Pat and Lorna's Blog » Resources

SMART Goals

Pat & Lorna Shanks — Mon, 04 Jan 2010 16:01:25 +0000

(Click on above Image for larger size)

At the start of each new year we sit down to write our yearly goals.

There are many, many ways to write goals… and many opinions on what works best. We have found one way to write goals that in our opinion makes a whole lot of good sense. We write our goals as SMART goals.

What are SMART Goals? As outlined in the mindmap above and in the descriptions below, SMART Goals are…

S	=	Specific
M	=	Measurable
A	=	Attainable
R	=	Realistic
T	=	Tangible

Specific: There is a greater chance of achieving a specific goal than a general goal. For a goal to be specific, answer the six "W" questions:

Who: Who is involved?
What: What do I want to accomplish?
Where: Identify a location.
When: Establish a time frame.
Why: Specific reasons or benefits of accomplishing the goal.

Measurable: Determine a concrete way to measure your progress towards the attainment of each goal. To determine if your goal is measurable, ask questions such as: How much? How many? How will I know if I achieve this goal?

Attainable: If the goals you set are important to you, you will start to figure out ways to make them come true. You will develop the attitude, abilities, skills and financial capacity to reach them.

Any goal is achievable if you plan your steps wisely and establish a time frame that allows you the space to carry out those steps. Goals that seemed out of reach become attainable because you grow to match them.

Realistic: For a goal to be realistic it has to represent something that you are both willing and able to work towards. A goal can be high and realistic… it all depends on you. Make sure that each goal leads to substantial progress. If a goal is set too low, there may be little motivation to reach it. A goal is realistic if you truly believe it can be achieved.

Tangible: A goal is tangible if you can experience it with one of the senses… taste, touch, smell, sight or hearing. If a goal is tangible it is easier to make it specific, measurable and attainable.

To make it easier for you to reference SMART goals and the criteria behind them, we have provided the following for your convenience:

SMART Goals as a PDF document

SMART Goals as an Interactive Flash File

ENJOY!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Create Your Own Profitable Website or Blog… Yes, It Is Possible

Pat & Lorna Shanks — Sun, 30 Aug 2009 00:27:16 +0000

We’ve invested in an incredible number of courses over the years; and one of those courses is single -handedly responsible for giving us the tools to take our blog from so-so to spectacular!

We’re talking about the “Website Creation Workshop” delivered by Christina Hills, The Shopping Cart Queen.

We know Christine… she’s all about helping others to succeed, and that definitely shows through in this course. Not only does she give you the “how to’s” of website creation, she actually gets you to take action and use what she’s taught. The follow-through is built right into the course!

This course has excelled in delivering quality instruction and great content through an extremely helpful and caring instructor.

Because of this course we were able to upgrade our blog at PatAndLorna.com. Hey, that's this site!

Actually, it wasn’t just an upgrade… it was a transformation.

A blog is THE best way to get started online… there is so much you can do with a blog and it doesn’t take a programming wizard to put together.

What can you do with a blog? Well, you can…
•   Sell products and services
•   Create and grow relationships
•   Bring more exposure (traffic) to your products and services
•   Create new products

In case it hasn’t been apparent yet… we highly recommend Christina’s Website Creation Workshop. The registration begins on September 10, and you don’t want to miss out. If you’re truly serious about your online presence and making money from it, check out this course now.

Christina has a cool story to share and some very useful free information on WordPress. So go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment.

Here’s a video we did for Christine while we were travelling on how much we appreciate what she taught us in her Website Creation Workshop. Enjoy…

Or here is our audio testimonial:

So again, go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment. It was for us!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Every Business is an Information Business… Find Out Why

Pat & Lorna Shanks — Wed, 01 Jul 2009 20:07:52 +0000

We’ve been very blessed to have great mentors in our internet business. One of these mentors is our colleague and friend Alex Mandossian. Each and every thing he has suggested we do has not only worked, it has helped us grow our business.

And that’s why we want you to be on a very special call, which is this Thursday night at 9 pm Eastern, when Alex will hold a preview teleseminar for his upcoming Virtual Book Tour Secrets TeleCourse.

Now, Alex course is called Virtual Book Tour Secrets, but he really should change the course to Virtual Information Secrets. By attending the preview call you will find out why we say this.

So go ahead and take advantage of this man’s knowledge, especially his brilliant marketing mind, just like we have.The call is $99, and well worth the investment at that price. However… we can save you $79 off of that price! That's right… only $20 for 2 hours of amazing content that you can really use in your business.

To get your amazing discount, just enter the VIP Discount Code: gabe1025 when you click here to register for the Preview Call. Do it now before all the slots are filled. Go ahead and do it now because we really want you to learn from this guy….

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

WordPress 2.8 Is Out Today

Pat & Lorna Shanks — Thu, 11 Jun 2009 17:36:58 +0000

WordPress 2.8 is out today. This is the latest version of the WordPress software. When you log into you admin, you will see a request to update your site to WordPress 2.8.

We've heard of some compatibility issues, so proceed with caution.

Here is a video with some of the new features:

If you want to read more on this release, then go here:

http://wordpress.org/development/2009/06/wordpress-28/

Enjoy!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

New Client Introduction

Pat & Lorna Shanks — Mon, 18 May 2009 17:00:39 +0000

To learn about Pat and Lorna's criteria of working with a new client,

Please click the image below to start the presentation.
(Opens in a new window, duration: 9 min, 14 sec)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

21 Uses of Spectacular Presentations

Pat & Lorna Shanks — Fri, 01 May 2009 16:48:08 +0000

Learn about the top 21 Uses of Spectacular Presentations for your business.

Use Spectacular Presentations robotically to "Engage Your Audience. Experience the Message."

Please click the image below to start the presentation.
(Opens in a new window, duration: 8 min, 10 sec)

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Podcast Secrets + An Amazing Faculty = Podcasting Profits

Pat & Lorna Shanks — Sun, 05 Apr 2009 21:16:20 +0000

Podcast Secrets? What secrets?

How would you like to "Recession-Proof" your business with the monetization power of Podcasting… even if you're starting an online business from scratch?

Podcast Secrets, taught by Paul Colligan and Alex Mandossian will give you the tools you need to do just that. Trust us, anything you can learn from Paul and Alex is well worth your time and investment. They are information marketing masters… knowledgeable, insightful and focused on helping you achieve success.

So what will you discover in the Podcast Secrets course?

Take a look…

Strategy Casting – How to Aim Towards Monetization
Ease Casting – How to Podcast Simply and Easily
Growth Casting – How to Grow Your Hungry Audience
Stat Casting – How to Track the Numbers that Matter
Off Casting – How to Get Your Audience to Act
Funnel Casting – How to Profit Directly from Your Audience

And…

If you look at their Podcast Secrets Faculty Page, you’ll notice 12 of the top experts in Internet Marketing, Media Production and Social Media.

How does this work with Podcast Secrets?

This special program includes a solid hour of pitch-free training with each of the faculty members. It will then be followed with a Q&A session.

These will be included in the private membersite and the premium course feed – but there is nothing like being there live!

We have been honored by being included in this year's Podcast Secrets Faculty. So without further adieu… here is the Podcast Secrets 2009 Faculty (In alphabetical order – links open their Twitter accounts):

You’ll notice we’re following all the faculty on the Podcast Secrets’ Twitter Account. We recommend you do the same.

Leesa Barnes – How to Use a Podcast to Fill & Make Money From Any Event
Denis De Bernardy – Semiologic Secrets
Jamie Davis – Lecture 2.0: giving students 24 hour access to the classroom through recorded media and podcasting
Michael Geoghegan – From Podcast To Book Contract In 6 Months Or Less
Jeff Herring – Article Marketing Your Way To A New Audience
Christina Hills – Blogging Basics From The Beginning
Dave Jackson – Working With A Podcast Consultant
Mike Koenigs – Secrets To Web Video
Raymond Chip Lambert – Linked-Into A New Audience
Julie Perry – YouTube Secrets For Podcasters
Dan Safkow – Vendor and Reseller Outsourcing Secrets
Pat and Lorna Shanks – Making Your Audio Podcast Very Visual
Mari Smith – Relationship Marketing Secrets
Mike Stewart – Building The Best Studio For Your Buck
Jason Van Orden – Promoting Your Podcast
“Mr. X” – The Next Generation Of Paid Podcasting

We totally recommend that you invest in Paul and Alex's Podcast Secrets course. With the knowledge imparted by Paul and Alex and the wealth of information shared by all the amazing faculty members, you'll be well on your way to Podcasting Success!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Spectacular Presentation Marketing Including Twitter Ignites Waves of Traffic to Your Sites

Pat & Lorna Shanks — Sun, 15 Feb 2009 20:07:46 +0000

Using Spectacular Presentation Marketing on your websites and in your blog is one of the best ways to draw endless waves of traffic and visitors to those websites and blogs. Add Twitter to the mix, which is free, and you’ve added an extremely powerful traffic generation system to your marketing toolbox.

We couldn’t stop the traffic and visitors coming to our websites and blogs even if we wanted to… and we really don’t want to. We’re pretty sure you would love to have the same flood of traffic to your sites as well. Read on to see how to get this result…

"SPIT IT OUT"

SPIT IT OUT stands for Spectacular Presentation Marketing Including Twitter will Ignite endless waves of Traffic and viewers will go OUT of their way to get to your blog. Here's how you do it:

1. Auto-Tweet Your Blog Posts & EzineArticles Submissions – You can set up a free account to automatically send a “tweet” to Twitter each time you add a new blog post or when one of your new articles is published. This auto-tweet will go out to your followers announcing your blog post or new article.

This is spectacular, but don't stop there…

2. Follow up the Auto-Tweet – Like in all other areas of business, your fortune and future lies in the follow up. Don't just rely on the auto-tweet to announce your blog posts and articles; direct your followers to your posts and articles yourself. You could say something like… "For 3 tips on how to… check out…" and then give the URL of your blog or article.

3. Others will "Re-Tweet" Your Blog Post or Article – A huge part of being social on Twitter is "re-tweeting" (RT) messages you can relate to and want other people to read. An amazing thing is that many people will do this for you without even being asked. So how do you get other people to RT for you? You ask them… and then return the favour with their tweets. It’s like Twitter karma.

Here's how you do it – "Get free instant access to…" whatever it is you are giving them in exchange for their name and email address.

4. Direct Them to Your Opt-In Page – You can also invite your Twitter followers to go directly to the opt-in page that you send people to from the Resource Box in your articles. If you aren’t sending people from your Resource Box to an opt-in page, you seriously need to correct that.

In conclusion… "SPIT IT OUT!" Use Spectacular Presentation Marketing Including Twitter and you will Ignite endless waves of Traffic and viewers to go OUT of their way to get to your blog!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Staying Warm with the Power of Social Networking

Pat & Lorna Shanks — Tue, 30 Dec 2008 20:16:51 +0000

EzineArticles.com raised a challenge to its authors to have 5,000 followers on Twitter before the end of 2008. The reward? A very warm Ezine Articles fleece jacket!

With only about two weeks left in the year, we were about 590 followers short of that target. And… with the temperatures hanging around the -25 degree Celsius (-10 degree Farenheit) mark, those fleece jackets were looking very inviting!

So, feeling motivated (and cold), we sent out a few messages on Twitter asking others to help us reach the 5,000 follower mark.

Wow! We were blown away with the results! In a few short days we reached our goal. And now, with two days left in the year, we have a grand total of 5,584 followers.

Previous to sending those messages our followers list did not grow anywhere near that quickly. It was, in our opinion, a miracle… or at the very least, a huge learning.

It was solid proof to us that there is power in social networking. Think about it, if it worked this well to increase follower numbers, what else could be accomplished? Anything! There is power in numbers and in people working towards a common goal. All it takes is someone to ask for help or raise a challenge that others believe in.

To answer a much-asked question… can social networking help your business? We believe it can. There is a lot of help and support available through the social networking channels.

But one last word… karma. You can only get out of something what you put in. By being involved in social networking and by offering your help and support, you may be pleasantly surprised what will be available for you when you ask.

To follow Pat and Lorna on Twitter, go to PatAndLornaOnTwitter.com.
To follow Pat and Lorna on Facebook, go to PatAndLornaOnFacebook.com.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Final Teleseminar Secrets YouTube Video

Pat & Lorna Shanks — Wed, 03 Dec 2008 13:00:00 +0000

Alex Mandossian's Teleseminar Secrets … time is running out! December 6 at 5:00 pm PST is the deadline to register for Alex's training that we highly, highly recommend. When Alex says he is "cutting off", he really means it! Don't wait and miss this course.

Go to: www.ToTeleseminarSecrets.com NOW to register.

Please click the image below to start the video.
(Duration: 8 min, 50 secs)

We are proud to support Alex Mandossian's Teleseminar Secrets course and his Internet marketing strategies, as we had a hand in putting together the middle part of his previous video trainings using our www.SpectacularPresentations.com format.

We would also like to support others as we have learned so much from taking Alex's Teleseminar Secrets course. Our gift to you, if you order through our affiliate link at www.ToTeleseminarSecrets.com , is to offer you our Affiliate rebate (Alex's teaches this in the course) of $500 (on top of Alex's $16,949 free bonus gifts which includes his famous preloaded Portable Learn Pod) towards the registration fee for Alex Mandossian's Teleseminar Secrets.

Here's How To Claim Your Rebate

Read the rest of this entry >> .

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat And Lorna – Spotlighted On TeleSeminar Nation

Pat & Lorna Shanks — Fri, 31 Oct 2008 18:54:16 +0000

We were recently a "Member Spotlight" over at TeleSeminar Nation, which is a brand new community created by our friends Dan Safkow and Edward Phillipp.

What TeleSeminar Nation is a new social networking and calendering site for everyone who gives or likes to listen to teleseminars, conference calls, and webinars.

Please check it out for yourself at TeleSeminar Nation.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

The Speed of Repurposing a Spectacular Presentation

Pat & Lorna Shanks — Fri, 11 Jul 2008 22:10:46 +0000

On July 8, 2008 we were attending class 4 of Alex Mandossian's Speed Money Repurposing course that we we got at the Ray Edwards' Speed Money Seminar that we attended back in May of this year.

Alex had instant messaged us about 20 minutes prior to the start of the call to ask if we could take a part of the Spectacular Presentation that we had done for his Virtual Book Tour Secrets course module 1, called "How to Repurpose Content and Accelerate Profits", to repurpose a few slides into a Hub and Spoke video.

Well, we always love a challenge and Alex has helped us out so much in our business, that of course we said "we'd love to". So in about 50 minutes we extracted the slides and audio that we needed, created a new Spectacular Presentation, uploaded it to a web server and then let Alex know it was available.

To see what we did for Alex, you can view the presentation right here in this blog article, or you can go directly to the domain he created at www.HubAndSpokeVideo.com . We really like slide #3 which discusses media and covers 25 specific repurposing ideas.

Please click the image below to start that presentation.
(Opens in a new window, duration: 5 min, 27 sec)

The next day Alex then took this Spectacular Presentation and created a blog article from it. Here is the link to read Alex Mandossian's blog article on You Are "The Message" .

* * * * * * * * * *

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient .

To ask us a question please visit our Ask page at
www.AskPatAndLorna.com .

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

The Fastest and Easiest Way to "Recession-Proof"™ Your Business

Pat & Lorna Shanks — Tue, 25 Mar 2008 19:22:58 +0000

Alex Mandossian has recently called podcasting "the fastest and easiest way to recession-proof your business."

And Paul Colligan agreed with him… kind of.

What are these two guys on? Recession-proof your business with podcasts?

I don't know about you, but we're certainly going to find out what the heck they are talking about!

Alex and Paul will be talking about this and many other leading edge strategies on the upcoming Podcast Secrets Preview Call on Wednesday April 2 at 6 pm Pacific / 9 pm Eastern.

Click here to get in on this important call and discover how to "recession-proof" your business with podcasting, because we're sure going to be there.

Responsibility Redefined and a Donkey story

Pat & Lorna Shanks — Fri, 21 Mar 2008 18:41:54 +0000

Responsibility Redefined and a Donkey story

We met Christopher Avery at Alex Mandossian's Teleseminar Secrets Reunion and he has an interesting process on Responsibility Redefined.

It was worth it for us to get his chart on the Responsibility process where he talks about — Denial, Lay Blame, Justify, Shame, Obligation, Quit and Responsibility. You really need to listen to the audio to understand this process, but it made sense to both of us.

He also posted our donkey story that we smuggled into the Teleseminar Secrets Reunion. Here –> Trackback

# # # NOTE # # #

Others have asked our permission to use the donkey story… Please do!

We have it in our Spectacular Presentations format at:
www.2YourPage.com/367065

Or please click the image below to start the presentation.
(Opens in a new window, duration: 2 min, 12 sec)

We have uploaded it to YouTube at:
http://www.youtube.com/watch?v=7879sUj9_UA

And we have posted the donkey story to our blog at:
http://www.patandlorna.com/our-donkey-story-for-alex-mandossian-happy-birthday-alex/

Enjoy
— Pat & Lorna Shanks

How Can a Donkey Save your Business & Your Life?

Pat & Lorna Shanks — Wed, 19 Mar 2008 19:18:41 +0000

How Can a Donkey Save your Business & Your Life?

You got to love when somebody (Ok it was Tracy and Pat Monteforte of www.wtpowers.com) writes a blog article about how you impacted them at a conference.

Please visit their article "How Can a Donkey Save your Business & Your Life?"
at –> www.2YourPage.com/371296

They even talk about our donkey story that we smuggled into the Teleseminar Secrets Reunion

It does remind us that in giving, you sometimes get back without even asking.

Thanks and hugs to Tracey & Pat Monteforte.
– Pat & Lorna Shanks
www.SpectacularPresentations.com

P.S. (you gotta love anyone named Pat, especially since it is St. Patrick's month)

Ray Edwards Web Copywriting Explained

Pat & Lorna Shanks — Thu, 15 Nov 2007 02:35:28 +0000

The Spectacular Presentation below is converted from a Ray Edwards' webinar on… "Web Copywriting Explained"!

In this presentation, Ray divulges secrets on the key elements of great copy and how to make it work on the Internet.

Please click the image below to start the presentation.
(Opens in a new window, duration: 57 min, 11 sec)

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

To learn more about our friend Ray Edwards and how to create great web copy, visit Ray at RayEdwards.com.

Teleseminar Secrets Reunion, Thanks Alex

Pat & Lorna Shanks — Mon, 05 Nov 2007 21:03:44 +0000

Here is a short movie from the Teleseminar Secrets reunion of 2007. It is an event that Alex Mandossian has done for the past 2 years through Teleseminar Secrets. We couldn't be there this year, but we heard it was awesome and we will be going to next year's event in March. Just review all the heart-felt stories from others that we know that have taken Teleseminar Secrets.

You really don't want to miss Alex Mandossian's upcoming course on how to make money with teleseminars and (what we like the most) his Internet marketing strategies and tactics.

Teleseminar Secrets Preview Call Rebate

Pat & Lorna Shanks — Thu, 01 Nov 2007 20:34:59 +0000

Step #1: You must order through our affiliate link: www.ToTeleseminarSecrets.com.

Step #2: Send us an email to: rebate@SpectacularPresentation.com, in your email, please include these things:

First and last name
Email address (Your PayPal Address)
Phone # (in case we need to contact you)
A copy of your Teleseminar Secrets order receipt

Please do not email questions to this email address, it will only be used to fulfill the rebate.

Step #3: Once Alex has paid us his affiliate commission we will forward the payment on to you (Usually mid January).

We hope to hear you on the Teleseminar Secrets course starting on December 7, 2009.

– Pat & Lorna

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Alex Mandossian Teleseminar Secrets FAQ #1

Pat & Lorna Shanks — Tue, 25 Sep 2007 02:21:39 +0000

An example of a Spectacular Presentation that we did for our client Alex Mandossian using his Teleseminar Secrets FAQ #1 as the starting point.

Please click the image below to start the presentation.
(Opens in a new window, duration: 4 min, 42 secs)

* * * * * * * * * *

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com .

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient .

To learn more about our good friend Alex Mandossian and how to access the tools to learn more; faster, better, and with the least amount of human effort, visit Alex at ToAlexMandossian.com .

Getting Started Online

Pat & Lorna Shanks — Tue, 31 Jul 2007 14:56:51 +0000

Here's something you'll be able to relate to:

Getting Started!

The "Getting Started" market has always been one of the hottest markets in almost any niche.

Why?

Once someone has an interest in a subject, they are generally hungry and eager to learn everything they can on that subject.

More importantly, they want to make progress as quickly as they can which is why they try to seek out information that will help shorten their learning curve.

Here's an example:

When you first started your online business I'm sure you were overwhelmed with all the different directions you could go.

It can be challenging primarily because there is just so much information available online.

That's why people are always interested to have all this information organized and distilled into to a step-by-step formula.

Armand Morin's Internet Marketing Explained course is just that.

It's a VERY comprehensive course on how to effectively market your products and services online.

No stone was left unturned.

It's perfect for someone just starting online and even more relevant for someone who has been online for a while but hasn't made significant progress.

Now here's the best part.

It has just been updated and now covers all the latest strategies for driving traffic, converting traffic, increasing opt-in rates, increasing sales and so much more.

With so many people eagerly wanting to learn how to market their products by using the Internet it makes a very good product to promote to the "Getting Started" niche.

To Claim and to get additional deails of Armand Morin's Internet Marketing Explained Please Click Here

The Easiest Way to Generate PPC Keywords

Pat & Lorna Shanks — Fri, 01 Jun 2007 18:51:39 +0000

If you've ever tried Pay Per Click (PPC) advertising, then you know this to be true…

The more targeted your keywords, the better the result.

For example, when you are first creating your keyword list, you want the list to be as big as possible. It's important to think like your customer.

What terms would your customers use to describe your products or services?

Once you've generated some appropriate keywords, you then want to get a little creative by expanding your list to include as many relevant variations as possible.

Things like alternate spellings (e.g. light, lite), plurals, and synonyms are all examples of strategies to expand your keyword list.

Then you want to "scrub" your keyword list and get rid of any terms that maybe too generic. Basically you want to get rid of keywords that are going to bring you untargeted traffic.

Here's an example…

If we were advertising Harley Davidson parts, the keyword "bike" would also bring in searches for bicycles. Obviously that's useless to us which is why you'll want to get rid of these generic terms.

There's no sense in paying for keywords that won't convert into sales!

Once you've scrubbed your list, the third step is to target your keywords by adding some matching options.

Using phrase, exact, or negative matches can help you keep your costs low.

Here's what I mean…

Phrase Match – If you enter your keyword in quotation marks, as in "tennis shoes," your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. For example, your ad will appear for the query red tennis shoes but not for the phrase "shoes for tennis". Phrase matching is more targeted than broad matching, but slightly more flexible than exact matching.

Exact Match – If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase "tennis shoes", in this order, and without any other terms in the query.

For example, your ad won't show for the query red tennis shoes. Exact matching is the most targeted option.

Negative Keyword – If your keyword is tennis shoes and you make it a negative keyword by adding a minus sign such as "-red", your ad will not appear when a user searches on "red tennis shoes". It allows you to eliminate unwanted keywords.

By applying more focused matching options to your keywords, you can reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

With that in mind, there is also one extremely powerful piece of software that top marketers have been desperately trying to keep under the radar.

It gives you the ability to take one keyword and turn it into over 65,000 in less than 10 seconds.

Here's the best part…

They are ALL ultra targeted!

Furthermore, you can also use the same strategies we talked about above with the phrase, exact and negative keyword matching. It really gives you tremendous power with your PPC advertising.

It's called GeoKeyword Generator. Learn more by clicking here.

If you are serious about advertising your products and services online, it really is a must have tool.

There are a lot of other powerful features and I recommend you take a look.

Claim Your Copy Here

Enjoy!

– Pat & Lorna

Oh one other quick thing, I don't think I mentioned that you can not only target country and states or provinces but also things like cities, towns, populations and so much more. It even generates the list of cities and states (including abbreviations) for you so you don't have to know any of these ahead of time!

Claim Your Copy Here

Get Attention Getting Marketing Message Robotically

Pat & Lorna Shanks — Sat, 05 May 2007 13:35:39 +0000

Generator Software's Focus Generator
Learn more here

************************************
Quick Description:
************************************
Focus Generator is a really neat (and new) technology which will allow you to present an attention getting marketing message robotically on your website without getting blocked by popup blockers.

************************************
What I Like:
************************************

The simplicity of this software is ultimately what makes it extremely attractive for anyone marketing online. Within minutes you can be creating these cutting edge popups and have them running on your website robotically (incidentally they don't look like standard popups at all, they are much more modern). The visual effects created by this product really draw your eye to the message without it looking cheesy or unprofessional.

Even for someone without any technical experience, the robotic process is very simple as the software walks you through each step.

Once you start using this software it's inevitable that you'll start to get a wide variety of ideas on how to use it beyond the traditional "sign up for my newsletter" alternative that most use it for. It's capable of being used for things like upsells, cross sells, important reminders, contest announcements, affiliate promotions, and so much more all robotically.

Unlike some other alternatives, once you buy this piece of software, there are no further costs. The good news is Focus Generator is a one-time investment instead of a monthly reoccurring fee.

With so many different options to choose from (there are over 55 templates to use) it's very easy to create a look and feel to match your website all robotically.

The last feature worth noting is the way this message gets added to your website. With traditional "pop up" type software, you have to manually insert the code into your website. This can get tricky for anyone who's not technical.

The Generator Software team eliminated this problem by giving you the option of having the robotic software "auto insert" the code for you! Now you don't have to worry about any of that technical stuff because it's all handled for you.

************************************
Things To Watch For:
************************************
This may sound like common sense but if you decide to use Focus Generator to create time robotic sensitive marketing messages then you'll have to remind yourself to remove the message after it expires. Otherwise the message will continue to display even after your promotion is over.

************************************
Conclusion:
************************************
Focus Generator is definitely a robotic marketing weapon that you'll want in your arsenal. It's slick, professional and very effective. In addtion, you'll be able to instantly download the software after your purchase so you can have this running on your site within minutes.

Claim your copy today:
Claim here

Protect Your Digital Products from Fraud

Pat & Lorna Shanks — Sun, 15 Apr 2007 13:42:23 +0000

Generator Software's FlashPal Generator
Learn more here

************************************
Quick Description:
************************************
FlashPal Generator (which was developed by the folks at Generator Software) is designed to protect you and your digital products from fraud and theft when using PayPal as your method of collecting sales.

Very few people realize that hackers have been enjoying a "backdoor" way of getting access to paid products from anyone using PayPal as their merchant provider. FlashPal Generator stops that from happening.

************************************
What I Like:
************************************

This software is surprisingly simple to use. There are no complicated scripts to install or tricky adjustments you need to make to your server or PayPal account. It's a step-by-step, point and click process that instantly turns out encoded PayPal buttons for you to use on your website.

In addition, FlashPal Generator gives you a lot of variety by providing 8 different options for these buttons. It also comes complete with a comprehensive video tutorial showing you exactly how to use the software. If you still have questions after watching the video, they also have a full-time support staff ready to help.

Last time I checked Generator Software was also offering free lifetime upgrades on this product which guarantees you'll always have the latest version should there be any updates from PayPal.

************************************
Things To Watch For:
************************************
Since the buttons generated by FlashPal look almost identical to the original PayPal buttons, it's very easy to mistake them. My recommendation is to always make sure you encode your buttons before adding them to your website and that will help prevent you from forgetting to switch the protected FlashPal buttons with the unprotected originals.

************************************
Conclusion:
************************************
If you are selling products online using PayPal then you absolutely must get this product otherwise you are probably losing money to people hacking into your download pages. The product is very affordable (especially when you consider the money it will save you) and it's very easy to use. With the video tutorials and support desk, getting started is a snap so there will never be anything holding you back.

Claim Your Copy NOW:
Clain Here

How to Easily Create Graphical Digital Products

Pat & Lorna Shanks — Thu, 15 Mar 2007 14:32:58 +0000

Generator Software's eCover Generator
Learn more here

************************************
Quick Description:
************************************
Providing a graphical representation of your digital products online is cricual to maximizing sales. The problem is, most of us are not graphic designers and even if we were, I'm sure we don't want to spend the time continually making new eCovers.

That's why the folks at Generator Software have made it very easy for us by developing a piece of software that will create original eCovers for your eBooks or software packages.

************************************
What I Like:
************************************

This product offers a very cost effective alternative to hiring a graphic designer to create an eCover for you. It is extremely easy to use and creates a very professional cover with just a couple of clicks of the mouse.

You don't have to be a professional designer or a computer whiz to use this and yet you can still create beautiful ecovers in a very short period of time.

Even if you have no design skills whatsoever, you'll have comfort in knowing that eCover Generator comes complete with 44 image templates that you can modify to suit your needs (last time I checked, you could get a free upgrade to 346 templates with your purchase).

The other thing I like about this product from Generator Software is that they go beyond just the ordinary eCover. Built into this software are are 8 different "styles" of covers including ones for software packages, CD's, special reports and more.

************************************
Things To Watch For:
************************************
Keep your designs and your brand consistent. With so many options (especially with the free upgrade to over 300+ templates) it's easy to go crazy with all kinds of different designs. My recommendation is to select a few designs that you like and look to keep your branding consistent with all your products. It will just add that little bit of professionalism to your products.

************************************
Conclusion:
************************************
eCover Generator is a great product for anyone looking for a simple way to create eCovers. The software is very straightforward to use and within minutes you can have professional looking covers. As always, all Generator Software products are backed with a rock solid 30-day money back guarantee so even if you aren't happy you can always get your money back. They also have a fantastic full-time support staff should you ever need assistance.

To Claim Your Copy NOW

Internet Marketing Explained

Pat & Lorna Shanks — Thu, 15 Feb 2007 16:00:48 +0000

Generator Software's Internet Marketing Explained
Find Out More

************************************
Quick Description:
************************************
Internet Marketing Explained is an in depth course on internet marketing created by one of the most successful online entrepreneurs Armand Morin. Throughout this course, Armand distills over 11 years and 40 million dollars worth of online sales into a step-by-step recipe for online success.

************************************
What I Like:
************************************

No rock gets left unturned in this course.

Armand goes through virtually every element of starting your online business and he has broken it down into five major categories including Traffic Generation, Product Creation, Affiliate Marketing, and Advanced Marketing Techniques.

Seeing that Armand has sold over 40 million dollars worth of products during his 11+ years online and not to mention generating over $360,000 in less than 90 minutes, as well as being featured in Entrepreneur magazine, you can bet that there is absolutely no fluff in this course and is based purely on his experience.

It's a great course for both newbies and advanced marketers because Armand walks you through the fundamentals all the way up to the more advanced strategies he's using in his various businesses.

************************************
Things To Watch For:
************************************
There is a lot of content contained in this course and the main thing to remember is that you won't be able to tackle everything all in one session.

The best thing to do is set aside some time on a regular basis and start consuming the material piece by piece. Although you don't have to follow it in sequential order it's advised that you do because many of the advanced strategies are based on the foundational elements mentioned throughout the beginning sections.

************************************
Conclusion:
************************************
Hands down, Internet Marketing Explained is clearly the most thorough A-Z course on internet marketing. When you add the fact that the content was built based on Armand's personal experience building a multi-million dollar online business, it really gives you a deep understanding of what to do when building your own online business.

It's delivered as a full home study course and is backed by a 100% money back guarantee so even if you aren't happy after you purchase, you can get your money back.

To Claim Your Copy Today

Fastest, Easiest Way to Create Header Graphics

Pat & Lorna Shanks — Tue, 12 Dec 2006 19:03:11 +0000

Generator Software's Header Generator
Find Additional Information Here

************************************
Quick Description:
************************************
Header Generator is a very useful point-and-click software program designed to create header graphics for your websites.

************************************
What I Like:
************************************

It's been proven that well designed header graphics draw attention and can boost your website conversion ratios up to 30%.

The problem is most people are not graphic designers so it can get expensive to create these type of graphics every time you create a new website.

Header Generator eliminates this problem making it a very cost effective alternative to hiring a graphic designer.

Since the software program has been built for people with very little technical or design skills, it is impressive just how quick it can be to create a header that matches the layout and design of the rest of your salesletter.

With this program there are no restrictions as to the number of header graphics you can create and with over 300+ templates included in the package, it's very easy to get started.

************************************
Things To Watch For:
************************************
Keep your designs consistent!

One of the benefits of Header Generator is that it gives you the ability to create a consistent look and feel for all of your websites. It helps you establish your brand and build a more professional prescense on the web. Keep it that way by maintaining some consistency between your header graphics.

************************************
Conclusion:
************************************
If you are tired of paying graphic designers to create simple graphics for you then you'll want to get yourself a copy of this software. Last time I checked, it also came with lifetime updates and was backed by a 100% 30-Day money back guarantee. When you add those two benefits along with the tremendous support that always comes with Generator Software products, this becomes a no brainer.

Claim your copy here:
Claim Here

Psychological Tactics That Makes People Buy

Pat & Lorna Shanks — Sat, 14 Oct 2006 19:36:17 +0000

What makes people buy?

It's an interesting question but just imagine if you had the answers.

How would you market differently?

For starters, you'd save a lot of money because you'd know exactly where to spend your advertising dollars.

It instantly puts remarkable power into all of your marketing communications to inspire and convince your prospects and customers to purchase ANY product or service you sell, at anytime… and as often as you want.

There are two words that describe what we are talking about:

** Psychological Tactics **

Two of the world's top online marketers narrowed down the list to the Top 21 Psychological Triggers that make people want to buy.

It's a fascinating analysis of over 89 case studies of these powerful tactics in action.

You can read all the details here

Thanks,
– Pat & Lorna

Oh, one other item, when you click on the link below and you'll learn how to squeeze more cash-profits out of the customers you attract during any economic downswing, meltdown, or recession… even if you're on a shoestring budget!

Claim Your Copy Here!

Easiest, Fastest Way to Create Sales Letters

Pat & Lorna Shanks — Sun, 24 Sep 2006 19:43:55 +0000

Quick trivia question for you…

What sales tool has been around for over 75+ years and has been responsible for billions of dollars in sales?

Here's a hint…

It was originally used in offline direct response marketing but now is also being widely used online?

Have you guessed it yet?

It's called a…

.
.
.
.
.
.
.
.

Salesletter!

A well written salesletter can be one of the most powerful weapons in any marketers arsenal.

However, did you catch the key word in that last sentence?

Not just any salesletter but a "well written" salesletter.

Those two words are the reason top copywriters earn between $10,000 – $50,000 for every salesletter they write.

Unfortunately, most of us aren't in a position to pay that kind of money… especially for every one of our projects.

But when you are writing it yourself, where do you even begin?

That's the same question so many marketers have faced… especially when starring at that blank white page or blank screen!

Fortunately, we've found one tool that will really help you get started.

The great thing about this tool is it eliminates a lot of the guesswork of what is needed in a powerful salesletter.

It walks you through every step and makes writing super easy.

Who would have thought… writing made easy!

Now this next sentence may sound like an exaggeration but we assure it's not…

This software is so simple, you just basically fill in a few blanks, press the button that says "Generate Sales Letter" and it automatically creates and formats everything for you.

Yup, it even formats the whole thing for you so if you are selling the product online, the web page is already created for you!

All the details can be found here

There are a lot of other powerful features and we recommend you take a closer look.

The bottom line is this…

There is an enormous amount of evidence that clearly shows well written salesletters work.

So why wouldn't you want to give your products the best chance of selling?

Sounds silly doesn't it?

Unfortunately most marketers continue to sit idle in front of their blank computer screens "hoping" that their powerful copy will just come to them.

Save yourself the hassle and do it the easy way… trust me, you'll thank me afterwards.

Enjoy!

– Pat & Lorna

We forgot to mention that this tools also comes with 7 Audio Training sessions that guide you through how to write powerful copy.

All the details can be found here

Getting Your Customer's Attention Robotically

Pat & Lorna Shanks — Sun, 27 Aug 2006 19:25:21 +0000

Generator Software's Pop Over Generator
More Information Here

************************************
Quick Description:
************************************
Getting the attention of people visiting your website is getting harder and harder especially if you are trying to direct their attention to something specific. Pop Over Generator solves that problem for you with it's advanced pop over technology.

************************************
What I Like:
************************************

Traditional "pop up" software can be effective for creating the old style of pop ups but the problem lies in the fact that most browsers come equipped with pop up blockers which means these pop ups are essentially useless.

That's why Pop Over Generator is a wonderful alternative because it won't get blocked by most of the pop up blockers. That means your marketing messages get through to your intended audience!

Using the program is fairly straightforward as you simply follow the steps within the program in order to select the options you prefer.

You can embed images, text, audio, video and/or a combination of them all which gives you the ability to customize your message exactly how you want.

************************************
Things To Watch For:
************************************
As with anything, it's important to match your pop over message to your branding so that the website visitor feels comfortable when the pop over occurrs.

If you decide to use audio or video in your message then it's advised that you have a ½ -1 second delay before the audio actually begins. This will give your user the chance to adjust any volume levels from an unexpected message.

************************************
Conclusion:
************************************
If you are looking to utilize the "pop up" in your marketing then there is nothing better than Pop Over Generator. With it's ability to get past the pop up blockers it clearly becomes the top choice for any serious online marketer.

It's easy to use and as with all Generator Software products is backed by top notch customer service and support.

For more information on this product and to claim your copy today:
Please Click Here

What's is One Ingredient to a Successful Online Business

Pat & Lorna Shanks — Mon, 31 Jul 2006 20:01:25 +0000

Quick trivia question for you…

What's the number one ingredient to a successful online business?

Did you guess?

Here's the answer…

.
.
.
.
.
.
.
.
.

Traffic!

Without traffic to a website it's impossible to sell any kind of products.

You absolutely need traffic and more importantly, a steady stream of traffic.

Here's the downside…

Getting traffic isn't always easy.

In fact, with the number of new entrepreneurs jumping on the web these days, Pay Per Click traffic is getting more and more expensive.

So what's the next best solution?

Ideally we'd all love to get natural high rankings for our top keywords in the search engines.

The problem is, it hasn't always been so easy.

Optimizing a website for natural search engine rankings has always been a cat and mouse game between the top search engines and the people so desperately seeking those top rankings.

Let's face it, the websites listed on the first page of the search results will get far more traffic than the websites listed on the second, third or fourth pages.

Now if this is sounding like a daunting task then let me turn it around for you…

I recently came across a tool that helps create optimized pages for your keywords.

That means these pages are exactly what the search engines are looking for!

The best part is, this tool has been proven to help regular people get top search engine
rankings within a matter of days.

Yes we said days!

Can you imagine jumping to the number two listed site for your top keyword within just a few days?

What would that traffic do for your business?

That's why we got so excited when we found it.

The company that developed the software is called Generator Software and the program is called SmartPage Generator.

By simply following the steps within this software program, you can create your own "smart page" that the search engines LOVE!

These smart pages are the keys to the high rankings I was referring to earlier.

We highly recommend you take a look here

Save yourself the frustration of trying to figure out what the search engines want and let SmartPage Generator do it for you.

You'll thank us later

Enjoy!

– Pat & Lorna

Last time we checked, they also had some dynamite keyword tools that were included as bonuses.

Take a look here