Information Marketing

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If you want your message to be valid and valuable to your clients and students for years to come, make it principle centered. If you want  it to depict a "Look What's Happening Now…" story, then make it news centered. Here's what I mean…

A principle-centered message works, where a news-centered message won't, if you want to make it evergreen; which we highly recommend in spectacular presentations.

Principle centered means that the message is based on principles; truths, things that are constant. For example, gravity is a principle.

More on Your Message, Principle Centered or News Centered?

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There is an intricate connection between your message and your market. The possibilities of how this connection is bridged are huge. Ensuring that this connection is balanced and finely tuned will increase profits with a lot less effort.

By channelling your message through multiple mediums, including spectacular presentations, you can build a relationship with your market that is strong and well-balanced.

Let’s use the analogy of the connection between your message and your market as if it were a bicycle wheel.

More on Message, Media, Market; Correct Connection Will Reap Rewards

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Spectacular presentations are the easiest way to robotically educate and engage your audience.

First, let’s look at what we mean by robotic. Robotic means that something happens or is done automatically; it is set up to run without human intervention. And Spectacular Presentations are robotic. Once they are created and up on the web, they spread your message for you.

Which brings up a good question… your message… what is it? Well, the topic or niche of your message remains the same, but the context that it is delivered in can be of many varieties. It can be :

1. A story or lesson – designed to entertain and inform your audience.
2. An e-course – designed to teach your students.
3. Training – consistent content delivered to your students.
4. A promotional message – designed to let people know who you are and what you do.
5. E-coaching – designed to inform, teach and guide the people you are coaching
6. Viral marketing – people love things that are out of the ordinary; something that peaks their interest and perhaps even makes them laugh (or cry).
7. A podcast – designed to do any of the above… but in a portable format.
8. Etc… etc….

Any of these contexts are a great way to deliver your message to the people who want it, and when they want it. And yet, no matter what context you choose, a Spectacular Presentation can be made to deliver it just that way.

The key to this is that people do want your information and they usually want it now. By delivering your content or message robtically that’s exactly when they can receive it… now! That’s because you don’t need to be there to deliver it to them; it’s automatic.

We’d love to show you more about robotically marketing with Spectacular Presentations to inform, entertain and engage your clients, students and prospects. And now we would like to offer you free access to a Spectacular Presentation of Alex Mandossian's Action Secrets. You can get instant access at: http://www.ActionSecretsOnline.com.

From Pat & Lorna Shanks – The Spectacular Presentation team & the Great Presentation Marketing Network

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podcast secrets, alex mandossian, paul colligan, pat & lorna shanks, spectacular presentations

Alex Mandossian has recently called podcasting "the fastest and easiest way to recession-proof your business."

And Paul Colligan agreed with him… kind of.

What are these two guys on? Recession-proof your business with podcasts?

I don't know about you, but we're certainly going to find out what the heck they are talking about!

Alex and Paul will be talking about this and many other leading edge strategies on the upcoming Podcast Secrets Preview Call on Wednesday April 2 at 6 pm Pacific / 9 pm Eastern.

Click here to get in on this important call and discover how to "recession-proof" your business with podcasting, because we're sure going to be there.

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Responsibility Redefined and a Donkey story

We met Christopher Avery at Alex Mandossian's Teleseminar Secrets Reunion and he has an interesting process on Responsibility Redefined.

It was worth it for us to get his chart on the Responsibility process where he talks about — Denial, Lay Blame, Justify, Shame, Obligation, Quit and Responsibility. You really need to listen to the audio to understand this process, but it made sense to both of us.

He also posted our donkey story that we smuggled into the Teleseminar Secrets Reunion. Here –> Trackback

# # # NOTE # # #

Others have asked our permission to use the donkey story… Please do!

We have it in our Spectacular Presentations format at:
www.2YourPage.com/367065

Or please click the image below to start the presentation.
(Opens in a new window, duration: 2 min, 12 sec)

Our Donkey story for Alex

We have uploaded it to YouTube at:
http://www.youtube.com/watch?v=7879sUj9_UA

And we have posted the donkey story to our blog at:
http://www.patandlorna.com/our-donkey-story-for-alex-mandossian-happy-birthday-alex/

Enjoy
— Pat & Lorna Shanks

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An Insider's View of Working with Alex Mandossian

Please watch and listen to our insider's view of working with Alex Mandossian on his Teleseminar Secrets Course this year.

Please click the image below to start the presentation.
(Opens in a new window, duration: 7 min, 22 sec)


Our Insider


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A seminar that gives you TONS of ideas on how to network and the time to put them to practice; can this be real?

Oh yes! We've just returned from Alex Mandossian's 2008 Teleseminar Secrets Reunion in San Francisco, where we got all that and much, much more.

You should have been there and if you were, you know exactly what we're talking about
More on Wow! Networking Heaven with Alex Mandossian

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Our Donkey Story for Alex Mandossian – Happy Birthday Alex

Please watch and listen to our "Donkey Story" that we smuggled into this year's Teleseminar Secrets Reunion and also a birthday wish for Alex Mandossian.

Please click the image below to start the presentation.
(Opens in a new window, duration: 2 min, 12 sec)


Our Donkey story for Alex


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Our Guest Appearance on Alex Mandossian's Teleseminar Secrets Course

Please watch and listen to our interview with Alex Mandossian on his Teleseminar Secrets Module #6 Tele-Joint Venture Strategies call.

Please click the image below to start the presentation.
(Opens in a new window, duration: 22 min, 12 sec)


Our Guest Appearance on Alex Mandossian


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The Magic Beyond the Stage – Top Ten Seminar Secrets

You're an amazing speaker.

You know what you're talking about. You know how to inform your audience as well as entertain them…

Please click the image below to start the presentation.
(Opens in a new window, duration: 8 min, 45 sec)


The Magic Beyond the Stage - Top Ten Seminar Secrets


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