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Latest Marketing News

–>  Alex Mandossian
– Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEO's

  • FAQs: The Key to Fast, Easy and Effective Copywriting May 17, 2012
    Want to write better marketing copy … and practically eliminate writer’s block? Write your Frequently Asked Questions first. According to legendary copywriter Robert Collier, the secret to successful copywriting is “Always enter the conversation already taking place in the customer’s mind.” FAQs are like taking a shortcut into the heads of your website visit […]
  • Leverage the Principle of Recommendation May 15, 2012
    The most powerful persuasion tool is the principle of recommendation. It’s a principle that all entrepreneurs should incorporate into their marketing, because we’re in the midst of what’s been called the Recommendation Age. The principle of recommendation is not the same as the principle of referral. Recommendations are more active. You’re not just referring […]
  • When to Innovate May 10, 2012
    Just the other day, I was listening to a recording of a speech by Joe Sugarman* and Joe said, “One good path to success is to learn all the proven rules and meticulously follow them. Another path is to occasionally break all the rules, because breakthroughs come only from breaking rules.” Resonates with me … as you […]
  • Pavlovian Principles for Copywriting May 8, 2012
    When asked how to distinguish persuasive web copy, I have a two-word answer: Behavior modification. Behavior modification is what powerful and persuasive words do. They modify behavior. In fact, that’s how I define good marketing. The person who taught me the importance of behavior modification in marketing is the late Russian physiologist Ivan Pavlov, who m […]
  • Want Greater Influence? Smuggle Donkeys May 3, 2012
    Do you want prospects to take action more quickly? The fastest, easiest and most reliable way to influence your audience to take immediate action is to be transparent in your marketing. Whether you’re writing a sales letter, a video script, an email or even meeting a prospect in person, nothing is as persuasive as the truth. People […]

–>  Armand Morin
-  Internet Marketing Strategist, Marketing Authority, Seminar Promoter

–>  Paul Colligan
– The Business of Podcasting and New Media

–>  Jeff Herring
– The Audio & Video newsletter of Article Marketing

  • A Rant on Social Media May 14, 2012
    Warning: if you read on, you are about to experience a rant. Instructive in places I hope, yet still a rant. Recently my wife Maritza and I were at Hartsfield International Airport in Atlanta, the busiest airport in the world. We walked up to wait on the tram that would take us to our gate […]
  • No BS Grassroots Marketing Inconvenient Truth 8 – Most Will Fail Because of Lack of Follow Through May 7, 2012
    “Most local marketing programs fail, not because of lack of good ideas, but because of poor follow-through and support” - Jeff Slutsky “Commitment is more important than creativity” - Dan Kennedy A local- level marketing program is a local business outreach initiative where owners, managers, and employees who work at an individual location entice the local a […]
  • Ice Picks & Toilets May 2, 2012
    30 years ago this month I graduated with my Master’s in Counseling Psychology. Florida State University was kind enough to schedule our graduation ceremony on my birthday…Get a Master’s Degree and turn 24 all on the same day. Very efficient… I was the first in my class to get a job. In Vero Beach, Florida. […]
  • No BS Grassroots Marketing Inconvenient Truth 1 – Advertising Isn’t The Only Answer (More Customers) April 30, 2012
    Advertising is not the only answer to a need for customers or sales. Advertising may not even be the best answer. Advertising relied on out of context of marketing fails more often than not. And the least effective advertising, shunned by consumers, is advertising lacking personal relevance to those customers. Much disappointment, frustration and failure [.. […]
  • No BS Grassroots Marketing Inconvenient Truth 7 – Do What You Do For The Right Reason (Profitable) April 23, 2012
    Marketing at the local small business level has many challenges. One of the biggest can doing what you do for the right reasons. For example: There are lots and lots and lots of things you can do with advertising, marketing and promotion. Most small business owners, to their painful loss, fail to ask the “Jurassic […]

–>  Christina Hills
– The ShoppingCart Queen's Blog

–>  Stu McLaren
– My Idea Guy – Marketing Ideas & Insights

  • Another Reason To Start An Online Membership October 22, 2009
    This post is not meant to be a “Debbie Downer”. It’s just meant to make you think about your business. If you have kids, a family or loved ones who depend on you, ask yourself this… Heaven forbid something were to ever happen to you, would your business be able to continue to provide for your family? If you’re [...] Related posts:Making Money With Membership […]
  • How To Track Your Results September 22, 2009
    Take a close look at the link below (but don’t click it yet – I’ll explain) Here’s the link: http://morehere.net/go/track/blog-s22 I want you to notice what I’m using (and what you should be). That link is like my own private research assistant. It tells me what’s working and what’s not. For example, take a look at this screen shot from a recent [...] Relate […]
  • My Marketing Mistake August 24, 2009
    The year was 2004. I had just finished my very first product and I was beaming from ear to ear. The next step was to actually “sell it”. But how? Well I had heard about this thing called “Google Adwords”. “It’s super simple” they said. “Just a couple clicks and then WHAMO… tons of traffic to your site.” Sounds easy right? I thought [...] Related posts:The Co […]
  • Save Your Business July 15, 2009
    Sometimes life (and business) can feel like a roller coaster. Let me explain… Last weekend was one of the best weekends we’ve ever had for our new business. We held our second WishList Member LIVE workshop (which was a great success) and we also had one of our most profitable weekends in sales of WishList Member. So needless to [...] Related posts:Making Mon […]
  • 5 Effective Ways To Reduce Your Customer Support July 1, 2009
    Providing customer support for any product is essential to not only keeping your customers but also when it comes to attracting your customers. But answering support tickets can be a “drag” and it’s definitely not the most glamorous part of running a business. Here are some tips that will dramatically help you cut down the [...] Related posts:Example of Grea […]

–>  Cathy Perkins
– Turning Your Blog Posts Into Profits

  • Get Your Site Mobile October 24, 2011
    Announcing Mobile Apps!   If you have a website or (better yet) a WordPress blog, it needs to Go Mobile! In this mobile world, more people will see you on their mobile device than on the web on their computers.   Contact me today so we can talk about getting your site Mobile! Name Email Your website […]
  • WordPress and The Healing Codes April 13, 2011
    What does The Healing Codes have to do with WordPress?  In a word – everything. This is one of my great clients and if you check out the site you will see that it is all done in WordPress – it's a 'static site' and a blog.  A perfect combination. The site was built in […]
  • The Wizard on WordPress 3.1 February 26, 2011
    WordPress 3.1 is available and I say, upgrade now!  It's good and looks like a stable release.  I know they fixed problems from 3.0.5 though no one at WP will admit it. Before you upgrade, remember to backup, database and files, and disable all plugins.  I promised (on the social networks) that there is good, […]
  • The Wizard is Back February 20, 2011
    Wow – it's good to be back!  Thanks to all of you who wrote such nice notes while the site was being moved.  Yes – MOVED! Apparently I was violating some new WordPress trademark law – even though I've had my domain since 1995 and their new 'law' went into effect last year.  So I […]
  • WordPress 3.0.5 February 12, 2011
    WordPress has a new update – version 3.0.5.  They claim it is a security hardening update but it does more than that and most of what it does is NOT good.  The forum us buzzing with people who have problems!  Yes – I updated a site and had problems too. WordPress says there will not […]

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