Pat and Lorna's Blog » Online Marketing

Spectacular Content Creation Tips – Creating and Finding Content

Pat & Lorna Shanks — Mon, 01 Mar 2010 21:01:05 +0000

When your business is information marketing, your product is content – lots and lots of content. Trying to slide by without lots of quality content is like trying to run your car without maintaining it – you’ll run for awhile, but eventually you’re facing disaster.

How do you gather content for your business?

Here are some ideas that we recommend:

Do it yourself

If you don’t happen to be made of money, you can try writing your own content. This is a hard option for some, and one that can derail many a beginning entrepreneur with the sheer volume of content required.

Outsourcing to the rescue

You can hire others to write personalized content for you – namely a ghostwriter. Don’t try to do everything yourself, when it’s not your strength. Know in advance that this is a more expensive option…one that can cost you hundreds of dollars for a not-terribly-impressive amount of work. Hey, writers have to make a living too.

Take your time to find someone who you can successfully work with, and who will produce great content for you. You can have your ghostwriter create content from general topics. If you want more specific work, it helps to provide notes and research, whenever possible.

Article directories

Another way of finding content for your site is to go to article directories. There are many to choose from on the Internet, and many of them allow you to use their articles for free or for a small charge. Sites such as Ezine Articles and Article Dashboard can provide content for you. The downside to promoting duplicate content on your website could be lowered page rank in the prominent search engines. Make sure to monitor your results when using content from these sites.

Private label content

Private label content is another option. You find a membership site where private label content is offered. Get what you need and apply it to your website – no writing required. That’s not to say that there’s no reading required, however. Before you purchase pre-made content, always read it first to make sure it’s the right quality level of writing that you require, as well as appropriate to the content you’re trying to market.

You may also want to do a search of the Internet to see how many other areas have the same content you’re considering. If your content isn’t unique, you’re going to have a difficult time drumming up reader interest and having them want to return.

Reconsider the written word for the spoken word

Written words are showing no signs of dying out anytime in the near future, but we have other ways of providing content as well. If you’re developing severe writer’s block when it comes to writing your own content, have you tried speaking it instead? Record yourself speaking what you want to write about, and then simply transcribe your own ideas, in your own voice, or hire someone else to do it for you. What could be more original?

Create a process that is ongoing

Information marketing thrives on newness. Whatever way you get content for your business – whether it’s created by you or by someone else – plan on a regular schedule of updates, to keep your business evergreen.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Spectacular Content Creation Tips – The Human Touch or a Digital Creation?

Pat & Lorna Shanks — Sat, 30 Jan 2010 21:22:25 +0000

Creating content is a necessity in the Internet world. The cost of the tools may have dropped considerably, but the value of your time continually increases. Creating content can be as easy as editing text with the help of modern text editors; however that depends upon your standard of quality.

There are programs out there that claim to create high quality articles out of thin air for you. However, it doesn’t take much article reading to find that there are plenty of articles out there that have poor grammar and don’t really seem to make sense. Much of this comes from software that doesn’t have the human ability to blend the information that has been accumulated into a logical, flowing, and interesting series of words, sentences, and paragraphs.

Creating content is easy, and can be done by a computer program. Creating intelligent, reusable and quality content is not quite so easy and requires human participation. Creating content can be the fun part of designing your website. This is where you get to add everything you want to share with the world on your site.

Suggestions on how to gather your content information…

• Researching newspapers, magazines, books, and other forms of hard copy.
• Interviewing or questioning those that are in the know regarding the topic that you wish to write on.
• There are many facets of online research to choose from, which include search engines, article sites, blogs, social sites, and statistical sites maintained by governmental and other such bodies of authority.

What to do with the research?

Once your research has been completed, you then integrate the information from all of your sources, along with any that you retained from personal experience, organize it into categories and present it in a logical and appealing manner. Your presentation must flow fluidly from paragraph to paragraph and it all must relate to your main topic.

This is where the content creating software falls short. It doesn’t have the ability to take the information and group it into categories and flow effortlessly from one paragraph to the other. Often times, the sentences are choppy and broken with grammatical errors. A paragraph or sentence will sometimes seem as if it doesn’t really fit the theme of the whole article.

Five Steps to Creating Quality Content:

1. Decide on your topic and keywords.
2. Research your topic using any or all of the sources mentioned above.
3. Decide on one or a handful of points that you wish to expand on in the article.
4. Categorize and organize the information that you’ve collected.
5. Present your information in an appealing, logical, and flowing manner.

Creating content can be time consuming and may seem futile in the beginning. However, you will find that if you commit to steadily producing quality content, you will reap the rewards of your efforts. A software program can produce the appearance of paragraphs and may sometimes even have one or two pieces of valuable information, but there is no substitute for the human brain when it comes to creating QUALITY content.

Happy New Year!

Pat & Lorna Shanks — Fri, 01 Jan 2010 16:00:55 +0000

It's a New Year, and as always it is associated with new beginnings and new possibilities. What a great feeling that is! It's like starting with a clean slate or a level playing field with endless opportunities.

And of course it is the time for resolutions, plans and the setting of goals. Not only do people set personal goals, they set business goals as well. Great! It is much easier to direct a business when there's a plan or "road map" to follow.

Along with all the "usual" plans for a business…

What products are we going to produce and offer?

What pricing are we going to set on these products?

What's our marketing plan?

… an essential question to ask is "What is the focus of our business?"

Believe it or not, there is one answer to that question that can apply to any and all businesses.

That answer is… "To provide value to our customers."

Business success would be much more prevalent if this simple motto was followed.

This motto has been and will continue to be the focus of our business at TheCoolestCouple.com.

So to all we wish a Happy and Prosperous New Year! May 2010 be all that you hope for and much, much more.

We would also like to thank all of our friends, clients and customers for the blessing of having you touch our lives. You are all very much appreciated.

To a Spectacular 2010!

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Spectacular Content Creation Tips – Researching Information Online

Pat & Lorna Shanks — Sun, 20 Dec 2009 19:23:36 +0000

Creating quality content requires a human touch and can be a costly expense. It’s hard to financially justify spending your time and energy on writing every-day content as profit-gain from content is only measurable over time. However, it is a worthwhile endeavor that will pay off in the long-run.

It is best if you create your own content in establishing yourself as an expert in your niche. It is important to consistently compose current and accurate content that will draw in today's online consumer. As well… to be successful you must build an atmosphere of enjoyment.

One way to get the basis for your content is to research other online sources.

One method of gathering information for your content is to research sites online. It is easy to find a handful of sites where you can research facts, figures and information that relate to your topic, and then collect, organize and expand on it to create an informative and pleasing conglomeration of all of the collected information.

Steps to Creating Content using Online Sources:

1. Choose a topic and keywords -

2. Choose the sites to research - The next step is to visit a handful of sites that focus on the keywords you have chosen. The most popular sites can easily be found through any of the major search engines. After reviewing some of the sites matching your criteria, select three to six sites that have information that is appealing to you as a reader. If the information is appealing to you, it will most likely be appealing to others.

3. Take notes - Take brief notes from each of the sites you’ve chosen, calling attention to the points of interest that you wish to expand upon.

4. Organize – Put your notes into categories and group facts that apply to the same point of interest. This will help you to make paragraphs that flow fluidly and help your readers to understand the point.

5. Prepare Your Content For Presentation – Now that you have all of your information collected and categorized, it is time to present it. Be sure to integrate your keywords into any subtitles and throughout your text in a natural conversational manner. Do not over-use the keywords or phrases as this will put off your reader.

Creating content should be your job. However, researching for content information can be delegated or outsourced to others. If you actually enjoy the research and going through the steps to create the final product, then go for it! If you're enthusiastic about going through the whole process of content creation, you will produce an informative and entertaining final product that will attract and retain your reader. After all, this is the ultimate goal of your masterpiece isn’t it? Have fun.

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Spectacular Content Creation Tips – Your Business Website

Pat & Lorna Shanks — Sat, 05 Dec 2009 20:21:17 +0000

Websites are usually built to resemble company brochures. Websites are a core ingredient to nearly any type of business. They are easily the number one resource people use to learn about you, your products and services. They allow people to do research and review products before they make a decision. Websites that are popular and profitable are useful.

New and unique content…

You really have to find and magnify the unique value that your company provides and do something innovative. The quality of a page and the uniqueness and value of its content is the sole responsibility of each Webmaster.

Often sites are designed with idea that the ideal content can be created and maintained past initial launch without making any major changes. This is rare. For your website to not only attract initial traffic, but to also retain its visitors, the content of its pages as well as outside articles that direct traffic to it must be kept current. This is a tremendous and continuous task.

What type of content should I provide?

When you build a website, you want to create content that will help your reader in some way, shape or form. However, you have to be cautious that you are not so helpful that you turn an otherwise would-be client into a do-it-yourselfer. It is up to you to decide when your content provides too much information and much of that will depend upon the type of business that you are in.

For example, if you run a roofing company and have a website that is designed to secure clientele, you would choose your content accordingly. You may want to create articles that will help your potential customers decide on the best type of roofing material for their particular roof. The business owner may even decide that it would be acceptable to provide articles that give step by step instructions for doing a certain type of minor repair, knowing that if you help a would-be client to save money by doing their own repair, they may well turn to you when it’s time to replace the entire roof.

Where can I obtain content?

While you may be able to find information on the internet to create content, you want the content to line up with your business’s advice to your clients.

To determine what content to use for your site, start by asking yourself lots of questions. Each time you see content of interest; ask yourself if that topic or idea could apply well to your own business. Take notes for each and every article that you want to include in your site. Put the information into a useable and educational form that will benefit the reader and create trust in the company.

Content creation is your responsibility.

The responsibility for the content of your site and any outside sources that you create to direct traffic to your site is yours. Do your best to be certain that the information provided is current, accurate, helpful, and interesting to the readers. When that is accomplished, your website will begin to fulfill its purpose.

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Teleseminar Secrets Tip #35

Pat & Lorna Shanks — Mon, 30 Nov 2009 22:00:44 +0000

FAQ: "How can Teleseminars be used with Affiliate Marketing campaigns?"

Answer: Please see video below.

Please click the image below to start the presentation.
(Duration: 7 min, 28 secs)

We are proud to support Alex Mandossian's Teleseminar Secrets course and his internet marketing strategies, as we had a hand in putting together the middle part of the above video using our www.SpectacularPresentations.com format.

We would like to support others who take Teleseminar Secrets as we have learned so much from taking Alex's course. We have special bonuses that we would like to offer you if you order through our affiliate link at www.ToTeleseminarSecrets.com.

Here's How To Claim Your Special Bonuses

Read the rest of this entry>>

– Pat & Lorna

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Teleseminar Secrets Tip #20

Pat & Lorna Shanks — Fri, 27 Nov 2009 22:00:58 +0000

FAQ: "How do I convince leaders in market niches to let me conduct teleseminars with them if I don't have a proven track record?"

Answer: Please see video below.

Please click the image below to start the presentation.
(Duration: 3 min, 59 secs)

Here's How To Claim Your Special Bonuses

Read the rest of this entry>>

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Teleseminar Secrets Tip #17

Pat & Lorna Shanks — Wed, 25 Nov 2009 22:00:51 +0000

FAQ: "How do I get rid of my fear of doing public Teleseminars?"

Answer: Please see video below.

Please click the image below to start the presentation.
(Duration: 5 min, 55 secs)

Here's How To Claim Your Special Bonuses

Read the rest of this entry >>

– Pat & Lorna

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Teleseminar Secrets Tip #3

Pat & Lorna Shanks — Mon, 23 Nov 2009 22:00:31 +0000

FAQ: "In a Preview Call, what's critical to include and exclude to maintain value but not give away too much?"

Answer: Please see video below.

Please click the image below to start the video.
(Duration: 7 min, 09 secs)

Here's How To Claim Your Special Bonuses

Read the rest of this entry >>

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Teleseminar Secrets – Insiders' Views

Pat & Lorna Shanks — Fri, 20 Nov 2009 22:00:06 +0000

Teleseminar Secrets is, hands down, the best marketing training we've ever been on. It has made us more money and grew our list faster than any other tool, and has taught us rapid content creation in ways we never could have expected.

Yes, the class is very expensive, but what is your business worth? We both agree that it is well worth it plus a lot more – and comes with a gorgeous money-back guarantee.

Teleseminar Secrets only opens up once a year. The Teleseminar Secrets Preview Call is on December 3, 2009. The Teleseminar Secrets classes start on December 7, 2009.

The course is taught by our good friend, partner and mentor Alex Mandossian . Again, we would highly, highly recommend this course to anybody wanting to know more about Robotic Interenet Marketing , and yes you are also going to learn alot about Telesemianr Secrets too!

Alex Mandossian has also been a mentor to us in moving our Robotic Interenet Marketing business along, so we definitely recommend Teleseminar Secrets .

We will bring you more insider tips of this year's Teleseminar Secrets course and Teleseminar Secrets Preview Call as more details are released.

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A Sneak Peek into Teleseminar Secrets

Pat & Lorna Shanks — Thu, 19 Nov 2009 04:15:09 +0000

Teleseminar Secrets season is fast approaching, and our good friend and mentor Alex Mandossian (who teaches the course) has put together some insightful preview training.

We say insightful, because in this preview training he actually takes excerpts from his Teleseminar Secrets course and divulges some interesting and relevant information that you can actually use.

Alex is a marketing wizard who has built an extremely successful business around teleseminars.

So watch and listen as Alex gives you a sneak peek into Teleseminar Secrets:

At the end of the video you will see the following opt-in, we suggest that you opt-in to get additional content from Alex.

TSS Opt-In

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Spectacular Content Marketing Tips – The Many Forms of Context

Pat & Lorna Shanks — Fri, 18 Sep 2009 20:29:56 +0000

Everyone has their favorite way of consuming information. Do you know what that is for each of your customers or clients? Obviously not, that would be impossible. So how do you ensure your content is purchased, consumed and put into action by as many people as possible? The fastest and easiest way is to have your content available in multiple formats or contexts.

Let’s look at the many forms of context:

There are an infinite number of contexts that the content can be formatted into. We’ll name the thirty-two most commonly thought of:

Spectacular Presentation
Blog Post or Page
Podcast
Article
Telesemina
PDF
Book
E-book
Binder
Booklet
Inner-Circle Call
Coaching
Consulting
Audio
MP3
Media Player
CD
DVD
Course
E-Course
Assessment
Certification
Ezine Series
Online Video
Email
Fax
Guide
Newsletter
Thumb Drive
Live Seminar/Workshop
Membership Site
Bonus Gift

What happens when all this is applied?

Wow! That’s a lot of formats. Originally created content can be converted into all those formats, and that’s just the beginning. There are more that you can probably think of on your own. There is no limit to the creativity that can be injected into the context arena. The only limit is your own imagination, so go crazy.

When you apply the four R’s (reuse, repurpose, repackage and recycle), actually all five R’s (add repeat to the previous four), to the original content thirty-two times, you could use that same content to produce each and every form of context listed above. Can you imagine how many people you can reach through that many different formats?

In addition, some of those in your market will not only consume one, but several formats of the same information. That means that their ability to comprehend the information and their likelihood of putting it into practice greatly increase. The power of words is tremendous and when it is increased exponentially through multiple forms of context it is out of this world.

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Spectacular Content Marketing Tips – The Four R's of Content Optimization

Pat & Lorna Shanks — Wed, 16 Sep 2009 20:02:40 +0000

Creating content for your website and marketing threads is of utmost importance to the survival of your business. A lot of time and effort goes into creating that content, so it seems a shame to use it only once. That’s why it’s very important to optimize your content.

What is Content Optimization?

Content optimization is simply using or converting content for use in another format or product, also known as context. Context is the surroundings, circumstances, environment, background or settings that clarify or specify the content. It is different from content creation and much simpler. There are four basic principles of content optimization that we will take a look at.

Reuse – The first principle of content optimization is reusing the same content in different places. For example, you can serve the exact same content up in the form of an article, and ezine article, blog posts, directories, emails, and so on.
Repurpose – In this instance, you use the same content in different contexts or formats. The same content that is presented in a teleseminar could then be formatted to a spectacular presentation, multiple articles, or multiple blog posts.
Repackage – The same content basis can be revised and polished for different markets. An example of this would be using the same content from a course on teleseminars being revised into a course on book tours or internet optimization.
Recycle – The same content can be cycled through again. This would be illustrated in a 52 week autoresponder. It could be repeated at the end of the year.

If there were a fifth R to these principles it would be to Repeat. The first four steps can be done over and over and over again. Once you have quality content to work with, your optimization can be endless.

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Article Marketing for Beginners and The Red Dress

Pat & Lorna Shanks — Tue, 08 Sep 2009 22:53:48 +0000

What do Articles and a Red Dress have in common? They make you stand out in a crowd, especially if you’re a man. But what has that got to do with Article Marketing?

Well as Jeff Herring (aka The Internet Article Guy) says, Article Marketing = Internet Marketing. That means getting your site, product or service to stand out in a crowd and get noticed.

Click on the video below and see what Jeff has to say about getting started in Article Marketing…

Get it now: Article Marketing For Beginners

We met Jeff about 2 years ago at an Alex Mandossian TeleSeminar Secrets Reunion where we created a friendship and working relationship with him. Jeff is one of the nicest people you’ll ever meet within the Internet Marketing space. He’s down to earth, super nice, and a great sport (he’s even been known to wear a Red Dress to stand out in the crowd), but don’t let Jeff hear that (Pat and Jeff have something going on about some sort of Red Dress).

Jeff is one of the best teachers on the topic of article development and we have taken a few of his courses over the years. If you want to check out some of our articles you can visit them at www.PatAndLorna.com/ArticlesLorna or www.PatAndLorna.com/ArticlesPat

Alex Mandossian

Another good friend, Alex Mandossian, who is another great Internet Marketer, says this about Article Marketing:

“Article Marketing is the absolute best resource for generating unlimited amounts of free traffic. And the traffic is evergreen – it keeps coming year after year” ~ Alex Mandossian

Jeff just launched a brand new 12 week course on Article Marketing called “Article Marketing for Beginners”. The course is specifically for beginners, but we decided to review it anyways. Here is the proof that we actually purchased the course. Most people tell you to purchase some course without actually buying it themselves, never mind using it.

We just completed the first lesson, and we’d easily say this is great stuff for any online marketer on practically any level. Even if you think you know article marketing inside and out, you’ll probably learn a thing or two from Jeff and his article marketing expertise. For us, having a simple task and checklist with a timeline, is super helpful for accountability and progress.

Knowing how to do something and actually taking action on that knowledge are two different things.

We like the idea of having Jeff Herring coming to our inbox every week, reminding us to have GUTS – “Go Use This Stuff!”

Here are the details of the course:
Course Name: Article Marketing For Beginners
Access Course: Article Marketing For Beginners
Length: 12-week course, weekly training (via email)
Investment: $37 per month (3 months only – Total investment $111)
Details of Course: There are weekly trainings with easy assignments, monthly bonuses, and several surprise bonuses built in – all designed to help you succeed at using articles to drive traffic, build lists and make sales. The lessons are short, very easy to follow, and come with actionable guides to walk you through every step.
Training Material: eMail, PDF’s, Videos, Assignments, Bonuses
Excerpt:
Coolness Level: 4 Stars
Red Dress Level: Very HOT Jeff

What others are saying about the course:

With all that said and done, Jeff is right – it truly is painless.

Jeff’s course comes at the best possible time. Right now is a perfect time to use Ezine Articles for backlinks, indirect top 10 Google rankings, and targeted content marketing campaigns. This last quarter has been the biggest online shopping season of the year. All that, plus you’ll be setting yourself up for an incredible year of traffic for 2010.

Be Cool and Take Action
–Pat & Lorna

P.S. Here’s the link: Article Marketing For Beginners

As Jeff Herring would say… have some G.U.T.S.! (Go Use This Stuff) Red Dress and All… and remember to Stand Out in the Crowd!

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Create Your Own Profitable Website or Blog… Yes, It Is Possible

Pat & Lorna Shanks — Sun, 30 Aug 2009 00:27:16 +0000

We’ve invested in an incredible number of courses over the years; and one of those courses is single -handedly responsible for giving us the tools to take our blog from so-so to spectacular!

We’re talking about the “Website Creation Workshop” delivered by Christina Hills, The Shopping Cart Queen.

We know Christine… she’s all about helping others to succeed, and that definitely shows through in this course. Not only does she give you the “how to’s” of website creation, she actually gets you to take action and use what she’s taught. The follow-through is built right into the course!

This course has excelled in delivering quality instruction and great content through an extremely helpful and caring instructor.

Because of this course we were able to upgrade our blog at PatAndLorna.com. Hey, that's this site!

Actually, it wasn’t just an upgrade… it was a transformation.

A blog is THE best way to get started online… there is so much you can do with a blog and it doesn’t take a programming wizard to put together.

What can you do with a blog? Well, you can…
•   Sell products and services
•   Create and grow relationships
•   Bring more exposure (traffic) to your products and services
•   Create new products

In case it hasn’t been apparent yet… we highly recommend Christina’s Website Creation Workshop. The registration begins on September 10, and you don’t want to miss out. If you’re truly serious about your online presence and making money from it, check out this course now.

Christina has a cool story to share and some very useful free information on WordPress. So go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment.

Here’s a video we did for Christine while we were travelling on how much we appreciate what she taught us in her Website Creation Workshop. Enjoy…

Or here is our audio testimonial:

So again, go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment. It was for us!

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Spectacular Content Marketing Tips: Maximizing Your Content Reach

Pat & Lorna Shanks — Thu, 27 Aug 2009 16:10:53 +0000

Many people present their content in an audio format, some just in a written context. While these are definitely good ways to present information, they end up missing out on a large number of key factors that could increase the impact of the presentation.

If visuals are added to audio content, or if audio and graphics are added to written content, it will reach a larger percentage of the market. People learn differently… using their visual, auditory and kinesthetic senses. The more of these you reach, the more of your market you reach.

Then there is also the factor of scheduling… availability of the content. Live presentations are great… teleseminars, webinars… but they are held at a specific time. If the customer cannot be there at that time, they miss out. Yes, the recordings can be available to them afterwards, but then the content is again not reaching them in an optimal format or context.

So, what is the best way to present content?

We recommend presenting content in what we refer to as a Spectacular Presentation format. These are online presentations that include written content, graphics and audio. The user is in total control of when they view the presentation and at what speed… and can search it for specific information.

The top ten benefits of presenting content in this format are:

More effective than audio alone.
Multi-sensory content delivery.
Searchable.
Table of contents.
User playback controls
24 hour content delivery.
Easy to repurpose.
Branding.
Create once and sell many times.
Robotic internet marketing.

George Bernard Shaw (1856-1950), playwright and critic once wrote in a personal correspondence to a colleague

“The greatest problem of communication is the illusion that it has been accomplished.”

That quote summarizes the responsibility of the content producer. It is up to the person that produces and presents the content to be absolutely certain that the user has every convenience and ability to comprehend the information that is being conveyed. By presenting your content in a way that involves more of the physical senses, is available to the user when they want it and gives them control of their learning, you will accomplish that goal.

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Spectacular Content Marketing Tips: Key Factors for Content Presentation

Pat & Lorna Shanks — Mon, 24 Aug 2009 16:05:36 +0000

Content is king. People are not going to buy information that is of little or no value. Solid content is of utmost importance. However… if content is presented in such a way that it only reaches a fraction of the market it’s intended to reach, then that content falls short in its effectiveness to grow your business and spread your message.

Presentation does not compensate for lackluster content, but it can make a difference in how content is received by your market.

What makes a presentation spectacular? There are nine key features of a presentation that will make them much more spectacular for your viewer.

The nine key presentation features are:

Title/Timeline of Presentation – This tells your viewer what presentation they are watching and how long it will take them to view it. That’s about as basic as it gets.
Branding – It’s important that you have a picture of yourself included in the presentation that your market will recognize you by. Recognition is important.
Table of Contents – Having a table of contents that will allow your viewer to navigate easily through the presentation is very convenient. This gives the viewer more control and the ability to find the topic they want to review.
Remembers Where You Left Off – Viewers love it when your presentation keeps track of where they left off. They don’t always remember, so if the presentation does that for them it’s just that much more convenient.
Large Content Window – Make sure that your content is easily viewable. A large number of presentation formats only allow for a small viewing window making the content quite small and difficult to see. A large viewing window and actually being able to see the content is a huge bonus for the viewer… highly recommended.
Current Slide Info – This allows the viewer to see where they are in the current content slide or page. There’s no second guessing as to when it ends or if there is still more content to come.
Full Playback Control – Give the user the ability to back up a slide, to move forward a slide, fast forward, rewind, pause, or resume. The more control the user has, the better they like it.
Resource Links Area – A very easy to use area that has links to other resources that relate to your presentation. This could include a PDF version of your presentation, web links, or other information that is related to your content. This makes it easily accessible to your reader.
Searchable – This gives your user the ability to not only search for topics in the table of contents, but to also search the content itself for the information and terminology they are looking for.

In a nutshell, the more convenient and easy to use your presentation is, the more spectacular it will be. Users love to be able to always know where they are at in the presentation, how far they have to go, and easily find items of interest.

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Spectacular Content Marketing Tips – Benefits of Content Optimization

Pat & Lorna Shanks — Mon, 17 Aug 2009 22:30:29 +0000

It goes without saying that if someone gets a lot out of your information they will be inclined to purchase more from you. We call converting your content into a format that will reach more of your market, “Content Optimization”.

Benefits of Content Optimization

If you started optimizing your content right now, what would the results of that be?

Massive Reach – By converting your content into multiple formats, you will be able to relate to a wider variety of people than by a single context.

System Creation – By going over the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you revisit it. As you observe some techniques working better than others, you will be able to hone your skills for the most effective delivery of your information.

Know Your Market Better – By repeatedly going over the same information, you will begin to know your market better. On the flip side of that, they will also begin to know you better. The more familiar you are to them, the better your chance of obtaining their trust and loyalty.

Roadblocks of Content Optimization

There are stumbling blocks that can prevent you from optimizing your content. Just what could stop you from doing something that sounds so simple? Let’s take a look:

Breaking Your Comfort Zone – When you have spent much time working with one particular format of content, it can be intimidating to convert to another. For example, someone that writes articles all the time may be uncomfortable presenting that same content in a video presentation. This can hold some people back from exploring other contexts.

Context Confusion – Deciding which context to convert to can be difficult. There are so many choices it can be overwhelming. The most difficult part is starting out.

Multiple Context Personalities – Because there are so many contexts to convert to, people often find that they spread themselves too thin. Because there are so many great ideas running around in their head, they find themselves trying to do it all by themselves, working on one thing today and another tomorrow. Without focus, none of them will be accomplished.

Strategies to Overcome Roadblocks

Always review Kipling’s Six Servants of Content Optimization – Know who your market is, what context the content will be in, where the audience wants the content, when they’ll want it, why it’s important, and how to get it into the context desired.

Never invent the content – Always improve your content by reusing, repurposing, repackaging, or recycling. Don’t try to reinvent the wheel. The same information is simply reformatted to a different context.

Outsource – Strengthen your strengths. Continually work toward improving those talents that come easily to you while you outsource your weaknesses. If one form of context is extremely difficult for you to convert into, outsource it to someone that actually enjoys doing that.

By overcoming the roadblocks and optimizing your content today you will extend your reach massively. You will develop a system for converting your content into other formats and you will know your market better and become better known by your market. It is worth the effort and will become easier as you go.

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Strategic Partnerships to Grow your Blog

Pat & Lorna Shanks — Mon, 27 Jul 2009 16:53:14 +0000

You’ve created a blog. You may have created it just to communicate with others; simply using it as a social networking site. However, did you know you can use it to engage people and then send them to your main website? You can… and very effectively as well. Now you may be wondering, what do I write and where can I get my content from? It can appear as though you will be spending a whole lot of time creating and writing content for your blog, with little time left over for the other important parts of your business. The good news is that it doesn’t have to be that way. There are many ways to find, create and write content for your blog, without having to do it all yourself.

Please read on to discover how to do that and so much more…

Creating Content to Capture Client Interest

One of the best tools to use for driving potential clients to your website is to incorporate a web log, or blog. Blogs originally came into existence so people could write about their life and share it with the world. Smart internet marketers quickly saw the potential for reaching out to the vast internet audience, and began utilizing blogs to increase sales. Carefully crafted blog content powered by SEO, or search engine optimization is a low cost way to market and to build sales.

How Do Blogs Work?

Content should be at the heart of your blog. Your goal is to connect with your readers on a friendly level, rather than a sales person-to-client level. So you should write or use content that is conversational rather than preachy or obviously sales driven. Our tendencies as human beings are to trust friends, but to dislike salespeople. When writing your blog, keep it light and caring, but informative and interesting. Cover topics that the other guys in your niche don't. Highlight what makes you different from the pack. Always be honest and sincere. It may be necessary to do some research about your chosen niche. Read other blogs and product service sites for new information that you can work into your website and blog.

Capturing Content if You Don't Write

So you still want to use a blog to market your website, however, you're not a writer. What do you do? Well, the internet is your answer, because there are hundreds, if not thousands, of content websites with millions of articles on all topics for use by people who are not necessarily the strongest or creative of copywriters. Many of these websites give away the articles for free. All you have to do is to sign up. Sometimes they offer a certain number of articles per month and if you want more, then you may have to pay a nominal fee.

Team Up

Another way to capture content for your blog is to team up with someone else and share your copy, your ideas and other resources. Many blogs are produced by teams of writers, rather than just one, who take turns posting. This takes away the burden from everyone on the team of individually having to come up with something new every single day. The quickest way to kill your blog is to let it stagnate without adding new information on a regular basis.

Utilize Search Engine Optimization

All of your content should be search engine optimized, meaning it should be sprinkled with the buzz words of your niche market throughout the copy. These buzz words are the words that people looking for your services and products load into a search engine in order to find relevant websites. The most successful SEO blogs routinely land their pages at the top of the search page, where the searchers will find it first, by keying on the buzz words and strategically placed keywords. Statistics have shown pages in the first five search engine spots usually are the ones making the most sales. Buzz words or keywords are good, however don't overload the copy. For instance, a 500 word article should have no more than 3 or 4 keywords. They should come at the top, the middle and at the end of the content. Anything more is spam or junk mail.

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Optimizing Your Content – Benefits for You and Your Market

Pat & Lorna Shanks — Wed, 08 Jul 2009 04:27:54 +0000

Content is what your information, your message, is all about. However, there is content that really engages people, gets them telling others about what they’ve learned and how they’ve successfully implemented the ideas… and the content that gets forgotten as soon as the last word has been listened to or read. It goes without saying that if someone gets a lot out of your information they will be inclined to purchase more from you. We call converting your content into different formats or contexts “Content Optimization”. How does that help your business?

Massive Reach – By converting your content into multiple formats, you will be able to relate to a wider variety of people than by a single context.

System Creation – By going over the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you revisit it. As you observe some techniques working better than others, you will be able to hone your skills for the most effective delivery of your information.

Know Your Market Better – By repeatedly going over the same information, you will begin to know your market better. On the flip side of that, they will also begin to know you better. The more familiar you are to them, the better your chance of obtaining their trust and loyalty.

By presenting your content in multiple formats or contexts, you will gain a much larger market reach and your customers and clients will better understand your message and be able to put it to use.

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Every Business is an Information Business… Find Out Why

Pat & Lorna Shanks — Wed, 01 Jul 2009 20:07:52 +0000

We’ve been very blessed to have great mentors in our internet business. One of these mentors is our colleague and friend Alex Mandossian. Each and every thing he has suggested we do has not only worked, it has helped us grow our business.

And that’s why we want you to be on a very special call, which is this Thursday night at 9 pm Eastern, when Alex will hold a preview teleseminar for his upcoming Virtual Book Tour Secrets TeleCourse.

Now, Alex course is called Virtual Book Tour Secrets, but he really should change the course to Virtual Information Secrets. By attending the preview call you will find out why we say this.

So go ahead and take advantage of this man’s knowledge, especially his brilliant marketing mind, just like we have.The call is $99, and well worth the investment at that price. However… we can save you $79 off of that price! That's right… only $20 for 2 hours of amazing content that you can really use in your business.

To get your amazing discount, just enter the VIP Discount Code: gabe1025 when you click here to register for the Preview Call. Do it now before all the slots are filled. Go ahead and do it now because we really want you to learn from this guy….

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Practical Presentation Marketing Tips – Hub and Spoke Marketing Presentation

Pat & Lorna Shanks — Tue, 26 May 2009 15:28:48 +0000

How does your message get to your market? What’s the center of your marketing model? Many people will say it’s their book, workshop or podcast series. Not so. There is an extremely effective marketing model that demonstrates what is really important in your business. It’s amazingly simple, yet so amazingly effective. Here’s the scoop…

Hub and Spoke Model

There is an interesting analogy for a very effective marketing model. It is known as the hub and spoke model.

Hub = You and Your Message

In hub and spoke marketing the center of it all, the hub, is you and your message. After all, that is what you have to offer the world.

Spokes = Are the Media between You and Your Market

The spokes of the wheel, the connectors between you and your market is the media. The media consists of all the many ways you can get your message out there. There are books, e-books, teleseminars, Spectacular Presentations, e-courses, podcasts, and the list goes on and on.

Wheel = Is Your Market

The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel… your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.

Just think though… you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don't want what you are offering, it won't matter how you get it to them, and they will be an uninterested or flat market.

An interesting model? Definitely.

There is also an interesting way to really learn how this works.

Check It Out For Yourself

To see the hub and spoke marketing video go to www.hubandspokevideo.com. It will allow you to see and hear how this marketing model works.

Remember, every business is an information marketing business. If you have a product you can create an information product out of it, a book, a CD, an online presentation, etc.

Understand how effective marketing works… study this model and you'll be way out ahead of your competition.

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Reuse, Repurpose and Repackage – Disney Style…

Pat & Lorna Shanks — Sun, 03 May 2009 22:08:58 +0000

Start with great content and then reuse, repurpose and repackage it for greater leverage and increased market reach. This is something that is known to work exceptionally well in the information marketing world.

Now it's been discovered that it has been working very well in cartoons too. Cartoons? Yes, cartoons. Disney has successfully been using this concept for years, yet very few people realize it.

It's motivating to see a successful, mega giant like Disney successfully implementing this concept. It makes it so clear that repurposing works. Why start from scratch on every new project when reusing, rerpuposing and repackaging existing content can be done quicker, easier and with a lot less effort?

Don't believe us? Take a look at the video below to see how Disney has successfully reused, repurposed and repackaged its cartoon content.

Please click the image below to start the presentation.
(Duration: 3 min, 28 sec)

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21 Uses of Spectacular Presentations

Pat & Lorna Shanks — Fri, 01 May 2009 16:48:08 +0000

Learn about the top 21 Uses of Spectacular Presentations for your business.

Use Spectacular Presentations robotically to "Engage Your Audience. Experience the Message."

Please click the image below to start the presentation.
(Opens in a new window, duration: 8 min, 10 sec)

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

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Podcast Secrets Teleseminar – Boost Your Business with Podcasting

Pat & Lorna Shanks — Wed, 25 Mar 2009 17:00:40 +0000

iPods are everywhere! And there is so much "stuff" that can be downloaded on to these wonderful devices. So how can your business benefit from this? Here's how to get started…

On April 9th, please join our colleagues Alex Mandossian and Paul Colligan when they reveal their closely-guarded "Podcast Monetization Roadmap" that they have been testing for the past 3 years.

If you're pressed for time, see below for your private registration link and VIP Code…

****************************************

Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

****************************************

Information marketers, authors and publishers:

Because you're reading on, let us get more specific about WHO should attend this call.

If you're an information marketer, author or publisher and you’re frustrated about producing content or events that only a few people consume, then this training is for you.

Paul Colligan and Alex Mandossian have taken the Podcast concept to stratospheric new heights because their new and improved system for Podcast Monetization lets you connect directly with your students, clients and customers with nothing more than a telephone in your hand!

This means you can promote your business not just in a few cities, but world-wide…
… and all at once!!

What you'll learn in just 2 hours:

The "Podcast Monetization Roadmap" is a revolutionary concept for selling more content and information products through the power of a Podcast and the multi-million dollar buzz that the little iPod device has received.

****************************************

Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

****************************************

In just two hours, Alex and Paul promise to teach you:

* 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.

* 7 secrets to producing profitable Podcasting content in the fastest possible time.

* 9 marketing channels for the Podcasters … and how to leverage each one.

* The 6-Step Podcast Monetization Roadmap

* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.

* At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.

* 7 steps to getting your Podcast audience to take the very actions you want them to take.

What If You Can't Attend?

We encourage you to register with your VIP Code, even if you can't attend this tele-training because you'll get access to the recordings by the following day. That means you can listen to the call over-and-over again so you don't miss a morsel of content!

They'll even make it available via Podcast so you can get first hand-experience at the process.

Click the private registration link now and remember to type-in your VIP Discount Code so you'll save $79 on your tuition cost.

****************************************

Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

****************************************

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Lee Ann You Are A Spectacular Person And We Are Blessed In Many Ways

Pat & Lorna Shanks — Thu, 22 Jan 2009 15:00:21 +0000

We both have been blessed in our lives, our first was meeting 27 years ago in a parking lot at a rugby game which started it all for us.

But we have been blessed in many other ways too;

With our family (Our oldest son Brendan celebrated his 19th birthday today)
With our close friends and,
With our Internet friends that we have met through Twitter or at seminars,
With our business SpectacularPresentations.com

So when we see something that is Spectacular that touches us in one way or another we feel that we need to share it with you.

This is a video montage that was created by our friend Lee Ann Price of LeeAnnPrice.com. We met Lee Ann at Armand Morin's Big Seminar this past fall. This is Lee Ann's first video, so please tell her what you think. The Trackback to Lee Ann's blog post is here.

Please click the image below to start that presentation.
(Duration: 2 min, 44 sec)

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Busy? Set up Systems to Aleviate the Stress

Pat & Lorna Shanks — Tue, 06 Jan 2009 02:56:51 +0000

In the past few days we've been extremely busy! Sometimes it's hard to believe that life can be THAT busy.

Check out this scenario… family time, important time-sensitive project, and day-to-day business activities… all at once! We don't believe we are alone in this predicament. Have you been there… or somewhere like that?

The cure for this situation? Systems!

While you are working to get your project completed, the other activities in your business start falling behind. But they don't have to. If you set up systems to handle your regular business activities they can happen almost automatically.

Write down the activities you do in one day, then do it again the next day, and the next, and so on. After a few days you should be able to discover which activities you do over and over again… on a regular basis. These are the activities that you can and should systematize.

If these activities can be completed automatically for you or if the time to do them can be cut to a fraction of the normal time, wouldn't that be beneficial? We believe it is.

Some activities that we've developed systems for:

Blog Posts – We write a few when we have time and then have them scheduled to come up in our blog on specific dates.
Spectacular Presentation Creation – We have a specific system and assigned duties when it comes to presentation creation.
Article Writing – Our system for writing articles at times also involves outsourcing, which is another way to get things done faster, better, and with the least amount of effort on your part.

These are our examples. Think about it… what can you systematize?

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Staying Warm with the Power of Social Networking

Pat & Lorna Shanks — Tue, 30 Dec 2008 20:16:51 +0000

EzineArticles.com raised a challenge to its authors to have 5,000 followers on Twitter before the end of 2008. The reward? A very warm Ezine Articles fleece jacket!

With only about two weeks left in the year, we were about 590 followers short of that target. And… with the temperatures hanging around the -25 degree Celsius (-10 degree Farenheit) mark, those fleece jackets were looking very inviting!

So, feeling motivated (and cold), we sent out a few messages on Twitter asking others to help us reach the 5,000 follower mark.

Wow! We were blown away with the results! In a few short days we reached our goal. And now, with two days left in the year, we have a grand total of 5,584 followers.

Previous to sending those messages our followers list did not grow anywhere near that quickly. It was, in our opinion, a miracle… or at the very least, a huge learning.

It was solid proof to us that there is power in social networking. Think about it, if it worked this well to increase follower numbers, what else could be accomplished? Anything! There is power in numbers and in people working towards a common goal. All it takes is someone to ask for help or raise a challenge that others believe in.

To answer a much-asked question… can social networking help your business? We believe it can. There is a lot of help and support available through the social networking channels.

But one last word… karma. You can only get out of something what you put in. By being involved in social networking and by offering your help and support, you may be pleasantly surprised what will be available for you when you ask.

To follow Pat and Lorna on Twitter, go to PatAndLornaOnTwitter.com.
To follow Pat and Lorna on Facebook, go to PatAndLornaOnFacebook.com.

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Why “Progress” Exceeds “Perfection” – The Reason Behind It

Pat & Lorna Shanks — Thu, 18 Dec 2008 07:03:20 +0000

Alex Mandossian of AlexMandossian.com posted an entry on his blog Here's Why "Progress" Exceed Perfection which included the Spectacular Presentation that we've created below.

Well, what is really interesting is that Alex also sent an email to one of his lists called the Wednesday Minute, and we are asking for your help…

Here is a copy of the email that he sent out…

WEDNESDAY ~ December 17th, 2008

It's time for the Wednesday Minute — the weekly audio/video magazine for electronic marketers.

The topic of this week's edition is:

"Why 'Progress' Exceeds Perfection"
http://AlexMandossian.com <— See Dec. 17th video post

In today's edition, I'm conducting a little experiment and I hope you participate with candid feedback.

Here's the thing:

I'm tinkering with changing the Wednesday Minute format from just "audio" to "Online Video."

It's a special type of Online Video called "Spectacular Presentations" and I think it adds more value to
learning than traditional "talking head" video presentations.

But I want YOU to be the judge…

Watch this video on my 12/17 blog post and leave a comment to tell me what you think. OK?

http://AlexMandossian.com <— See Dec. 17th video post

If I get positive feedback on the the new format, I'll continue to utilize it on other Wed. Minutes.

Good Sales,

Alex Mandossian
CEO & Founder
http://HeritageHousePublishing.com

If you like the Spectacular Presentation (a copy can be viewed further down on this post), we are asking that you please make a comment on Alex's blog telling him that you enjoy this format. Here is that blog entry again => Here's Why "Progress" Exceed Perfection

Thanks for your help, we look forward to creating more of these.

– Pat & Lorna

Below is the presentation that he posted on his blog.

Please click the image below to start that presentation.
(Opens in a new window, duration: 10 min, 12 sec)

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It’s Not What You Know, It’s Who Knows You (The Fun Way)

Pat & Lorna Shanks — Sat, 13 Dec 2008 16:00:08 +0000

Just attempting to prove, it's not what you know, it's who knows you.
And of course who you follow also makes a big difference.

And no, it wasn't Pat in the blue suit. But you'll need to watch to find out.

Thanks for Paul Colligan to pointing this out to us.

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Teleseminar Secrets – Watch Alex TV

Pat & Lorna Shanks — Mon, 01 Dec 2008 13:00:03 +0000

The latest movie from Alex Mandossian on his Teleseminar Secrets course.

You really don't want to miss Alex Mandossian's upcoming course on how to make money with teleseminars and (what we like the most) his Internet marketing strategies and tactics.

Alex is going to open up and reveal the identical teleseminar tactics that have made him $1.6 million in 10 months; working-from-home with only one employee!

Sign up today to take advantage of a $79 coupon – meaning you only pay $20 – but only if you use this special link. Teleseminar Secrets $79 Discount Coupon

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Teleseminar Secrets Affiliate Tools Quick Start Training

Pat & Lorna Shanks — Sun, 30 Nov 2008 13:00:39 +0000

In our last post we talked about about What is the #1 question of any student, client and customer — taking a new course, or buying a new product or service?

"What's the Fastest Way to Get Started?"

We also talked about that as an information marketer the easiest and most economical way to answer that question is to create a "Quick Start" video tutorial training.

The same goes for your affiliates who are your virtual marketing team. They also want to know "What's the Fastest Way to Get Started?"

This is the actual TSS Affiliate Tools Quick Start Training that we created for Alex Mandossian's Teleseminar Secrets course this year. It is available to all affiliates that are promoting Teleseminar Secrets.

We are giving you an insider's view of this "Quick Start" video training.

Please click the image below to start the "Quick Start" training.
(Opens in a new window, duration: 9 min, 40 sec)

Now here’s a sweet deal… go to ToPreviewCall.com and register for this $20 preview call and if you check the link below, we'll tell you how we'll rebate this call back to you.

Details of this Preview Call offer can be found here

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Teleseminar Secrets Quick Start Training

Pat & Lorna Shanks — Sat, 29 Nov 2008 20:43:36 +0000

What is the #1 question of any student, client and customer — taking a new course, or buying a new product or service?

"What's the Fastest Way to Get Started?"

As an information marketer (every business is an information marketing business) the easiest and most economical way to answer that question is to create a "Quick Start" video tutorial training.

We are proud to have created the following Quick Start for our good friend and mentor Alex Mandossian for his Teleseminar Secrets (TSS) course.

This is the actual TSS Quick Start Video that we created for Alex Mandossian's Teleseminar Secrets course this year. It is available to all TSS students and Alumni that are taking Teleseminar Secrets.

We are giving you an insider's view of this "Quick Start" video training.

Please click the image below to start the "Quick Start" training.
(Opens in a new window, duration: 26 min, 19 sec)

Now here’s a sweet deal… go to ToPreviewCall.com and register for this $20 preview call and if you check the link below, we'll tell you how we'll rebate this call back to you.

Details of this Preview Call offer can be found here

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Insider Teleseminar Secrets Sales Process Tips

Pat & Lorna Shanks — Sat, 29 Nov 2008 12:00:18 +0000

If you’ve read our blog for any amount of time, you know of our appreciation and fascination with Alex Mandossian and his “Secrets Courses”. Well it’s the time of year where Alex has his biggest course, and that is Teleseminar Secrets which begins in December.

We first took Teleseminar Secrets in 2005 and it has been the best investment of our time and money than any other course we have taken.

How would you like us to give you a couple of insider tips and also deconstruct his sales process/model for you here?

If you are looking to sell any product… you could learn from it.

So let’s triangulate the 3 part process…

Part 1 – Electronic Marketing Analysis

It starts with a free custom “Electronic Marketing Analysis. ” The first part of the process starts with something very low; something of value for just a name and email address.

With Alex, you can rest assured that your email address isn’t abused. Besides, would you ever buy a product from someone who abuses your email address? Alex knows that you wouldn’t.

Part 2 – $20 Preview call

Why would anybody charge for a preview call? Well if you aren’t willing to pay $20 for a preview call, you mostly like would not take the full Teleseminar Secrets course. Alex has pre-qualified his prospects in order to get only people that are interested on that call. It’s one of the tactics he teaches in his course.

This year’s $20 preview call is December 4th. The product comes with a year-long money back guarantee, but that’s not all. He also offers a free bonus (valued at $97) for the first 200 registrants… his “Insider’s Guide to Teleseminar Profits for Independent Professionals”.

But there’s more at stake here… Alex has to deliver a lot of content for $20 to convince you to pick up his full Teleseminar Secrets training program.

Now here’s a sweet deal… go to ToPreviewCall.com and register for this $20 preview call and if you are on our mailing list we'll send you information on how we'll rebate this call back to you.

Details of this Preview Call offer can be found here

Part 3 – Teleseminar Secrets full course

The final step is the Teleseminar Secrets full course. The first class session begins on December 8 and the registration “doors close” at 5:00 pm PST on December 6.

It kind of makes one wonder… why would anyone close the doors on a cash-cow like this?

For anyone to spend the kind of money Alex is asking them to spend, people need to be assured they are spending their money on someone who can be trusted. You’d be surprised how many people are taking the class this year because they didn’t believe Alex last year.

It is true … at 5:00 pm PST on December 6, the doors will close and you’ll have to wait until next year. And Alex doesn’t let anybody in… rest assured.

Here is The Hidden “SECRET”

You would think that a course that’s called “Teleseminar Secrets” would be all about teleseminars. But think again… it’s not. It’s all about “smuggling donkeys”. And now you’ll have to take Alex’s Teleseminar Secrets course to find out what we mean.

So learn from this model, study it, use it… give people good free content to show them the value, show them that money spent on this path is money well spent, over-deliver and stay true to your word.

P.S. We’ll be attending again this year, that’s how much value we get from Alex’s course. Hope we hear you on the calls!

P.S.S. And – We are very honored to be on the Teleseminar Secrets faculty so when you register for the course, you will get an hour + training from us teaching you how to use Spectacular Presentations with your teleseminars.

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Teleseminar Secrets Tip #16

Pat & Lorna Shanks — Fri, 28 Nov 2008 13:00:35 +0000

FAQ: "How do I conduct my first paid teleseminar when my online list is used to getting phone access to me at no cost?"

Answer: Please see video below.

Please click the image below to start the video.
(Duration: 4 min, 45 secs)

We would like to support others as we have learned so much from taking Alex's Teleseminar Secrets course that our gift to you if you order through our affiliate link at www.ToTeleseminarSecrets.com is to offer you our Affiliate rebate (Alex's teaches this in the course) of $500 (on top of Alex's $16,949 free bonus gifts which includes his famous preloaded Portable Learn Pod) toward attendance of Alex Mandossian's Teleseminar Secrets.

Here's How To Claim Your Rebate

Read the rest of this entry.

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Teleseminar Secrets Tip #14

Pat & Lorna Shanks — Wed, 26 Nov 2008 13:00:07 +0000

FAQ: "How do I get the word out about ASK Teleseminar websites and grow my list?"

Answer: Please see video below.

Please click the image below to start the video.
(Duration: 6 min, 21 secs)

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A BIG Seminar? It Most Definitely Was…

Pat & Lorna Shanks — Mon, 13 Oct 2008 02:16:46 +0000

A seminar that is BIG on ideas of how to develop and grow your Internet marketing business into a huge success and is BIG on networking opportunities… is this for real?

Oh yes! We’ve just returned from Armand Morin’s Big Seminar 12 in Atlanta (Oct. 3-5), where we got all that and much, much more.

You should have been there… and if you were, you know exactly what we’re talking about…

Throughout the seminar, the speakers shared many extraordinary ideas on the systems and tools of successful Internet marketing. And each one of the speakers had the essential prerequisite for speaking on such a topic… they’ve done it themselves. Add to that the half-hour breaks designed to create an incredible networking environment, and it adds up to one amazing seminar event.

The range of expertise delivered by the speakers was incredible… Alan Forrest Smith on copywriting, Joe Polish on easy, lucrative and fun businesses, Mark Victor Hansen with his positive attitude, David Hancock on entrepreneurial publishing, Stephen Pierce with his success secrets, Jose Espana on membership sites, Michel and Sylvie Fortin on the “back end”, Eben Pagen with his Personal Success Ritual and hiring tips, Brendon Burchard on non-profit and corporate sponsorships, Kirt Christensen on adwords, and of course the insightful teachings of Armand Morin himself.

Still, the biggest benefit of the seminar was the opportunity to network with and meet some amazing people. We’re sure that great relationships and joint ventures were a big part of the weekend for everyone… they definitely were for us. The quality of this seminar shows with the calibre of the audience in attendance, including Jay Conrad Levinson, Christina Hills, Jeff Herring, Paul Colligan, DJ Dave Bernstein, Connie Ragen Green, Brett Ridgway, Warren Whitlock, Heather Kirk, and many, many more.

A major bonus from this seminar are the meals that are provided… giving everyone even more opportunities to network. Take it from us… it truly is a treat. Remember, it’s all about connecting.

We would definitely recommend attending this seminar next year in Las Vegas… totally worth it!!

And… we would like to say hello to all the wonderful people we met last weekend… we appreciate you all.

Big Seminar 12 – The Premiere Internet Marketing Seminar – Are You Going?

Pat & Lorna Shanks — Thu, 11 Sep 2008 14:00:53 +0000

We are off to our first Big Seminar this October 3,4 and 5 at Big Seminar 12. We are so looking forward to seeing some of our friends in the Internet Marketing business… like DJ Dave Bernstein, Jeff Herring and Paul Colligan. Meeting up with friends and making new connections is one of the biggest benefits of going to any seminar… and we feel that Big Seminar 12 will be one of the best in this regard.

We have also heard that the information one receives at Big Seminar is top notch. That's got to be why Big Seminar is referred to as "The Cadillac of Internet Marketing seminars". With names like Eben Pagen, Stephen Pierce, Michel and Sylvie Fortin, Joe Polish, Kirt Christensen, and Armand Morin himself, it's guaranteed to be a gold mine of useful and useable information.

We invite you to join us and register for this amazing event. Please go to www.ToBigSeminar.com to register for Big Seminar 12.

We look forward to meeting and networking with you. Please be sure to introduce yourself… we wouldn't want to miss the opportunity to connect.

Repurposing in Action – The Donkey Story

Pat & Lorna Shanks — Wed, 11 Jun 2008 01:01:06 +0000

You may recall the Spectacular Presentation of a donkey story we created for Alex Mandossian's birthday (see blog post of March 9, 2008 ). Well, it was a hit!

Alex liked it so much he repurposed it into a Spectacular Presentation of his own design and posted it on his blog. To date, he's had thousands of people view the presentation and 39 comments submitted.

This demonstrates the power of repurposing… creating multiple successes from one single "product". It's so much easier to reach more people with repurposing. Different product types, modalities, media, customer lists… great content can go a lot further when repurposed.

To view Alex's repurposed Donkey Story, we invite you to visit:

TheDonkeyStory.com

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

Online Business; Anytime, Anywhere… Do It Your Way

Lorna — Sat, 31 May 2008 20:08:15 +0000

Picture this… you’re soaking up the sun on a white-sand beach, or perhaps skiing down a pristine snow-covered slope. This is the life! And you’re thinking… it feels like I’ve won the lottery. Later, back in your spacious suite, you pull out the laptop, connect to the Internet and voila… you’re in business. What? This isn’t how it works for you? It could be.

I invite you to read on…

It is truly spectacular having a business that focuses on e-courses, e-learning, online video, or any other kind of online web presentation. The logistical freedom is liberating.

The Internet can be accessed almost anywhere. Granted, if you are in the deep jungles of Borneo searching for a rare frog it may not work, but those are the times when you are really “getting away from it all”. By making use of the Internet’s accessibility you can create your products and market them while you are virtually anywhere in the world.

No longer does owning your own business mean that you are tied down. It doesn’t have to keep you stuck at home, never being able to take vacations. Seriously, isn’t that the reason you would want to start your own business in the first place… the freedom?

Start by thinking… how can I take something I am passionate about and turn it into a business that will lend itself to online products or services? Then, of course, you will have to do the market research to ensure that enough people will want to buy what you have to offer. Once you’ve established a market and have come up with products that people will pay for, you either create the products yourself or outsource it to someone else. Then market like crazy.

I know that I’ve seriously condensed and generalized the whole process. There are numerous courses, books and websites dedicated to each part of creating a business that operates online… study, learn, do it, make mistakes, do it some more, and above all… enjoy the journey.

Enjoying the journey, the freedom of doing business online, is to me the best part. You can do it from anywhere, and anytime you want. The structure of being at a specific location during specific times of the day is a thing of the past… move your business online and liberate yourself!

ELearning and ECourses, Easy to Consume for all Learning Types; Maximum Reach and Monetization for You

Lorna — Sun, 27 Apr 2008 02:14:13 +0000

If you created an eCourse, would you feel good if you heard, “I just don’t learn that way” from a prospective student? Of course not. Creating a maximum attraction factor for your eCourse comes from appealing to as many of the “Learning Types” as possible. Read on to discover several ways to achieve this.

Ensuring that you have easy-to-consume material in your eCourse is the key to attracting a large eLearning student body. But… how do you do that?

The simple answer is to make sure you involve as many of the student’s senses as possible. So… how do you do that?

Well, eCourses can be delivered many ways. Let’s take a look at some of them (I’ll let you know when we get to the real good ones)…

• A text file or pdf.
This one is ok… but it would work better as a bonus gift rather than the actual course material. Auditory or kinaesthetic learners are left out in the cold.

• A teleseminar.
Again, only audio is involved. However, if the presenter allows it, some people do like the feeling of “being there” when they get to speak on the call.

• A webinar.
This is one of the good ones. You have the audio and the visuals included, and the student can get involved kinaesthetically through the Q&A. The only downside… unless the webinar presenter uses a tablet for illustrations, the visuals are static and not extremely engaging.

• A video.
Using video is great for adding visuals to an auditory message. If done well, it can be engaging. It’s just too bad that the kinaesthetic learner can’t get involved.

• A spectacular presentation.
This is the best one that I’ve found. All three types of learners will find this a wonderful format for learning. The audio and visuals are there, and the visuals come up a bit at a time as cued by the audio. The student can also get involved kinaesthetically through the search tool, user controls, clickable links, and perhaps even a quiz at the end. Spectacular presentations cover all the bases, a true multi-sensory format.

I hope this has given you some idea of the possibilities of eCourse format, and a better idea of which formats would appeal to more students.

eCourse Bonus Material; Gifting it to Others can Spread Your Message and Help Build Your List

Lorna — Sun, 20 Apr 2008 22:51:13 +0000

Are you having a challenge in getting your message in front of a lot of people? Is building your list a slow and painful process? Consider putting together an add-on or enhancement to someone else’s online course and gifting it to them as bonus material. What’s in it for you? You reap the lucrative reward of increased exposure of your business and an excellent opportunity to build your list.

Whether your speciality is spectacular presentations, articles, eBooks, or audio content, seriously consider giving some away to others as bonus material for their courses.

Remember the old adage, “It is better to give than to receive.”? Well, they’re both great; but let’s look at how giving can turn into receiving and benefit both parties at the same time.

Someone has put together an online course, or has done a teleseminar series and is putting the recorded content online. They have an audience… their students… people who have paid to hear what they have to teach.

If the trainer truly cares about their students, they will want to give the students as much as possible to ensure they really get the most from the course. Bonus material, bonus material, bonus material!

Anything that can enhance, and is still related to what a trainer is teaching, would be a great bonus for their students. Their content in a different format (like a spectacular presentation), reference material, or content that deals with the same topic are all great ideas.

If this is something that you could create for them… great! Of course it is best to contact them first to make sure they will accept the material and offer it as a bonus to their students.

Then imagine… people are directed to your material through the trainer, they look at it, consume it, like what they see… and via the links you have within your material, they contact you. You’ve captured their interest and most of all, their contact information; sounds like list-building to me.

How to sell it to the course creators? Think about how happy and impressed their students will be if they feel they’ve gotten way more value from the course than what they paid for. Do you think they’ll be eager to sign up for their next course? You bet! And it’s not costing the course creator anything… just a bit of time to put your material online. Good deal? Great deal!

In fact, if you've created an eCourse or teleseminar series, it would be a great idea to look at accepting and including other people's material as a bonus for your students.

Win – win – win! That’s what it’s really all about.

Your Message, Principle Centered or News Centered?

Lorna — Mon, 14 Apr 2008 02:14:36 +0000

If you want your message to be valid and valuable to your clients and students for years to come, make it principle centered. If you want it to depict a "Look What's Happening Now…" story, then make it news centered. Here's what I mean…

A principle-centered message works, where a news-centered message won't, if you want to make it evergreen; which we highly recommend in spectacular presentations.

Principle centered means that the message is based on principles; truths, things that are constant. For example, gravity is a principle.

If you base your content on principles, people will still find it pertinent and valuable years after you create it. For example, the book "Think and Grow Rich" is based on principles, and as a result, people are still reading it and gaining valuable knowledge from it decades after it was written.

On the other hand, news-centered messages have more of a headline atmosphere to them. Examples of news-centered messages would include things like reviews of current products or information, predictions, rescissions and retractions.

It is fairly obvious that principle-centered messages will stand the test of time, where news-centered messages won't. If someone wrote an article about the wonderful features and benefits of the newly-released iPod and how it will revolutionize the way we listen to audio, it definitely would not have any relevance or impact as time passes.

However, the benefit of the news-centered message is that it works well at grabbing the attention of your audience. It's the same way newspapers use headlines to grab the attention of their potential readers.

When you create your content, consider this carefully… is it principle centered or news centered? Once you've determined that, you have to decide how and where to use that content to make the best use of it.

Message, Media, Market; Correct Connection Will Reap Rewards

Lorna — Sat, 12 Apr 2008 22:50:36 +0000

There is an intricate connection between your message and your market. The possibilities of how this connection is bridged are huge. Ensuring that this connection is balanced and finely tuned will increase profits with a lot less effort.

By channelling your message through multiple mediums, including spectacular presentations, you can build a relationship with your market that is strong and well-balanced.

Let’s use the analogy of the connection between your message and your market as if it were a bicycle wheel.

First your message. It's like the hub of the wheel. It is, of course, the basis of your business, of who you are and what you stand for.

Now, imagine that the spokes of the wheel are all the different and unique ways you can connect with your market, which is the wheel. There is a wide variety of “channels" or mediums with which to reach your market, and you need to have several in place to have a strong connection with them.

Some ideas on how to connect with your market and channel your message to them are:

• eBooks

• Articles

• Podcasts

• Home Study Course

• Teleseminars

• Your Blog

You may have a few or all of these channels set up to reach your market. And at some point you may find that one of them isn’t working for you anymore. So you drop it, and that’s OK. If you have several channels or medium working for you, dropping one or two of them is still going to leave you with a strong connection with your market.

However, that does show how only having one channel or media in place can be disastrous. If that one channel becomes ineffective, what do you have? You have no way to communicate to your market.

It shouldn’t be a lot of work to keep these channels (or spokes) in place either. There is a wide variety of ways to communicate your message that can run with minimal set up and virtually no upkeep. It’s robotic. The majority of the list above consists of this type of connection.

Now, the last thing that can go bad in this relationship is the wheel (or market) itself. The wheel can go flat. The market may no longer be interested in the message you are delivering. However, if you base your message on principals, the chance of this happening is small. Your message will still be valid tomorrow, next year or two years from now. But that’s another story…

Teleseminars: Spectacular Presentation and Money-Making Opportunities After You Hang Up!

Pat & Lorna Shanks — Wed, 09 Apr 2008 15:00:14 +0000

Now you’ve got great audio content and you’re wondering… can I do something with this? WOW… what you have is so valuable! Let us explain…

The Spectacular Presentation opportunities of your teleseminar audio content are endless.

It’s called repurposing; that is… taking something that you already have and creating many other things with it. Well, teleseminar audio content is a perfect fit for this. From recorded audio you can create so much more.

With these Top 10 ideas, let’s get the creative juices flowing…

1. The audio file itself. You can make the audio file available free to your teleseminar registrants (bonus!), and charge a fee to others.
2. Blog postings. Either by breaking a long teleseminar into “chunks” to create several smaller, more topic-based blog postings, or by writing a short introduction and including the entire teleseminar audio; you’ve created a captivating entry.
3. An e-book. Producing an e-book is a lot easier to accomplish than publishing a physical book, and you get to keep more of the profits from the sale!
4. Transcripts. Simple and relatively inexpensive to get done. Again you may want to offer them as a free bonus to the registrants… but offering them as an “extra” for a nominal fee has worked for many people as well.
5. Autoresponders. Having your autoresponder content consist of valuable information will have you standing out in the internet crowd.
6. A mini e-course. Again it can be broken up into “modules” or just left as one unit. Your students can learn online at their convenience.
7. Articles, articles and more articles! From your teleseminar content you can create several informative and content-rich articles.
8. Free bonus gift. Now that your audio content is packaged into a recorded audio file, you can offer it up as a free bonus gift on any other products you sell.
9. Podcasts. Simply take the audio you have and make it available as a podcast. Your clients then have the option of consuming your content anytime, anywhere. You’ve made it portable.
10. A spectacular presentation. In this format, your audio content is married with informative, entertaining and engaging visuals in a power point presentation. This presentation is then delivered to your clients over the internet, or via podcast. In this format, your client can see and hear your teleseminar content.

As you can see, these ideas are only a fraction of the immense possibilities created from recorded teleseminar audio content. Let your imagination run wild!

We invite you to view a sample of a spectacular presentation, as outlined in idea number 10, with free access to a Spectacular Presentation of Alex Mandossian's Action Secrets. You can get instant access at: http://www.ActionSecretsOnline.com.

From Pat & Lorna Shanks – The Spectacular Presentation team & the Great Presentation Marketing Network

Spectacular Presentations Robotic Marketing, It Works So You Don’t Have To AND Engages Your Audience!

Pat & Lorna Shanks — Sat, 05 Apr 2008 03:11:29 +0000

Spectacular presentations are the easiest way to robotically educate and engage your audience.

First, let’s look at what we mean by robotic. Robotic means that something happens or is done automatically; it is set up to run without human intervention. And Spectacular Presentations are robotic. Once they are created and up on the web, they spread your message for you.

Which brings up a good question… your message… what is it? Well, the topic or niche of your message remains the same, but the context that it is delivered in can be of many varieties. It can be :

1. A story or lesson – designed to entertain and inform your audience.
2. An e-course – designed to teach your students.
3. Training – consistent content delivered to your students.
4. A promotional message – designed to let people know who you are and what you do.
5. E-coaching – designed to inform, teach and guide the people you are coaching
6. Viral marketing – people love things that are out of the ordinary; something that peaks their interest and perhaps even makes them laugh (or cry).
7. A podcast – designed to do any of the above… but in a portable format.
8. Etc… etc….

Any of these contexts are a great way to deliver your message to the people who want it, and when they want it. And yet, no matter what context you choose, a Spectacular Presentation can be made to deliver it just that way.

The key to this is that people do want your information and they usually want it now. By delivering your content or message robtically that’s exactly when they can receive it… now! That’s because you don’t need to be there to deliver it to them; it’s automatic.

We’d love to show you more about robotically marketing with Spectacular Presentations to inform, entertain and engage your clients, students and prospects. And now we would like to offer you free access to a Spectacular Presentation of Alex Mandossian's Action Secrets. You can get instant access at: http://www.ActionSecretsOnline.com.

From Pat & Lorna Shanks – The Spectacular Presentation team & the Great Presentation Marketing Network

The Fastest and Easiest Way to "Recession-Proof"™ Your Business

Pat & Lorna Shanks — Tue, 25 Mar 2008 19:22:58 +0000

Alex Mandossian has recently called podcasting "the fastest and easiest way to recession-proof your business."

And Paul Colligan agreed with him… kind of.

What are these two guys on? Recession-proof your business with podcasts?

I don't know about you, but we're certainly going to find out what the heck they are talking about!

Alex and Paul will be talking about this and many other leading edge strategies on the upcoming Podcast Secrets Preview Call on Wednesday April 2 at 6 pm Pacific / 9 pm Eastern.

Click here to get in on this important call and discover how to "recession-proof" your business with podcasting, because we're sure going to be there.

Responsibility Redefined and a Donkey story

Pat & Lorna Shanks — Fri, 21 Mar 2008 18:41:54 +0000

Responsibility Redefined and a Donkey story

We met Christopher Avery at Alex Mandossian's Teleseminar Secrets Reunion and he has an interesting process on Responsibility Redefined.

It was worth it for us to get his chart on the Responsibility process where he talks about — Denial, Lay Blame, Justify, Shame, Obligation, Quit and Responsibility. You really need to listen to the audio to understand this process, but it made sense to both of us.

He also posted our donkey story that we smuggled into the Teleseminar Secrets Reunion. Here –> Trackback

# # # NOTE # # #

Others have asked our permission to use the donkey story… Please do!

We have it in our Spectacular Presentations format at:
www.2YourPage.com/367065

Or please click the image below to start the presentation.
(Opens in a new window, duration: 2 min, 12 sec)

We have uploaded it to YouTube at:
http://www.youtube.com/watch?v=7879sUj9_UA

And we have posted the donkey story to our blog at:
http://www.patandlorna.com/our-donkey-story-for-alex-mandossian-happy-birthday-alex/

Enjoy
— Pat & Lorna Shanks

How Can a Donkey Save your Business & Your Life?

Pat & Lorna Shanks — Wed, 19 Mar 2008 19:18:41 +0000

How Can a Donkey Save your Business & Your Life?

You got to love when somebody (Ok it was Tracy and Pat Monteforte of www.wtpowers.com) writes a blog article about how you impacted them at a conference.

Please visit their article "How Can a Donkey Save your Business & Your Life?"
at –> www.2YourPage.com/371296

They even talk about our donkey story that we smuggled into the Teleseminar Secrets Reunion

It does remind us that in giving, you sometimes get back without even asking.

Thanks and hugs to Tracey & Pat Monteforte.
– Pat & Lorna Shanks
www.SpectacularPresentations.com

P.S. (you gotta love anyone named Pat, especially since it is St. Patrick's month)

An Insider's View of Working with Alex Mandossian

Pat & Lorna Shanks — Wed, 12 Mar 2008 22:10:49 +0000

An Insider's View of Working with Alex Mandossian

Please watch and listen to our insider's view of working with Alex Mandossian on his Teleseminar Secrets Course this year.

Please click the image below to start the presentation.
(Opens in a new window, duration: 7 min, 22 sec)

They say that the teacher will appear when the student is ready. Alex to us is more than a teacher, he is a friend, colleague, JV partner and most of all family. We have been very blessed to have Alex Mandossian come into our lives.

The first year we took his course we were purely students, the second year we moved to affiliates, and the third year we got the honor of becoming partners with Alex. Alex is a caring individual. Not only does he convey that in his teleseminars, but in person he exemplifies it. He really wants his students to succeed, and does what he can to make that happen.

We'd like to re-emphasize that the amount of knowledge to be gained from Alex's Teleseminar Secrets course is vast and in our opinion, it's a course that is more than worth the time and investment. Yes the course is about Teleseminars, but really it's about smuggling donkey meaning that you are really learning about Marketing whether it be Internet Marketing, Brick and Mortar Marketing or Information Marketing.

And it is very true take the course keep moving forward and miracles will happen.

They happened for us.

To learn more on the Teleseminar Secrets course, please visit www.ToTeleseminarSecrets.com

You will not go wrong. And we hope our paths will cross.

* * * * * * * * * *

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

To ask us a question please visit our Ask page at
www.AskPatAndLorna.com.