039;t have to have your own product.</p>
<p>You don&#039;t have to have your own salesletter.</p>
<p>You don&#039;t have to worry about shopping carts or autoresponders.</p>
<p>There&#039;s no need for a merchant account.</p>
<p>&#8230;and&#8230;<br />
<span id="more-4"></span></p>
<p>You never have to worry about providing any customer service once you make a sale.</p>
<p>Can you see why it gets so many people excited?</p>
<p>However, here&#039;s the inside scoop on what you ultimately need to know about affiliate marketing&#8230;</p>
<p>Not all affiliate programs are created equal.</p>
<p>It&#039;s important you read that last sentence again because it could save you a lot of time, money and headaches.</p>
<p>Not all affiliate programs are created equal.</p>
<p>That&#039;s because some product owners don&#039;t really take care of their affiliates.</p>
<p>Either laziness or a lack of focus generally keeps them from developing their affiliate program to help affiliates maximize sales.</p>
<p>For example&#8230;</p>
<p>When you are evaluating which products you want to promote as an affiliate, here are the top five guidelines of things to look for:</p>
<p>*********************************************<br />
1) Do they have affiliate tools?<br />
*********************************************</p>
<p>World-class affiliate programs will have a wide variety of tools to help their affiliates sell their products.</p>
<p>It almost seems obvious, but not all affiliates promote products the same way.</p>
<p>That&#039;s why you need a wide variety.</p>
<p>Things like email templates, pop ups, banners of all sizes, ezine ads, free reports are all examples of these types of tools.</p>
<p>*********************************************<br />
2) Do they have a variety of different affiliate promotions?<br />
*********************************************</p>
<p>It&#039;s hard for an affiliate to use the same promotion over and over again.</p>
<p>Think about it, would you want to send the same email to your list every month?</p>
<p>Not likely!</p>
<p>That&#039;s why it&#039;s important to find an affiliate program where they continually updated, add and refresh their materials.</p>
<p>*********************************************<br />
3) Do they provide any training?<br />
*********************************************</p>
<p>Training is important because it gives the affiliate the opportunity to get educated on the best methods for selling that person&#039;s products.</p>
<p>Wouldn&#039;t you want your sales force to know exactly how to sell your products?</p>
<p>Makes sense right?</p>
<p>That&#039;s why training is important because when you are an affiliate, you don&#039;t want to have to do all the testing yourself to find out what works and what doesn&#039;t.</p>
<p>It can be expensive and time consuming.</p>
<p>Top affiliate programs do the testing for you and then share the results to give you the advantage when marketing their products.</p>
<p>*********************************************<br />
4) Do they have tracking tools?<br />
*********************************************</p>
<p>This is definitely one of the easy methods of determining who has a world class affiliate program and who doesn&#039;t.</p>
<p>Tracking is important as an affiliate because you want to know what your most effective promotions are going to be.</p>
<p>That&#039;s why having tracking tools available can be extremely advantageous to the affiliate.</p>
<p>Most programs don&#039;t have this because it would expose their poor conversion rates!</p>
<p>*********************************************<br />
5) Do they have ongoing support?<br />
*********************************************</p>
<p>There is nothing more frustrating than having a question and not being able to find anyone to answer it.</p>
<p>If you have questions, you want answers.</p>
<p>Unfortunately most affiliate programs were setup one time and never attended to again.</p>
<p>The program owners rarely (if at all) add new content let alone communicate with their affiliates on a regular basis.</p>
<p>You want to look for a program that has many channels of back and forth communication with<br />
their affiliates.</p>
<p>Things like regular newsletters, email updates, an affiliate blog, or a customer service center are all examples of<br />
communication tools that help keep the affiliates informed and on track.</p>
<p>Keeping these five guidelines in mind, it&#039;s worth pointing out an example of a very well run affiliate program.</p>
<p><a  href="http://www.2YourPage.com/328634" target="_blank">Learn more here</a></p>
<p>This is the affiliate program for Generator Software which is a company that sells business tools to online entrepreneurs.</p>
<p>Here&#039;s what you need to know&#8230;</p>
<p>They meet the criteria outlined above and the best part is, they are continually adding new products and  promotions on what seems like a monthly basis.</p>
<p>Better yet, their products also convert extremely well which means your promotional efforts are never wasted.</p>
<p>This program is well established, has a great track record and has been around for years.</p>
<p>I definitely suggest you take a look:</p>
<p><a  href="http://www.2YourPage.com/328634" target="_blank">Learn more here</a></p>
<p>It can mean the difference between spending all your time trying to figure out what to sell, how to sell it and then having to come up with all the promotions yourself&#8230;</p>
<p>&#8230;versus&#8230;</p>
<p>Having everything created for you so you just copy, paste and promote using tested, proven promotional materials that convert extremely well.</p>
<p>Seems like a no brainer doesn&#039;t it? It is.</p>
<p>You&#039;ll thank me once your checks start rolling in!</p>
<p>Last time I checked, Generator Software had over 14 different products to choose from.  That&#039;s a lot of variety for you to find something that fits with your list or promotional methods.</p>
<p>Clink below for more details:<br />
<a  href="http://www.2YourPage.com/328634" target="_blank">Learn more here</a></p>


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		<title>Fastest, Easiest Way to Create Header Graphics</title>
		<link>http://PatAndLorna.com/fastest-easiest-way-to-create-header-graphics/</link>
		<comments>http://PatAndLorna.com/fastest-easiest-way-to-create-header-graphics/#comments</comments>
		<pubDate>Tue, 12 Dec 2006 19:03:11 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
		<category><![CDATA[Robotically]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=13</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329482" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/HG_468X60.gif" border="0"/></a></p>
<p>Generator Software&#039;s Header Generator<br />
<a  href="http://www.2YourPage.com/329482" target="_blank">Find Additional Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Header Generator is a very useful point-and-click software program designed to create header graphics for your websites.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-13"></span><br />
It&#039;s been proven that well designed header graphics draw attention and can boost your website conversion ratios up to 30%.</p>
<p><a  href="http://PatAndLorna.com/fastest-easiest-way-to-create-header-graphics/" class="more-link">More on Fastest, Easiest Way to Create Header Graphics</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329482" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/HG_468X60.gif" border="0"></a></p>
<p>Generator Software&#039;s Header Generator<br />
<a  href="http://www.2YourPage.com/329482" target="_blank">Find Additional Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Header Generator is a very useful point-and-click software program designed to create header graphics for your websites.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-13"></span><br />
It&#039;s been proven that well designed header graphics draw attention and can boost your website conversion ratios up to 30%.</p>
<p>The problem is most people are not graphic designers so it can get expensive to create these type of graphics every time you create a new website.</p>
<p>Header Generator eliminates this problem making it a very cost effective alternative to hiring a graphic designer.  </p>
<p>Since the software program has been built for people with very little technical or design skills, it is impressive just how quick it can be to create a header that matches the layout and design of the rest of your salesletter.</p>
<p>With this program there are no restrictions as to the number of header graphics you can create and with over 300+ templates included in the package, it&#039;s very easy to get started.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
Keep your designs consistent!  </p>
<p>One of the benefits of Header Generator is that it gives you the ability to create a consistent look and feel for all of your websites.  It helps you establish your brand and build a more professional prescense on the web.  Keep it that way by maintaining some consistency between your header graphics.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
If you are tired of paying graphic designers to create simple graphics for you then you&#039;ll want to get yourself a copy of this software.  Last time I checked, it also came with lifetime updates and was backed by a 100% 30-Day money back guarantee.  When you add those two benefits along with the tremendous support that always comes with Generator Software products, this becomes a no brainer.</p>
<p>Claim your copy here:<br />
<a  href="http://www.2YourPage.com/329482" target="_blank">Claim Here</a></p>


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		<title>Instant PDF Generator</title>
		<link>http://PatAndLorna.com/14/</link>
		<comments>http://PatAndLorna.com/14/#comments</comments>
		<pubDate>Tue, 14 Nov 2006 19:19:02 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Robotic]]></category>
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		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://patandlorna.com/?p=14</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329488" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/IPDF_468X68.gif" border="0"/></a></p>
<p>Generator Software&#039;s PDF Generator<br />
<a  href="http://www.2YourPage.com/329488" target="_blank">Additional Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Instant PDF Generator is a piece of software produced by the team at Generator Software which creates PDF files compatible with Adobe Acrobat and other third party PDF tools.  The major difference between this products and many of it&#039;s competitiors is it&#039;s reasonable price and ease of use.</p>
<p><a  href="http://PatAndLorna.com/14/" class="more-link">More on Instant PDF Generator</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329488" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/IPDF_468X68.gif" border="0"></a></p>
<p>Generator Software&#039;s PDF Generator<br />
<a  href="http://www.2YourPage.com/329488" target="_blank">Additional Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Instant PDF Generator is a piece of software produced by the team at Generator Software which creates PDF files compatible with Adobe Acrobat and other third party PDF tools.  The major difference between this products and many of it&#039;s competitiors is it&#039;s reasonable price and ease of use.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-14"></span><br />
The price is the first item that jumps out primarily because many other alternatives (especially Adobe Acrobat) can run upwards of $200+.  This however is much more reasonable and yet produces the exact same outcome.</p>
<p>Secondly, the simplicity of this software makes it extremely easy to start using without having to know any other skill sets other than sending something to print.</p>
<p>Once installed, it uses a 4-step process similar to how you would print a regular document.  With PDF becoming the standard in electronic distribution, Instant PDF Generator makes it very easy to get started.</p>
<p>Also, the &#034;email function&#034; is extremely handy if you are looking to email someone a PDF document that you are working from.  You don&#039;t even have to login to your email client and you can do it straight from the software application.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
Since Instant PDF Generator uses the print functionality to produce the PDF documents it&#039;s crucial that it be compatible with many other desktop applications.  With that said, last time I checked Instant PDF Generator also came with lifetime updates so your assurred to have the latest version available to you when after you purchase.</p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
Generator Software always produce high quality products and Instant PDF Generator falls into that category.  With it&#039;s simple user interface it makes it very simple for someone to create a PDF document from virtually any application where you would be able to print.</p>
<p>When you add all these features along with the full-time support staff that Generator Software have made available for you, Instant PDF Generator becomes an incredibly cost effective alternative to purchasing Adobe Acrobat helping you create your PDF documents quickly and easily. </p>
<p>For more information on this product and to claim your copy <a  href="http://www.2YourPage.com/329488" target="_blank">Click Here</a>.</p>


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		<title>Psychological Tactics That Makes People Buy</title>
		<link>http://PatAndLorna.com/16/</link>
		<comments>http://PatAndLorna.com/16/#comments</comments>
		<pubDate>Sat, 14 Oct 2006 19:36:17 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
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		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329495" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/PT_468X60.gif" border="0"/></a></p>
<p>What makes people buy?</p>
<p>It&#039;s an interesting question but just imagine if you had the answers.</p>
<p>How would you market differently?</p>
<p>For starters, you&#039;d save a lot of money because you&#039;d know exactly where to spend your advertising dollars.</p>
<p><a  href="http://PatAndLorna.com/16/" class="more-link">More on Psychological Tactics That Makes People Buy</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329495" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/PT_468X60.gif" border="0"></a></p>
<p>What makes people buy?</p>
<p>It&#039;s an interesting question but just imagine if you had the answers.</p>
<p>How would you market differently?</p>
<p>For starters, you&#039;d save a lot of money because you&#039;d know exactly where to spend your advertising dollars.</p>
<p>It instantly puts remarkable power into all of your marketing communications to inspire and convince your prospects and customers to purchase ANY product or service you sell, at anytime&#8230; and as often as you want.</p>
<p>There are two words that describe what we are talking about:<br />
<span id="more-16"></span></p>
<p>** Psychological Tactics **</p>
<p>Two of the world&#039;s top online marketers narrowed down the list to the Top 21 Psychological Triggers that make people want to buy.</p>
<p>It&#039;s a fascinating analysis of over 89 case studies of these powerful tactics in action.</p>
<p><a  href="http://www.2YourPage.com/329495" target="_blank">You can read all the details here</a></p>
<p>Thanks,<br />
&#8211; Pat &#038; Lorna</p>
<p>Oh, one other item, when you click on the link below and you&#039;ll learn how to squeeze more cash-profits out of the customers you attract during any economic downswing, meltdown, or recession&#8230; even if you&#039;re on a shoestring budget!</p>
<p><a  href="http://www.2YourPage.com/329495" target="_blank">Claim Your Copy Here!</a></p>


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		<title>Easiest, Fastest Way to Create Sales Letters</title>
		<link>http://PatAndLorna.com/easiest-fastest-way-to-create-sales-letters/</link>
		<comments>http://PatAndLorna.com/easiest-fastest-way-to-create-sales-letters/#comments</comments>
		<pubDate>Sun, 24 Sep 2006 19:43:55 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
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		<guid isPermaLink="false">http://patandlorna.com/?p=17</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329496" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/SLG_480X68.gif" border="0"/></a></p>
<p>Quick trivia question for you&#8230;</p>
<p>What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?</p>
<p>Here&#039;s a hint&#8230;</p>
<p>It was originally used in offline direct response marketing but now is also being widely used online?</p>
<p><a  href="http://PatAndLorna.com/easiest-fastest-way-to-create-sales-letters/" class="more-link">More on Easiest, Fastest Way to Create Sales Letters</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329496" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/SLG_480X68.gif" border="0"></a></p>
<p>Quick trivia question for you&#8230;</p>
<p>What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?</p>
<p>Here&#039;s a hint&#8230;</p>
<p>It was originally used in offline direct response marketing but now is also being widely used online?</p>
<p>Have you guessed it yet?</p>
<p>It&#039;s called a&#8230;<br />
<span id="more-17"></span></p>
<p>.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.</p>
<p>Salesletter!</p>
<p>A well written salesletter can be one of the most powerful weapons in any marketers arsenal.</p>
<p>However, did you catch the key word in that last sentence?</p>
<p>Not just any salesletter but a <strong>&#034;well written&#034;</strong> salesletter.</p>
<p>Those two words are the reason top copywriters earn between $10,000 &#8211; $50,000 for every salesletter they write.</p>
<p>Unfortunately, most of us aren&#039;t in a position to pay that kind of money&#8230; especially for every one of our projects.</p>
<p>But when you are writing it yourself, where do you even begin?</p>
<p>That&#039;s the same question so many marketers have faced&#8230; especially when starring at that blank white page or blank screen!</p>
<p>Fortunately, we&#039;ve found one tool that will really help you get started.</p>
<p>The great thing about this tool is it eliminates a lot of the guesswork of what is needed in a powerful salesletter.</p>
<p>It walks you through every step and makes writing super easy.</p>
<p>Who would have thought&#8230; writing made easy!</p>
<p>Now this next sentence may sound like an exaggeration but we assure it&#039;s not&#8230;</p>
<p>This software is so simple, you just basically fill in a few blanks, press the button that says &#034;Generate Sales Letter&#034; and it automatically creates and formats everything for you.</p>
<p>Yup, it even formats the whole thing for you so if you are selling the product online, the web page is already created for you!</p>
<p><a  href="http://www.2YourPage.com/329496" target="_blank">All the details can be found here</a></p>
<p>There are a lot of other powerful features and we recommend you take a closer look.</p>
<p>The bottom line is this&#8230;</p>
<p>There is an enormous amount of evidence that clearly shows well written salesletters work.</p>
<p>So why wouldn&#039;t you want to give your products the best chance of selling?</p>
<p>Sounds silly doesn&#039;t it?</p>
<p>Unfortunately most marketers continue to sit idle in front of their blank computer screens &#034;hoping&#034; that their powerful copy will just come to them.</p>
<p>Save yourself the hassle and do it the easy way&#8230; trust me, you&#039;ll thank me afterwards.</p>
<p>Enjoy!</p>
<p>&#8211; Pat &#038; Lorna</p>
<p>We forgot to mention that this tools also comes with 7 Audio Training sessions that guide you through how to write powerful copy.</p>
<p><a  href="http://www.2YourPage.com/329496" target="_blank">All the details can be found here</a></p>


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		<title>Getting Your Customer&#039;s Attention Robotically</title>
		<link>http://PatAndLorna.com/15/</link>
		<comments>http://PatAndLorna.com/15/#comments</comments>
		<pubDate>Sun, 27 Aug 2006 19:25:21 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Resources]]></category>
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		<guid isPermaLink="false">http://patandlorna.com/?p=15</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329492" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/POG_468X60.gif" border="0"/></a></p>
<p>Generator Software&#039;s Pop Over Generator<br />
<a  href="http://www.2YourPage.com/329492" target="_blank">More Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Getting the attention of people visiting your website is getting harder and harder especially if you are trying to direct their attention to something specific.  Pop Over Generator solves that problem for you with it&#039;s advanced pop over technology.</p>
<p><a  href="http://PatAndLorna.com/15/" class="more-link">More on Getting Your Customer&#039;s Attention Robotically</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329492" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/POG_468X60.gif" border="0"></a></p>
<p>Generator Software&#039;s Pop Over Generator<br />
<a  href="http://www.2YourPage.com/329492" target="_blank">More Information Here</a></p>
<p>************************************<br />
Quick Description:<br />
************************************<br />
Getting the attention of people visiting your website is getting harder and harder especially if you are trying to direct their attention to something specific.  Pop Over Generator solves that problem for you with it&#039;s advanced pop over technology.</p>
<p>************************************<br />
What I Like:<br />
************************************<br />
<span id="more-15"></span><br />
Traditional &#034;pop up&#034; software can be effective for creating the old style of pop ups but the problem lies in the fact that most browsers come equipped with pop up blockers which means these pop ups are essentially useless.</p>
<p>That&#039;s why Pop Over Generator is a wonderful alternative because it won&#039;t get blocked by most of the pop up blockers.  That means your marketing messages get through to your intended audience!</p>
<p>Using the program is fairly straightforward as you simply follow the steps within the program in order to select the options you prefer.</p>
<p>You can embed images, text, audio, video and/or a combination of them all which gives you the ability to customize your message exactly how you want.</p>
<p>************************************<br />
Things To Watch For:<br />
************************************<br />
As with anything, it&#039;s important to match your pop over message to your branding so that the website visitor feels comfortable when the pop over occurrs. </p>
<p>If you decide to use audio or video in your message then it&#039;s advised that you have a ½ -1 second delay before the audio actually begins.  This will give your user the chance to adjust any volume levels from an unexpected message. </p>
<p>************************************<br />
Conclusion:<br />
************************************<br />
If you are looking to utilize the &#034;pop up&#034; in your marketing then there is nothing better than Pop Over Generator.  With it&#039;s ability to get past the pop up blockers it clearly becomes the top choice for any serious online marketer.</p>
<p>It&#039;s easy to use and as with all Generator Software products is backed by top notch customer service and support.</p>
<p>For more information on this product and to claim your copy today:<br />
<a  href="http://www.2YourPage.com/329492" target="_blank">Please Click Here</a></p>


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		<title>What&#039;s is One Ingredient to a Successful Online Business</title>
		<link>http://PatAndLorna.com/whats-is-one-ingredient-to-a-successful-online-business/</link>
		<comments>http://PatAndLorna.com/whats-is-one-ingredient-to-a-successful-online-business/#comments</comments>
		<pubDate>Mon, 31 Jul 2006 20:01:25 +0000</pubDate>
		<dc:creator>Pat &#38; Lorna Shanks</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Information Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
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		<guid isPermaLink="false">http://patandlorna.com/?p=18</guid>
		<description><![CDATA[<p><a  href="http://www.2YourPage.com/329498" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/SPG_468X60.gif" border="0"/></a></p>
<p>Quick trivia question for you&#8230;</p>
<p>What&#039;s the number one ingredient to a successful online business?</p>
<p>Did you guess?</p>
<p>Here&#039;s the answer&#8230;<br />
<span id="more-18"></span></p>
<p>.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.</p>
<p>Traffic!</p>
<p><a  href="http://PatAndLorna.com/whats-is-one-ingredient-to-a-successful-online-business/" class="more-link">More on What&#039;s is One Ingredient to a Successful Online Business</a></p>


]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.2YourPage.com/329498" target="_blank"><img src="http://affiliates.generatorsoftware.com/banners/SPG_468X60.gif" border="0"></a></p>
<p>Quick trivia question for you&#8230;</p>
<p>What&#039;s the number one ingredient to a successful online business?</p>
<p>Did you guess?</p>
<p>Here&#039;s the answer&#8230;<br />
<span id="more-18"></span></p>
<p>.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.<br />
.</p>
<p>Traffic!</p>
<p>Without traffic to a website it&#039;s impossible to sell any kind of products.</p>
<p>You absolutely need traffic and more importantly, a steady stream of traffic.</p>
<p>Here&#039;s the downside&#8230;</p>
<p>Getting traffic isn&#039;t always easy.</p>
<p>In fact, with the number of new entrepreneurs jumping on the web these days, Pay Per Click traffic is getting more and more expensive.</p>
<p>So what&#039;s the next best solution?</p>
<p>Ideally we&#039;d all love to get natural high rankings for our top keywords in the search engines.</p>
<p>The problem is, it hasn&#039;t always been so easy.</p>
<p>Optimizing a website for natural search engine rankings has always been a cat and mouse game between the top search engines and the people so desperately seeking those top rankings.</p>
<p>Let&#039;s face it, the websites listed on the first page of the search results will get far more traffic than the websites listed on the second, third or fourth pages.</p>
<p>Now if this is sounding like a daunting task then let me turn it around for you&#8230;</p>
<p>I recently came across a tool that helps create optimized pages for your keywords.</p>
<p>That means these pages are exactly what the search engines are looking for!</p>
<p>The best part is, this tool has been proven to help regular people get top search engine<br />
rankings within a matter of days.</p>
<p>Yes we said days!</p>
<p>Can you imagine jumping to the number two listed site for your top keyword within just a few days?</p>
<p>What would that traffic do for your business?</p>
<p>That&#039;s why we got so excited when we found it.</p>
<p>The company that developed the software is called Generator Software and the program is called SmartPage Generator.</p>
<p>By simply following the steps within this software program, you can create your own &#034;smart page&#034; that the search engines LOVE!</p>
<p>These smart pages are the keys to the high rankings I was referring to earlier.</p>
<p><a  href="http://www.2YourPage.com/329498" target="_blank">We highly recommend you take a look here</a></p>
<p>Save yourself the frustration of trying to figure out what the search engines want and let SmartPage Generator do it for you.</p>
<p>You&#039;ll thank us later <img src='http://PatAndLorna.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Enjoy!</p>
<p>&#8211; Pat &#038; Lorna</p>
<p>Last time we checked, they also had some dynamite keyword tools that were included as bonuses.  </p>
<p><a  href="http://www.2YourPage.com/329498" target="_blank">Take a look here</a></p>


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