Articles By Lorna

Articles By Lorna

Lorna Shanks
Ezine Articles

ArticlesByLorna.com

  • Spectacular Content Presentation Tips - Stick to the Basics When Doing Video Marketing
    Anyone who wants to can make a video using their camera phone and upload it to the internet. Sometimes these videos are effective. More often they are not. In order to increase the effectiveness of your marketing video, follow the basic rules. […]
  • Spectacular Content Presentation Tips - Should You Use Video Marketing?
    We're pretty sure that most people reading this article already know the answer to that question. If you presume that video marking is only for the future, then you aren't keeping up with the nature of marketing today. Not only are marketers using video to sell products, but real estate professionals are using it to market their properties better. […]
  • Spectacular Content Presentation Tips - Video Marketing Optimization
    In the marketing world today, most people have figured out that you must have a video marketing component in your plan or you are going to lose site visitors. It is as simple as that. What most marketers fail to realize is that you can't just throw together any old thing and have it work effectively. So how do you get off the ground? Read on... […]
  • Spectacular Content Presentation Tips - Building Trust Through Video Marketing
    One of the top goals of marketing is to build trust between a company and the customer base. Video Marketing is no different from other forms of marketing in this regard. In fact, you could say that video is really just a tool that marketers use to help them establish trust with their customers and with potential customers as well. […]
  • Spectacular Content Presentation Tips - How Important Are Presentations?
    Presentations are highlighted here as being extremely important and irreplaceable in the business world. How much influence do presentations have on people? Do they make or break a career? Are presentations the deciding factor in making a purchase? According to Interactive Opinions - Audience Research 2006, people do believe that presentations are powerful. […]
  • Spectacular Content Presentation Tips - Focusing Your Presentations
    People are busier today than ever before. Time has become a very precious resource causing audiences to demand clarity and value. In order to obtain your audience's full attention you must utilize persuasive presentation communication in a holistic manner. This means that you must give consideration to the entire way of thinking and engage whole brain t […]
  • Spectacular Content Presentation Tips - Do Visual Presentations Work?
    Visual presentations can be effective if they are adapted to the limitations of the human brain. The typical presenter must modify their writing skills to blend whole brain thinking into the formula. By doing this you can create an effective visual presentation. How do you do that? Let us explain... […]
  • Spectacular Content Presentation Tips - The Human Communication Factor
    The working memory of the human mind has limited capacity and defined duration. It is much like the RAM in a computer. Working memory stores information for a short period of time and quickly disposes of any bits of data that are not used or are not required. It is very easy to overwhelm the working memory of your audience. This is particularly true when the […]
  • Spectacular Content Creation Tips - Writing Articles to Drive Content
    You've built a great site and now are trying to do all you can to drive traffic to said site-through newsletters, mailers, and online articles posted throughout the web. The problem... with everything you have to do in the day, article writing seems to get pushed to the bottom of the to-do list and you are left struggling with a blank white screen and a […]
  • Spectacular Content Creation Tips - Coming Up With Article Topics When the Well is Dry
    You are tasked with creating a slew of articles for your website to build word-of-mouth, page views, credibility, what have you. The problem: You are out of ideas and inspiration and simply not sure where to begin! Here are some resources and thoughts to get you on the road to continual content and perpetual inspiration. The best part? These ideas will give […]
  • Spectacular Content Creation Tips - Blogging is a Great Way to Build Content
    Blogging is appealing on many levels-it keeps a site fresh, it allows you to voice an opinion, and through easy plug in tools-it's simple enough to add new content to a site and keep it dynamic without costly overhauls to site design. But sometimes...for anyone and everyone...the ideas just aren't there. […]
  • Spectacular Content Creation Tips - Content Creation Possibilities
    If you are in the business of information marketing, it is imperative that you have valuable information that people can use. If your information is not up to par, then the purpose of information marketing is completely defeated. If you want to be able to appeal to those looking for what you have to offer, you need to make sure you create great content for y […]
  • Spectacular Content Creation Tips - How to Build a Blog That Counts
    Once you've decided put a blog on your page, and you've taken the time to make sure the content is fresh, timely, and dynamic - you want to make sure that you're writing to someone and not just posting by yourself into the vast well of cyberspace. So how can you do so? What can you do to drive readership and reassure yourself that you're […]
  • Spectacular Content Creation Tips - Getting Good Content Into Your Articles
    Once you've been convinced of the importance of writing articles for your site, you want to sit down and begin writing and then submitting those articles across the net to get exposure, postings, and key word visibility. But how can you ensure that the articles are actually "good?" Here are a few things to keep in mind... […]
  • Spectacular Content Creation Tips - Making Your Content SEO Friendly
    If you really want to market your website, the content that is on your site needs to be SEO friendly. SEO stands for search engine optimization and it is a technique that is used to make your website friendly to search engines. If you're familiar with this or even if you're not, it can seem confusing at times... how do I achieve SEO? While there ar […]
  • Spectacular Content Creation Tips - Make Sure Your Content Relates to Your Niche
    When creating website content, it is easy to get carried away. If you find that you tend to get carried away when you are writing content on your own, you need to know how to keep everything confined within your niche. How can you write your content without getting carried away and off-topic? Let us explain. […]
  • Spectacular Content Creation Tips - How to Get Content Ideas
    People are drawn in by information marketing for the simple fact that people love information. Learning something new about an area they are interested in will lure them in again and again. However, this means you need to have quality information. How you get this information is up to you, but there are several ways in which to do that. What are those ways? […]
  • Spectacular Content Creation Tips - Content Construction
    Constructing website content is methodical. There are steps that you need to take to make sure you cover all of your bases when you are creating content so it will look great on your website. Perhaps you thought that all you needed to do was write something and put it on your site. Well, there's a little more to it than that, but it's really not di […]
  • Spectacular Content Creation Tips - Finding Your Niche in Content Marketing
    Have you ever thought about what is involved in content marketing? Even with the sluggish economy, there is a substantial amount of business to be had online. The niches or topics of expertise that can be found online are far reaching, with information ranging from finance to marriage to running computers, and everything else in between. There are no limits […]
  • Spectacular Content Creation Tips - The Profitability of Creating Your Own Content
    Have you ever thought about how you can increase your chances of having a profitable website? Are you a creative writer with good grammar skills? If you are willing to research topics and write articles, then writing content for your own site could end up being a very profitable venture for you. Content marketing involves writing content about specific topic […]

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Spread the Word!

Buzz Up Digg Mixx
Print