Articles By Pat

Articles By Pat

Pat ShanksEzine Articles

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  • Top 5 Reasons to Organize All Your Information and Knowledge
    There seems to be no end to the amount of information and knowledge you've acquired through interesting articles or blog posts you've read, courses or e-courses you've taken, and all the other types of information research you've done. You've stored all of this somewhere, but where? Can you easily find it when you need it? […]
  • Top 5 Reasons to Organize and Manage Your Social Media Relationships
    You have a ton of contacts you've met through Twitter, Facebook, your blog, and numerous other Social Media networking sites. And that's where any information you have regarding those relationships stays... on Twitter, Facebook, etc. You need to organize and manage those relationships... for your benefit and theirs. How can that be beneficial? What […]
  • Spectacular Content Presentation Tip - Is Anyone Going to Watch Your Internet Marketing Video?
    One of the problems marketers have is communicating with the audience that is looking for the product they are selling. Unfortunately, this problem doesn't go away with video marketing. So don't forget some of the basics of plain marketing just because you have a video on your website. The basics aren't difficult or confusing... but are very i […]
  • Spectacular Content Presentation Tips - Producing a Winning Presentation
    Producing a winning presentation is more than just arranging a number of facts in a logical manner and conveying it to your listeners. You must engage the audience in multiple ways to successfully achieve the communication goals you should have. […]
  • Spectacular Content Presentation Tips - Sensory and Emotional Communication
    While you never want to ignore the analytical aspects of communication, you must realize the value of the sensory and emotional aspects of communication. The authoritativeness and competence with which you command an audience is influenced powerfully by these facets of communication. Do your presentations pay homage to sensory and emotional communication? Ho […]
  • Spectacular Content Presentation Tips - Persuasion Depends on Whole Brain Communication
    The persuasiveness of a presentation is dependent upon balancing both left and right brain thinking. Utilizing whole brain communication is a holistic approach to presenting, and it works. Left brain... right brain? What exactly is that, and how can you get balanced communication? Read on to find out... […]
  • Spectacular Content Presentation Tips - Top Three Downfalls of Presenters
    What do presenters focus on? What are the mistakes that they most commonly make? There are so many areas that could be addressed as presenters' downfalls, but we will look at the top three. […]
  • Spectacular Content Presentation Tips - Appealing to the Left Brain and Right Brain
    While presentations are easily one of the most powerful and readily accessible tools for business today, it is also one of the least utilized. When it is used, it is rarely used to its fullest capability. It has been proven that logical and analytical communication skills are not enough to effectively communicate in the current circumstances. While these cha […]
  • Spectacular Content Presentation Tips - Whole Brain Communication
    Even most of those that make presentations for a living do not really understand much about whole brain communication or the benefit they could reap from mastering this concept. Most presenters believe that as long as high quality information is set forth in a logical and understandable manner the presentation will be successful. To release the mysteries of […]
  • Spectacular Content Creation Tips - Positioning Your Expert Content
    It should come as no revelation to anyone that the internet has a reputation for shysters, salespeople (of the hard-sell variety), and is not necessarily always the most trusted source of information. On the flip side, it is also the first place many turn to for information-and in certain generations, the ONLY place many turn to for information. So if you ha […]
  • Spectacular Content Creation Tips - Who's Reading You? Find Out!
    Step One: you've built a great site and you're starting to get some people visiting it. However, you want to do all you can to drive traffic, so you move to the next step: writing some articles to post around the web, on-point to your topic, to drive more readers to your site and to provide a resource for more information on exactly what you'r […]
  • Spectacular Content Creation Tips - Getting the Proper Blend of Copywriting and Content
    Let's face it, much of the content that is on the web right now isn't prizewinning copy, nor is anyone seeking out the most popular sites because of their perfect, by-the-rules writing style. A couple of examples... Perez Hilton isn't written according to the official style rules and there are many, many followers of this popular celebrity blo […]
  • Spectacular Content Creation Tips - Copywriting For the Web
    So you're not a writer but you want to be able to keep content fresh on a website. Or, you've been writing forever but you aren't sure if your English major will serve you well as you launch a new website geared to gardeners. There are a few key things to keep in mind when you're copywriting for the web-and with these tricks in your back […]
  • Spectacular Content Creation Tips - 4 Ways to Keep Content Fresh
    Keeping a blog fresh is critical to making sure that you develop readership, followers, and spread the word about what you're doing-if, indeed, that is the purpose of your blog. Some bloggers maintain their posting only to update friends/family on growing kids, or to keep a defined list of followers up to date on comings and goings. That's fine, bu […]
  • Spectacular Content Creation Tips - Using a Blog to Create Content
    When creating content for your website, it is very important to have and utilize your own blog. A blog is an excellent tool to build content for the fact that it is easy to update and you can do so in your own words while utilizing niche-related content. Many individuals tend to turn to blogs for the latest information, which is another reason to have a blog […]
  • Spectacular Content Creation Tips - SEO Content to Use For Your Site
    If you are all about using SEO to help you to achieve top search engine rankings, then that's great. SEO is the way in which you are going to bring more attention to your website. You are utilizing keywords that are used by the people who search for information within your niche. You are making sure that when these individuals type in those keywords tha […]
  • Spectacular Content Creation Tips - Presenting Your Content to Your Market
    When you have created quality content to go on your website, you need to present your content to your market. Unfortunately, there are many website owners that don't present their content in a way in which people will find appealing. When this happens, the visitor will leave. The first thing they do is scan the page. You have to make the scan look attra […]
  • Spectacular Content Creation Tips - Finding Your Niche
    Are you having trouble finding your niche? If you are, then you are not alone. This happens to everyone who is looking for something to market. It is especially important to find the right niche in information marketing because people want information. They need some place that they can turn to when they want to know something. Providing information that peo […]
  • Spectacular Content Creation Tips - Finding Valuable Information For Your Website
    Have you ever visited a website and the content you read was on the wrong side of exciting? If so, hopefully it wasn't your own site. Boring, irrelevant content abounds, so it is not unusual. But it is for this very reason that some websites stand out better than others. The ones that stand out are the ones that have the most valuable content. They are […]
  • Spectacular Content Creation Tips - Creating Content Through Deep Research
    Even when you are an expert in your field, it doesn't hurt to do more research because information is changing all of the time. Besides, even as an expert you probably find yourself keeping up-to-date on industry changes. This is the same concept. You must keep your readers updated as well. […]

Pat and Lorna About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

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